Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
James Jean’s Year of the Snake artwork is said to symbolise an ambition for constant progression and self-reinvention…
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Drinks retailer Hackstons has acquired a collection of exceptionally rare American whiskies, bringing together some of the most elusive bourbons and rye whiskeys currently circulating within the global secondary spirits market. The Knightsbridge-based specialist described the acquisition as a “once in a lifetime” grouping of so-called unicorn bottles, with the line-up featuring highly allocated expressions…
House of Hazelwood has unveiled the latest chapter in its accumulating archive of premium Scotch, releasing four new expressions under the Charles Gordon Collection. The Speyside-based custodian of the Gordon family’s extensive cask inventory, has built a reputation for premium curated bottlings, and these new offerings draw on nearly half a century of patient maturation.…
Willem Dafoe has stepped up his involvement with iconic Islay distillery Laphroaig, unveiling a limited-edition single malt, Willem by Willem, crafted in collaboration with Sarah Dowling, Laphroaig’s Senior Whisky Maker. Dafoe became a “Friend of Laphroaig” in 2025, a relationship which has since bloomed into a full blown creative collaboration. Working alongside Sarah Dowling, the…
The Luxe Review 
Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Johnnie Walker Lunar New Year Limited Edition is available from The Whisky Exchange, priced £230.
Hackstons acquires rare collection of Unicorn whiskies from Van Winkle, Weller and Buffalo Trace
Drinks retailer Hackstons has acquired a collection of exceptionally rare American whiskies, bringing together some of the most elusive bourbons and rye whiskeys currently circulating within the global secondary spirits market. The Knightsbridge-based specialist described the acquisition as a “once in a lifetime” grouping of so-called unicorn bottles, with the line-up featuring highly allocated expressions…
Ultra-rare 1970s whiskies lead House of Hazelwood 2026 Charles Gordon Collection release
House of Hazelwood has unveiled the latest chapter in its accumulating archive of premium Scotch, releasing four new expressions under the Charles Gordon Collection. The Speyside-based custodian of the Gordon family’s extensive cask inventory, has built a reputation for premium curated bottlings, and these new offerings draw on nearly half a century of patient maturation.…
First pour: Laphroaig and Willem Dafoe deliver a bright, delicious take on Islay whisky
Willem Dafoe has stepped up his involvement with iconic Islay distillery Laphroaig, unveiling a limited-edition single malt, Willem by Willem, crafted in collaboration with Sarah Dowling, Laphroaig’s Senior Whisky Maker. Dafoe became a “Friend of Laphroaig” in 2025, a relationship which has since bloomed into a full blown creative collaboration. Working alongside Sarah Dowling, the…
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