Sony has announced the world’s first TVs boasting Cognitive Intelligence. It sounds like the plot of a fifties Sci-Fi movie, but is in fact the latest example of advanced picture processing to come from the premium screen brand.
Sony says its new 2020 BRAVIA XR flatscreens feature a processor so smart they can mimic the human brain when it comes to picture recognition and image quality.
The XR picture engine is able to focus on natural focal points in an image, dividing the screen into zones, and identifying the ‘focal point’ of the picture (which could be a central character in the frame, or a specific object), then enhancing it for maximum believability. The result is the most lifelike TV images yet, promises Sony.
Sony is the latest big name TV brand to preview its new TVs and concept products at the virtual CES 2021 event.
New 2020 Sony BRAVIA XR flatscreens will feature a processor so smart they can mimic the human brain when it comes to picture recognition…
The 85-inch Sony 8k Z9J is so smart it knows what you’re watching
Due from this Spring onwards, the Sony Bravia XR line-up comprises the 8k MASTER Series Z9J (85- and 75-inch) , 4k MASTER Series A90J (83-, 65- and 55-inch) OLED sets; A80J (77-, 65- and 55- models) 4k OLED TV, X95J (85-, 75- and 65-inch) 4k LED and X90J (75-, 65-, 55- and 50-inch) 4K LED TVs.
All these new BRAVIA XR TVs also belatedly boast advanced HDMI connectivity, making them as attractive to gamers as movie fans, offering support for 120fps high frame rate 4k, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and eARC. Some of our favourite acronyms.
Intriguingly, Sony is also switching from the Android smart portal, to the all-new Google TV. The first of the big TV brands to make the switch, Google TV offers a completely new interface, albeit with all the usual streaming services onboard.
Buyers of these new big brain XR models are also promised access to a new streaming movie service, Bravia Core, built by Sony Pictures. This will offer a choice of new movies and classic library titles, delivered in ultra high quality using Pure Stream technology, which Sony says has the fidelity to match Blu-ray (provided your broadband is up to snuff).
At Milan Design Week, where furniture and fashion usually take centre stage, Ferrari has unveiled its freshly liveried Hypersail, a ground-breaking 100-foot flying ocean monohull. Hypersail is Ferrari’s most ambitious step yet beyond asphalt, a fully foiling yacht designed to ‘fly’ above the water on three points of contact, using a canting keel foil, rudder…
It’s a record player, but not quite as you might know it. That’s because the TechDAS Air Force IV spins vinyl on a cushion of air, holding it in place with a vacuum! Designed and built in Japan, the Air Force IV is part of TechDAS’s long-running pursuit of vinyl perfection. Its defining feature is…
Home appliance giant Haier has unveiled its first range of 4K TVs. Known for dominance in washing machines and refrigeration, the Chinese Corp is now turning its attention to your living room wall. Having spent years building a smart home ecosystem, anchored by appliances that hum rather than entertain, the introduction is something of a…
The Luxe Review 
Sony has announced the world’s first TVs boasting Cognitive Intelligence. It sounds like the plot of a fifties Sci-Fi movie, but is in fact the latest example of advanced picture processing to come from the premium screen brand.
Sony says its new 2020 BRAVIA XR flatscreens feature a processor so smart they can mimic the human brain when it comes to picture recognition and image quality.
The XR picture engine is able to focus on natural focal points in an image, dividing the screen into zones, and identifying the ‘focal point’ of the picture (which could be a central character in the frame, or a specific object), then enhancing it for maximum believability. The result is the most lifelike TV images yet, promises Sony.
Sony is the latest big name TV brand to preview its new TVs and concept products at the virtual CES 2021 event.
Due from this Spring onwards, the Sony Bravia XR line-up comprises the 8k MASTER Series Z9J (85- and 75-inch) , 4k MASTER Series A90J (83-, 65- and 55-inch) OLED sets; A80J (77-, 65- and 55- models) 4k OLED TV, X95J (85-, 75- and 65-inch) 4k LED and X90J (75-, 65-, 55- and 50-inch) 4K LED TVs.
All these new BRAVIA XR TVs also belatedly boast advanced HDMI connectivity, making them as attractive to gamers as movie fans, offering support for 120fps high frame rate 4k, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and eARC. Some of our favourite acronyms.
Intriguingly, Sony is also switching from the Android smart portal, to the all-new Google TV. The first of the big TV brands to make the switch, Google TV offers a completely new interface, albeit with all the usual streaming services onboard.
Buyers of these new big brain XR models are also promised access to a new streaming movie service, Bravia Core, built by Sony Pictures. This will offer a choice of new movies and classic library titles, delivered in ultra high quality using Pure Stream technology, which Sony says has the fidelity to match Blu-ray (provided your broadband is up to snuff).
Ferrari unveils 100ft Hypersail flying yacht with supercar DNA at Milan Design Week
At Milan Design Week, where furniture and fashion usually take centre stage, Ferrari has unveiled its freshly liveried Hypersail, a ground-breaking 100-foot flying ocean monohull. Hypersail is Ferrari’s most ambitious step yet beyond asphalt, a fully foiling yacht designed to ‘fly’ above the water on three points of contact, using a canting keel foil, rudder…
Astounding TechDAS Air Force IV turntable floats vinyl on air for precision playback
It’s a record player, but not quite as you might know it. That’s because the TechDAS Air Force IV spins vinyl on a cushion of air, holding it in place with a vacuum! Designed and built in Japan, the Air Force IV is part of TechDAS’s long-running pursuit of vinyl perfection. Its defining feature is…
Haier moves from fridges to flatscreens with debut three-tier 4K smart TV range
Home appliance giant Haier has unveiled its first range of 4K TVs. Known for dominance in washing machines and refrigeration, the Chinese Corp is now turning its attention to your living room wall. Having spent years building a smart home ecosystem, anchored by appliances that hum rather than entertain, the introduction is something of a…
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