Sony has announced the world’s first TVs boasting Cognitive Intelligence. It sounds like the plot of a fifties Sci-Fi movie, but is in fact the latest example of advanced picture processing to come from the premium screen brand.
Sony says its new 2020 BRAVIA XR flatscreens feature a processor so smart they can mimic the human brain when it comes to picture recognition and image quality.
The XR picture engine is able to focus on natural focal points in an image, dividing the screen into zones, and identifying the ‘focal point’ of the picture (which could be a central character in the frame, or a specific object), then enhancing it for maximum believability. The result is the most lifelike TV images yet, promises Sony.
Sony is the latest big name TV brand to preview its new TVs and concept products at the virtual CES 2021 event.
New 2020 Sony BRAVIA XR flatscreens will feature a processor so smart they can mimic the human brain when it comes to picture recognition…
The 85-inch Sony 8k Z9J is so smart it knows what you’re watching
Due from this Spring onwards, the Sony Bravia XR line-up comprises the 8k MASTER Series Z9J (85- and 75-inch) , 4k MASTER Series A90J (83-, 65- and 55-inch) OLED sets; A80J (77-, 65- and 55- models) 4k OLED TV, X95J (85-, 75- and 65-inch) 4k LED and X90J (75-, 65-, 55- and 50-inch) 4K LED TVs.
All these new BRAVIA XR TVs also belatedly boast advanced HDMI connectivity, making them as attractive to gamers as movie fans, offering support for 120fps high frame rate 4k, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and eARC. Some of our favourite acronyms.
Intriguingly, Sony is also switching from the Android smart portal, to the all-new Google TV. The first of the big TV brands to make the switch, Google TV offers a completely new interface, albeit with all the usual streaming services onboard.
Buyers of these new big brain XR models are also promised access to a new streaming movie service, Bravia Core, built by Sony Pictures. This will offer a choice of new movies and classic library titles, delivered in ultra high quality using Pure Stream technology, which Sony says has the fidelity to match Blu-ray (provided your broadband is up to snuff).
Sixty years after Jimi Hendrix first plugged into a Marshall amplifier, the partnership is being celebrated with three newly reimagined pieces of audio and guitar gear. Marshall has expanded its Marshall x Hendrix Anniversary Collection with limited-edition versions of its Major V headphones, Emberton III portable speaker and hand-built JMH Studio amplifier. Each product has…
Since making its public bow earlier this year at the High-End Vienna audio show, there’s been quite a buzz about the Luna Series from Abbingdon Music Research. Built with the same ambition as supercars and haute horology, this luxury audio system sets a new high-end benchmark for British Audio. Seven years in development, the trio…
German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations. The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business. Located…
The Luxe Review 
Sony has announced the world’s first TVs boasting Cognitive Intelligence. It sounds like the plot of a fifties Sci-Fi movie, but is in fact the latest example of advanced picture processing to come from the premium screen brand.
Sony says its new 2020 BRAVIA XR flatscreens feature a processor so smart they can mimic the human brain when it comes to picture recognition and image quality.
The XR picture engine is able to focus on natural focal points in an image, dividing the screen into zones, and identifying the ‘focal point’ of the picture (which could be a central character in the frame, or a specific object), then enhancing it for maximum believability. The result is the most lifelike TV images yet, promises Sony.
Sony is the latest big name TV brand to preview its new TVs and concept products at the virtual CES 2021 event.
Due from this Spring onwards, the Sony Bravia XR line-up comprises the 8k MASTER Series Z9J (85- and 75-inch) , 4k MASTER Series A90J (83-, 65- and 55-inch) OLED sets; A80J (77-, 65- and 55- models) 4k OLED TV, X95J (85-, 75- and 65-inch) 4k LED and X90J (75-, 65-, 55- and 50-inch) 4K LED TVs.
All these new BRAVIA XR TVs also belatedly boast advanced HDMI connectivity, making them as attractive to gamers as movie fans, offering support for 120fps high frame rate 4k, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and eARC. Some of our favourite acronyms.
Intriguingly, Sony is also switching from the Android smart portal, to the all-new Google TV. The first of the big TV brands to make the switch, Google TV offers a completely new interface, albeit with all the usual streaming services onboard.
Buyers of these new big brain XR models are also promised access to a new streaming movie service, Bravia Core, built by Sony Pictures. This will offer a choice of new movies and classic library titles, delivered in ultra high quality using Pure Stream technology, which Sony says has the fidelity to match Blu-ray (provided your broadband is up to snuff).
Marshall expands Hendrix Collection with psychedelic headphones, speaker and amplifier
Sixty years after Jimi Hendrix first plugged into a Marshall amplifier, the partnership is being celebrated with three newly reimagined pieces of audio and guitar gear. Marshall has expanded its Marshall x Hendrix Anniversary Collection with limited-edition versions of its Major V headphones, Emberton III portable speaker and hand-built JMH Studio amplifier. Each product has…
AMR Luna Series review: Luxury audio system pursues perfect sound with uncompromising vision
Since making its public bow earlier this year at the High-End Vienna audio show, there’s been quite a buzz about the Luna Series from Abbingdon Music Research. Built with the same ambition as supercars and haute horology, this luxury audio system sets a new high-end benchmark for British Audio. Seven years in development, the trio…
Loewe opens luxury concept store at Harrods for premium TVs, high-end audio and lifestyle tech
German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations. The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business. Located…
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