German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations.
The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business.
Located on the fifth floor of Harrods, the new space promises shoppers an immersive introduction to the Loewe portfolio. The company’s latest screens, audio kit and coffee machines are all presented within a carefully curated retail environment designed to reflect the brand’s focus on craftsmanship and contemporary living.
The launch follows a period of expansion for Loewe. The company has continued to grow its presence in the United States and recently acquired French high-end audio specialist Cabasse. It also broadened its lifestyle ambitions with new products, including the Loewe Leo over-ear headphones, as it develops a portfolio extending beyond the flatscreens that have long defined the brand.
The company has continued to grow its presence in the United States and recently acquired French high-end audio specialist Cabasse…
Why Loewe’s Harrods opening matters for the German tech brand
Aslan Khabliev, CEO of Loewe, described the Harrods store as “an important milestone.”
“Opening at Harrods reflects the increasing desirability of the brand within the global luxury landscape,” he said. “This new retail concept is a natural next step in our ambition to establish Loewe within the world’s most prestigious luxury destinations.”
The move also reflects a wider strategy to build physical brand experiences around the Loewe name. The company sees carefully chosen retail partnerships as an important way to connect its engineering heritage with an audience that increasingly views technology as part of the wider interior and lifestyle environment.
“Today’s consumers are looking for products that combine technology, design, craftsmanship, and emotion,” Khabliev added.
“The strategy is to create meaningful brand experiences through carefully selected partnerships that reflect Loewe’s heritage and future vision. Harrods is one of the most iconic luxury destinations in the world and therefore the perfect home for this next chapter.”
Louis XIII Cognac has unveiled Black Pearl: Tribute to the birthplace of Louis XIII, the latest highly limited expression in its prestigious Black Pearl cognac collection. Just 398 decanters are being released worldwide, each priced at £21,000. The new release takes its inspiration from Le Grollet, the historic cellar that has played a defining role…
Loch Maberry: Stories of Bladnoch, Chapter Three is the newest limited‑edition single malt from Scotland’s oldest privately owned distillery, and it arrives with a narrative rooted in connection and serendipity. The series celebrates individuals with a deep affinity for Bladnoch, and this chapter centres on Roddie and Elaine Burgess, a couple whose relationship began after…
Apple says the new iPhone 18 Pro and iPhone 18 Pro Max push the company’s camera technology, battery endurance and on‑device AI further than any previous generation of smartphones. Both models centre on a redesigned 48‑megapixel Fusion Main camera with variable aperture, a smaller and more capable Dynamic Island, and the new A20 Pro processor,…
The Luxe Review 
German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations.
The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business.
Located on the fifth floor of Harrods, the new space promises shoppers an immersive introduction to the Loewe portfolio. The company’s latest screens, audio kit and coffee machines are all presented within a carefully curated retail environment designed to reflect the brand’s focus on craftsmanship and contemporary living.
The launch follows a period of expansion for Loewe. The company has continued to grow its presence in the United States and recently acquired French high-end audio specialist Cabasse. It also broadened its lifestyle ambitions with new products, including the Loewe Leo over-ear headphones, as it develops a portfolio extending beyond the flatscreens that have long defined the brand.
Why Loewe’s Harrods opening matters for the German tech brand
Aslan Khabliev, CEO of Loewe, described the Harrods store as “an important milestone.”
“Opening at Harrods reflects the increasing desirability of the brand within the global luxury landscape,” he said. “This new retail concept is a natural next step in our ambition to establish Loewe within the world’s most prestigious luxury destinations.”
The move also reflects a wider strategy to build physical brand experiences around the Loewe name. The company sees carefully chosen retail partnerships as an important way to connect its engineering heritage with an audience that increasingly views technology as part of the wider interior and lifestyle environment.
“Today’s consumers are looking for products that combine technology, design, craftsmanship, and emotion,” Khabliev added.
“The strategy is to create meaningful brand experiences through carefully selected partnerships that reflect Loewe’s heritage and future vision. Harrods is one of the most iconic luxury destinations in the world and therefore the perfect home for this next chapter.”
For more, visit Loewe UK or Harrods.
Louis XIII Cognac creates temperature-driven tasting ritual for £21,000 Black Pearl limited edition
Louis XIII Cognac has unveiled Black Pearl: Tribute to the birthplace of Louis XIII, the latest highly limited expression in its prestigious Black Pearl cognac collection. Just 398 decanters are being released worldwide, each priced at £21,000. The new release takes its inspiration from Le Grollet, the historic cellar that has played a defining role…
Bladnoch Loch Maberry Chapter Three is a Cognac cask whisky love affair
Loch Maberry: Stories of Bladnoch, Chapter Three is the newest limited‑edition single malt from Scotland’s oldest privately owned distillery, and it arrives with a narrative rooted in connection and serendipity. The series celebrates individuals with a deep affinity for Bladnoch, and this chapter centres on Roddie and Elaine Burgess, a couple whose relationship began after…
Apple iPhone 18 Pro with variable‑aperture camera offers new levels of creative control
Apple says the new iPhone 18 Pro and iPhone 18 Pro Max push the company’s camera technology, battery endurance and on‑device AI further than any previous generation of smartphones. Both models centre on a redesigned 48‑megapixel Fusion Main camera with variable aperture, a smaller and more capable Dynamic Island, and the new A20 Pro processor,…
Share this: