Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
James Jean’s Year of the Snake artwork is said to symbolise an ambition for constant progression and self-reinvention…
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
After nearly a decade of development, Midleton Very Rare Irish Chestnut Edition marks the debut release in the distillery’s new Rare Wood Collection and the first (and most likely last) Midleton whiskey finished in casks made entirely from Irish sweet chestnut sourced from County Waterford’s Cappoquin Estate. Crafted from select Single Pot Still whiskeys initially…
The Macallan has just announced the Carta Nautica Collection, a new four-bottle series of single malt whiskies. As befits its Spanish moniker, Carta Nautica follows the journey of oak from North America to Jerez de la Frontera in Spain and onwards to Scotland. The collection draws on casks that have held bourbon and sherry, with…
Indian whisky producer Indri has launched its Diwali Collector’s Edition 2026, a cask-strength single malt matured in Portuguese Ruby Port casks, with just 180 individually numbered bottles allocated to the UK. Bottled at 58.5% ABV, the new expression combines ripe red and dark fruit character with honey, nuts and warming spice. Produced by Piccadily Agro…
Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Johnnie Walker Lunar New Year Limited Edition is available from The Whisky Exchange, priced £230.
First pour: Midleton Very Rare Irish Chestnut Edition is one of 2026’s most desirable whiskeys
After nearly a decade of development, Midleton Very Rare Irish Chestnut Edition marks the debut release in the distillery’s new Rare Wood Collection and the first (and most likely last) Midleton whiskey finished in casks made entirely from Irish sweet chestnut sourced from County Waterford’s Cappoquin Estate. Crafted from select Single Pot Still whiskeys initially…
The Macallan Carta Nautica Collection charts a new course for Scotch whisky icon, led by a 38 Year Old
The Macallan has just announced the Carta Nautica Collection, a new four-bottle series of single malt whiskies. As befits its Spanish moniker, Carta Nautica follows the journey of oak from North America to Jerez de la Frontera in Spain and onwards to Scotland. The collection draws on casks that have held bourbon and sherry, with…
Indri celebrates Diwali with a Ruby Port Cask Indian Single Malt rich in fruit, honey and spice
Indian whisky producer Indri has launched its Diwali Collector’s Edition 2026, a cask-strength single malt matured in Portuguese Ruby Port casks, with just 180 individually numbered bottles allocated to the UK. Bottled at 58.5% ABV, the new expression combines ripe red and dark fruit character with honey, nuts and warming spice. Produced by Piccadily Agro…
Share this: