German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations.
The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business.
Located on the fifth floor of Harrods, the new space promises shoppers an immersive introduction to the Loewe portfolio. The company’s latest screens, audio kit and coffee machines are all presented within a carefully curated retail environment designed to reflect the brand’s focus on craftsmanship and contemporary living.
The launch follows a period of expansion for Loewe. The company has continued to grow its presence in the United States and recently acquired French high-end audio specialist Cabasse. It also broadened its lifestyle ambitions with new products, including the Loewe Leo over-ear headphones, as it develops a portfolio extending beyond the flatscreens that have long defined the brand.
The company has continued to grow its presence in the United States and recently acquired French high-end audio specialist Cabasse…
Why Loewe’s Harrods opening matters for the German tech brand
Aslan Khabliev, CEO of Loewe, described the Harrods store as “an important milestone.”
“Opening at Harrods reflects the increasing desirability of the brand within the global luxury landscape,” he said. “This new retail concept is a natural next step in our ambition to establish Loewe within the world’s most prestigious luxury destinations.”
The move also reflects a wider strategy to build physical brand experiences around the Loewe name. The company sees carefully chosen retail partnerships as an important way to connect its engineering heritage with an audience that increasingly views technology as part of the wider interior and lifestyle environment.
“Today’s consumers are looking for products that combine technology, design, craftsmanship, and emotion,” Khabliev added.
“The strategy is to create meaningful brand experiences through carefully selected partnerships that reflect Loewe’s heritage and future vision. Harrods is one of the most iconic luxury destinations in the world and therefore the perfect home for this next chapter.”
Highland whisky innovator Cù Bòcan has launched the oldest whisky in its experimental Creations series to date, drawing inspiration from an unlikely source: sweet and salty popcorn. The new limited-edition Creation #9 combines lightly peated Highland single malt with a maturation programme designed to mirror the contrast of sweet and savoury notes found in everyone’s…
Cunard has unveiled its 2028-29 programme, featuring 93 voyages across 104 destinations in 49 countries. The collection includes visits to 64 UNESCO World Heritage Sites, with longer stays in port, 18 overnight calls and 18 late departures designed to give guests more time ashore. Standout itineraries include Queen Mary 2’s 500th Transatlantic Crossing, Queen Elizabeth’s…
Swiss audio specialist Goldmund has unveiled the Mimesis Statement, a new flagship analogue pre-amplifier featuring a monolithic three-chassis design and exceptionally low measured distortion. The Mimesis Statement represents the company’s latest effort to preserve the integrity of an audio signal in a high-end stereo system. Its formidable £220,000 price tag places the Mimesis Statement firmly…
German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations.
The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business.
Located on the fifth floor of Harrods, the new space promises shoppers an immersive introduction to the Loewe portfolio. The company’s latest screens, audio kit and coffee machines are all presented within a carefully curated retail environment designed to reflect the brand’s focus on craftsmanship and contemporary living.
The launch follows a period of expansion for Loewe. The company has continued to grow its presence in the United States and recently acquired French high-end audio specialist Cabasse. It also broadened its lifestyle ambitions with new products, including the Loewe Leo over-ear headphones, as it develops a portfolio extending beyond the flatscreens that have long defined the brand.
Why Loewe’s Harrods opening matters for the German tech brand
Aslan Khabliev, CEO of Loewe, described the Harrods store as “an important milestone.”
“Opening at Harrods reflects the increasing desirability of the brand within the global luxury landscape,” he said. “This new retail concept is a natural next step in our ambition to establish Loewe within the world’s most prestigious luxury destinations.”
The move also reflects a wider strategy to build physical brand experiences around the Loewe name. The company sees carefully chosen retail partnerships as an important way to connect its engineering heritage with an audience that increasingly views technology as part of the wider interior and lifestyle environment.
“Today’s consumers are looking for products that combine technology, design, craftsmanship, and emotion,” Khabliev added.
“The strategy is to create meaningful brand experiences through carefully selected partnerships that reflect Loewe’s heritage and future vision. Harrods is one of the most iconic luxury destinations in the world and therefore the perfect home for this next chapter.”
For more, visit Loewe UK or Harrods.
Cù Bòcan Creation #9 is a 17 Year Old Highland whisky with a sweet and salty cinematic twist
Highland whisky innovator Cù Bòcan has launched the oldest whisky in its experimental Creations series to date, drawing inspiration from an unlikely source: sweet and salty popcorn. The new limited-edition Creation #9 combines lightly peated Highland single malt with a maturation programme designed to mirror the contrast of sweet and savoury notes found in everyone’s…
Cunard unveils 93 new voyages headlined by Queen Mary 2’s 500th transatlantic crossing
Cunard has unveiled its 2028-29 programme, featuring 93 voyages across 104 destinations in 49 countries. The collection includes visits to 64 UNESCO World Heritage Sites, with longer stays in port, 18 overnight calls and 18 late departures designed to give guests more time ashore. Standout itineraries include Queen Mary 2’s 500th Transatlantic Crossing, Queen Elizabeth’s…
Goldmund Mimesis Statement pre-amp puts power-supply isolation at the heart of luxury audio
Swiss audio specialist Goldmund has unveiled the Mimesis Statement, a new flagship analogue pre-amplifier featuring a monolithic three-chassis design and exceptionally low measured distortion. The Mimesis Statement represents the company’s latest effort to preserve the integrity of an audio signal in a high-end stereo system. Its formidable £220,000 price tag places the Mimesis Statement firmly…
Share this: