Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
James Jean’s Year of the Snake artwork is said to symbolise an ambition for constant progression and self-reinvention…
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
English whisky continues to gather momentum, and in Bristol, Circumstance Distillery is emerging as one of its more intriguing voices. Still relatively young, the category has moved beyond curiosity status, with a growing number of producers exploring what English conditions, and sensibilities, can bring to the spirit. For the curious, English whisky must comply with…
Loch Lomond Whiskies has unveiled two limited-edition single malts to mark the 154th staging of The Open at Royal Birkdale. The bottlings continue the distillery’s long-running partnership with the championship, now in its ninth year, and promise another intriguing study in cask finishing, with Tawny Port and Argentinian Malbec both bringing distinct layers of fruit…
Islay distillery Ardbeg is marking this year’s Ardbeg Day with a limited-edition whisky that draws an intriguing line between the rugged coast of Islay and the sunlit sweetness of Sicily. The new Ardbeg Dolce arrives as the distillery’s 2026 festival bottling, combining spirit matured in Marsala dolce casks with classic bourbon cask Ardbeg to create…
The Luxe Review 
Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Johnnie Walker Lunar New Year Limited Edition is available from The Whisky Exchange, priced £230.
Bristol-based Circumstance Distillery rides English whisky wave with uncommon core range
English whisky continues to gather momentum, and in Bristol, Circumstance Distillery is emerging as one of its more intriguing voices. Still relatively young, the category has moved beyond curiosity status, with a growing number of producers exploring what English conditions, and sensibilities, can bring to the spirit. For the curious, English whisky must comply with…
Loch Lomond Whiskies marks The 154th Open with Tawny Port and Malbec-finished single malts
Loch Lomond Whiskies has unveiled two limited-edition single malts to mark the 154th staging of The Open at Royal Birkdale. The bottlings continue the distillery’s long-running partnership with the championship, now in its ninth year, and promise another intriguing study in cask finishing, with Tawny Port and Argentinian Malbec both bringing distinct layers of fruit…
Limited edition Ardbeg Dolce whisky brings Marsala sweetness to Islay peat for Ardbeg Day 2026
Islay distillery Ardbeg is marking this year’s Ardbeg Day with a limited-edition whisky that draws an intriguing line between the rugged coast of Islay and the sunlit sweetness of Sicily. The new Ardbeg Dolce arrives as the distillery’s 2026 festival bottling, combining spirit matured in Marsala dolce casks with classic bourbon cask Ardbeg to create…
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