One of the world’s most luxurious SUVs is being upgraded with a sound system from a legend in Hi-Fi audio. The all-new 2021 Jeep Grand Cherokee will launch with the auto industry’s only sound system made by McIntosh Laboratory.
Available first in the 2021 Jeep Grand Cherokee L, the MX950 McIntosh Entertainment System is available in Overland and Summit models and comes standard when equipped with the Summit Reserve Package.
The collaboration between McIntosh and the Jeep brand sounds like the perfect American dream.
The genesis for the MX950 can be tracked back to four years ago when engineers from both organizations collaborated on the Grand Wagoneer concept vehicle, revealed in September 2020.
McIntosh has been a leading edge home audio manufacturer for seven decades. The company’s amplifiers were used to power the original Woodstock festival…
McIntosh is no stranger to car audio. It produced OEM and aftermarket fitments in the 1990s, and more recently developed custom solutions for Harley Davidson special editions, and the 100th anniversary edition of the Ford GT.
It reflects a growing trend for collaborations between car manufacturers and premium audio brands.
McIntosh has been a leading edge high-end home audio manufacturer for seven decades, crafting iconic sound systems in its factory in Binghamton, NY. The company’s amplifiers were used to power the original Woodstock festival, and the Grateful Dead’s groundbreaking ‘Wall of Sound.’
Charlie Randall, President of McIntosh Laboratory, says the system delivers “a full sensory experience. We’re thrilled to bring our brand to a whole new group of people who may never have experienced McIntosh before.”
Engineers from both companies worked hand-in-ear, switching back and foirth from test vehicle to McIntosh Reference Room, to fine tune for an authentic McIntosh experience.
The MX950 system boasts 19 speakers in 12 locations to deliver a sweet spot throughout the vehicle. A 17-channel amplifier delivers up to 950Watts of power.
Naturally, the system incorporates McIntosh’s familiar styling cues, such as metal-ridged control knobs, in the look and feel that have made McIntosh instantly recognizable to Hi-Fi fans worldwide. Backlit logos on the door speaker grilles accent the vehicle’s interior lighting with McIntosh’s signature blue. The Jeep Grand Cherokee L’s subwoofer grille is emblazoned with the McIntosh ‘Mc’ logo as it appears in McIntosh Monogrammed Heatsinks.
The 2021 Jeep Grand Cherokee L, now with three rows of seating, is equipped with the MX950 McIntosh Entertainment System and will arrive in Jeep dealerships during the second quarter of 2021. Best book a test drive when you can.