Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
James Jean’s Year of the Snake artwork is said to symbolise an ambition for constant progression and self-reinvention…
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
The Glendronach is celebrating its 200th anniversary with a limited-edition, three cask single malt inspired by the Highland home where the distillery’s story began. The 14 Year Old Glendronach Boynsmill House Edition pays tribute to Boynsmill Estate, where James Allardice founded The Glendronach in 1826. The distillery sits in the Valley of the Brambles in…
Loch Lomond Whiskies has unveiled a 31 Year Old single malt, the distillery’s oldest peated whisky to date. The new expression takes its name from the challenging trail between Inversnaid and Inverarnan on the north-east shores of the loch. The route forms one of the more demanding sections of the West Highland Way, passing through…
Bowmore has joined forces with design studio Snarkitecture for a pair of 20 Year Old single malts. This is Snarkitecture’s first venture into whisky; the design studio is better known for its experimental, arty approach to architecture. Co-founder Alex Mustonen travelled from New York to Islay, drawing inspiration from the island’s landscape and Bowmore’s historic…
The Luxe Review 
Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Johnnie Walker Lunar New Year Limited Edition is available from The Whisky Exchange, priced £230.
Glendronach 14 Year Old Boynsmill House Edition is a sherry-matured whisky with a claret twist
The Glendronach is celebrating its 200th anniversary with a limited-edition, three cask single malt inspired by the Highland home where the distillery’s story began. The 14 Year Old Glendronach Boynsmill House Edition pays tribute to Boynsmill Estate, where James Allardice founded The Glendronach in 1826. The distillery sits in the Valley of the Brambles in…
Loch Lomond unveils its oldest peated single malt whisky to date, 31 years in the making
Loch Lomond Whiskies has unveiled a 31 Year Old single malt, the distillery’s oldest peated whisky to date. The new expression takes its name from the challenging trail between Inversnaid and Inverarnan on the north-east shores of the loch. The route forms one of the more demanding sections of the West Highland Way, passing through…
Bowmore takes whisky lovers on sherry and oak journey with 20 Year Old Captivo Collection
Bowmore has joined forces with design studio Snarkitecture for a pair of 20 Year Old single malts. This is Snarkitecture’s first venture into whisky; the design studio is better known for its experimental, arty approach to architecture. Co-founder Alex Mustonen travelled from New York to Islay, drawing inspiration from the island’s landscape and Bowmore’s historic…
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