Disney is bringing a touch of magic to Silverstone as the British Grand Prix becomes the European stage for its Disney x Formula 1 ‘Fuel the Magic’ campaign.
The partnership between two of the world’s biggest entertainment brands will see Disney transforming parts of Silverstone and central London, through a programme of live events and exclusive merchandise launches aimed squarely at F1 fans.
Previous activations have included Mickey Mouse conducting the fountains at Las Vegas, a Formula 1 display at Shanghai Disneyland and Minnie Mouse waving the chequered flag for an F1 Academy race in Canada.
At Silverstone, the collaboration moves beyond merchandise. Visitors to the circuit can expect appearances from Mickey Mouse and Minnie Mouse throughout race weekend, while performers from Disney Theatre Group will bring a little West End spectacle to Northamptonshire with special performances inspired by The Lion King and Hercules.
The retail side of the partnership should be impossible to miss. Dedicated Disney x Formula 1 spaces will appear in the Silverstone fan zone and Paddock Club, complete with a themed photo booth and access to exclusive products launched specifically for the British Grand Prix. Away from the circuit, Disney Store’s Oxford Street flagship and the Formula 1 Hub in London will host events, while UNIQLO will stock the collection across four London locations for the first time in the UK.
At the heart of the collaboration is a seven-piece Disney x Formula 1 collection that blends motorsport graphics with some of the Mouse House’s most recognisable characters…
Mickey Mouse heads trackside
At the heart of the collaboration is a seven-piece Disney x Formula 1 collection that blends motorsport graphics with some of the Mouse House’s most recognisable characters. Fans can shop the collection at the trackside fanzone, as well as the F1 Hub on Oxford Street and fanatics.co.uk.
Among the standout pieces is the Disney x Formula 1 Velocity Mickey Mouse Quarter Zip Sweatshirt, priced at £140. Featuring oversized Mickey artwork and sporting details inspired by racewear, it’s premium casual wear for fans looking for something more substantial than a standard team T-shirt.
One of the more eye-catching garments in the Disney Store range is the Velocity Mickey Motors Sports Jersey (£125), which leans heavily into American motorsport styling with bold graphics and oversized branding.
Formula 1’s own collection takes a slightly more understated approach. The Mickey Wheel 5 Panel Hat (£47) incorporates Mickey’s silhouette into classic paddock styling, while the Mickey Glow T-Shirt in ivory and the Race Grid T-Shirt in black are both priced at £47 and offer more accessible entry points into the collaboration.
For those looking for outerwear, the Fuel Racing Jacket (£210) delivers a contemporary take on trackside fashion, while the premium Varsity Jacket sits at the top of the collection at £370, reflecting the growing appetite for luxury motorsport apparel beyond official team merchandise.
Accessories are also well represented. The Disney x Formula 1 Velocity Mickey Mouse Crossbody Bag (£70) combines reflective details, embroidered racing graphics and enamel charms.
For collectors of all ages, the Disney x F1 Racing Mickey Mouse Soft Toy (£44.99) is likely to prove popular. Standing 30cm tall, Mickey arrives dressed in a detailed racing suit and helmet.
Smaller collectibles include a Disney x Formula 1 key charm, priced at £30, and a range of exclusive pins available through Disney Store.
The most affordable entry point comes via UNIQLO’s longstanding ‘Magic For All’ partnership with Disney. Its Formula 1 graphic T-shirts in black and white are priced at £19.90 and feature circuit-inspired graphics alongside references to Formula 1 host nations and race venues around the world.
The Formula 1 British Grand Prix returns to Silverstone July 2-5 July 2026.
One of the more intrigung new whiskies to launch this month is Cù Bòcan Creation #9. The product of American virgin oak and Manzanilla sherry casks, it’s a sweet and sour treat notable both for its flavour profile and affordability. But what’s the deal with Cù Bòcan and the distillery behind the label? It turns…
Pusser’s Rum is bringing its founding recipe back to life with a limited-edition bottling inspired by the extraordinary story of its founder, Charles Tobias. The new Pusser’s Rum Founder’s Reserve Limited Edition meticulously recreates the first rum blended by Tobias in 1979, the recipe that helped establish the brand’s reputation for characterful Caribbean rum. Founder’s…
Highland whisky innovator Cù Bòcan has launched the oldest whisky in its experimental Creations series to date, drawing inspiration from an unlikely source: sweet and salty popcorn. The new limited-edition Creation #9 combines lightly peated Highland single malt with a maturation programme designed to mirror the contrast of sweet and savoury notes found in everyone’s…
Disney is bringing a touch of magic to Silverstone as the British Grand Prix becomes the European stage for its Disney x Formula 1 ‘Fuel the Magic’ campaign.
The partnership between two of the world’s biggest entertainment brands will see Disney transforming parts of Silverstone and central London, through a programme of live events and exclusive merchandise launches aimed squarely at F1 fans.
Previous activations have included Mickey Mouse conducting the fountains at Las Vegas, a Formula 1 display at Shanghai Disneyland and Minnie Mouse waving the chequered flag for an F1 Academy race in Canada.
At Silverstone, the collaboration moves beyond merchandise. Visitors to the circuit can expect appearances from Mickey Mouse and Minnie Mouse throughout race weekend, while performers from Disney Theatre Group will bring a little West End spectacle to Northamptonshire with special performances inspired by The Lion King and Hercules.
The retail side of the partnership should be impossible to miss. Dedicated Disney x Formula 1 spaces will appear in the Silverstone fan zone and Paddock Club, complete with a themed photo booth and access to exclusive products launched specifically for the British Grand Prix. Away from the circuit, Disney Store’s Oxford Street flagship and the Formula 1 Hub in London will host events, while UNIQLO will stock the collection across four London locations for the first time in the UK.
Mickey Mouse heads trackside
At the heart of the collaboration is a seven-piece Disney x Formula 1 collection that blends motorsport graphics with some of the Mouse House’s most recognisable characters. Fans can shop the collection at the trackside fanzone, as well as the F1 Hub on Oxford Street and fanatics.co.uk.
Among the standout pieces is the Disney x Formula 1 Velocity Mickey Mouse Quarter Zip Sweatshirt, priced at £140. Featuring oversized Mickey artwork and sporting details inspired by racewear, it’s premium casual wear for fans looking for something more substantial than a standard team T-shirt.
One of the more eye-catching garments in the Disney Store range is the Velocity Mickey Motors Sports Jersey (£125), which leans heavily into American motorsport styling with bold graphics and oversized branding.
Formula 1’s own collection takes a slightly more understated approach. The Mickey Wheel 5 Panel Hat (£47) incorporates Mickey’s silhouette into classic paddock styling, while the Mickey Glow T-Shirt in ivory and the Race Grid T-Shirt in black are both priced at £47 and offer more accessible entry points into the collaboration.
For those looking for outerwear, the Fuel Racing Jacket (£210) delivers a contemporary take on trackside fashion, while the premium Varsity Jacket sits at the top of the collection at £370, reflecting the growing appetite for luxury motorsport apparel beyond official team merchandise.
Accessories are also well represented. The Disney x Formula 1 Velocity Mickey Mouse Crossbody Bag (£70) combines reflective details, embroidered racing graphics and enamel charms.
For collectors of all ages, the Disney x F1 Racing Mickey Mouse Soft Toy (£44.99) is likely to prove popular. Standing 30cm tall, Mickey arrives dressed in a detailed racing suit and helmet.
Smaller collectibles include a Disney x Formula 1 key charm, priced at £30, and a range of exclusive pins available through Disney Store.
The most affordable entry point comes via UNIQLO’s longstanding ‘Magic For All’ partnership with Disney. Its Formula 1 graphic T-shirts in black and white are priced at £19.90 and feature circuit-inspired graphics alongside references to Formula 1 host nations and race venues around the world.
The Formula 1 British Grand Prix returns to Silverstone July 2-5 July 2026.
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One of the more intrigung new whiskies to launch this month is Cù Bòcan Creation #9. The product of American virgin oak and Manzanilla sherry casks, it’s a sweet and sour treat notable both for its flavour profile and affordability. But what’s the deal with Cù Bòcan and the distillery behind the label? It turns…
Pusser’s Rum revives its original 1979 blend with limited edition Founder’s Reserve
Pusser’s Rum is bringing its founding recipe back to life with a limited-edition bottling inspired by the extraordinary story of its founder, Charles Tobias. The new Pusser’s Rum Founder’s Reserve Limited Edition meticulously recreates the first rum blended by Tobias in 1979, the recipe that helped establish the brand’s reputation for characterful Caribbean rum. Founder’s…
Cù Bòcan Creation #9 is a 17 Year Old Highland whisky with a sweet and salty cinematic twist
Highland whisky innovator Cù Bòcan has launched the oldest whisky in its experimental Creations series to date, drawing inspiration from an unlikely source: sweet and salty popcorn. The new limited-edition Creation #9 combines lightly peated Highland single malt with a maturation programme designed to mirror the contrast of sweet and savoury notes found in everyone’s…
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