Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
James Jean’s Year of the Snake artwork is said to symbolise an ambition for constant progression and self-reinvention…
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Laphroaig has released Strong Characters Chapter Two, a limited-edition 35 Year Old single malt celebrating Dugald Johnston, the son of co-founder Donald Johnston. The release follows the inaugural 33 Year Old bottling, which honoured Donald, and continues a series recognising those who have shaped the Islay distillery’s history. Dugald inherited Laphroaig during a difficult period…
The Macallan is bringing its A Night on Earth whisky series to a close with a New Orleans-inspired single malt. Created by The Macallan’s Whisky Mastery Team, its flavour profile takes cues from the city’s celebrated cuisine and cocktail culture. The whisky brings together the rich sweetness associated with sherry seasoned American oak and the…
Royal Salute is looking to Dubai and Abu Dhabi for the eighth release in its Polo Collection, a 21 year old blended Scotch whisky finished in Pedro Ximénez sherry casks. The limited-quantity release is a bespoke blend of Scotch whiskies aged for at least 21 years, created by Royal Salute Master Blender Emeritus Sandy Hyslop.…
Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Johnnie Walker Lunar New Year Limited Edition is available from The Whisky Exchange, priced £230.
Laphroaig Strong Characters Chapter Two is a 35 Year Old single malt tribute to its historic distillery owner
Laphroaig has released Strong Characters Chapter Two, a limited-edition 35 Year Old single malt celebrating Dugald Johnston, the son of co-founder Donald Johnston. The release follows the inaugural 33 Year Old bottling, which honoured Donald, and continues a series recognising those who have shaped the Islay distillery’s history. Dugald inherited Laphroaig during a difficult period…
The Macallan A Night on Earth The Finale brings whisky series to a close in New Orleans
The Macallan is bringing its A Night on Earth whisky series to a close with a New Orleans-inspired single malt. Created by The Macallan’s Whisky Mastery Team, its flavour profile takes cues from the city’s celebrated cuisine and cocktail culture. The whisky brings together the rich sweetness associated with sherry seasoned American oak and the…
Royal Salute 21 Year Old Polo Edition adds Pedro Ximénez finish for a taste of the Middle East
Royal Salute is looking to Dubai and Abu Dhabi for the eighth release in its Polo Collection, a 21 year old blended Scotch whisky finished in Pedro Ximénez sherry casks. The limited-quantity release is a bespoke blend of Scotch whiskies aged for at least 21 years, created by Royal Salute Master Blender Emeritus Sandy Hyslop.…
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