Disney is bringing a touch of magic to Silverstone as the British Grand Prix becomes the European stage for its Disney x Formula 1 ‘Fuel the Magic’ campaign.
The partnership between two of the world’s biggest entertainment brands will see Disney transforming parts of Silverstone and central London, through a programme of live events and exclusive merchandise launches aimed squarely at F1 fans.
Previous activations have included Mickey Mouse conducting the fountains at Las Vegas, a Formula 1 display at Shanghai Disneyland and Minnie Mouse waving the chequered flag for an F1 Academy race in Canada.
At Silverstone, the collaboration moves beyond merchandise. Visitors to the circuit can expect appearances from Mickey Mouse and Minnie Mouse throughout race weekend, while performers from Disney Theatre Group will bring a little West End spectacle to Northamptonshire with special performances inspired by The Lion King and Hercules.
The retail side of the partnership should be impossible to miss. Dedicated Disney x Formula 1 spaces will appear in the Silverstone fan zone and Paddock Club, complete with a themed photo booth and access to exclusive products launched specifically for the British Grand Prix. Away from the circuit, Disney Store’s Oxford Street flagship and the Formula 1 Hub in London will host events, while UNIQLO will stock the collection across four London locations for the first time in the UK.
At the heart of the collaboration is a seven-piece Disney x Formula 1 collection that blends motorsport graphics with some of the Mouse House’s most recognisable characters…
Mickey Mouse heads trackside
At the heart of the collaboration is a seven-piece Disney x Formula 1 collection that blends motorsport graphics with some of the Mouse House’s most recognisable characters. Fans can shop the collection at the trackside fanzone, as well as the F1 Hub on Oxford Street and fanatics.co.uk.
Among the standout pieces is the Disney x Formula 1 Velocity Mickey Mouse Quarter Zip Sweatshirt, priced at £140. Featuring oversized Mickey artwork and sporting details inspired by racewear, it’s premium casual wear for fans looking for something more substantial than a standard team T-shirt.
One of the more eye-catching garments in the Disney Store range is the Velocity Mickey Motors Sports Jersey (£125), which leans heavily into American motorsport styling with bold graphics and oversized branding.
Formula 1’s own collection takes a slightly more understated approach. The Mickey Wheel 5 Panel Hat (£47) incorporates Mickey’s silhouette into classic paddock styling, while the Mickey Glow T-Shirt in ivory and the Race Grid T-Shirt in black are both priced at £47 and offer more accessible entry points into the collaboration.
For those looking for outerwear, the Fuel Racing Jacket (£210) delivers a contemporary take on trackside fashion, while the premium Varsity Jacket sits at the top of the collection at £370, reflecting the growing appetite for luxury motorsport apparel beyond official team merchandise.
Accessories are also well represented. The Disney x Formula 1 Velocity Mickey Mouse Crossbody Bag (£70) combines reflective details, embroidered racing graphics and enamel charms.
For collectors of all ages, the Disney x F1 Racing Mickey Mouse Soft Toy (£44.99) is likely to prove popular. Standing 30cm tall, Mickey arrives dressed in a detailed racing suit and helmet.
Smaller collectibles include a Disney x Formula 1 key charm, priced at £30, and a range of exclusive pins available through Disney Store.
The most affordable entry point comes via UNIQLO’s longstanding ‘Magic For All’ partnership with Disney. Its Formula 1 graphic T-shirts in black and white are priced at £19.90 and feature circuit-inspired graphics alongside references to Formula 1 host nations and race venues around the world.
The Formula 1 British Grand Prix returns to Silverstone July 2-5 July 2026.
Zadie’s, the new Itameshi Japanese Italian fusion restaurant and bar at Manchester’s Medlock Square entertainment district, is making its mark with one of the city’s most ambitious drinks programmes. Part of the £300 million Medlock Square development at the Etihad Campus, and led by Head of Bars Cressida Lawlor, the venue boasts Manchester’s first dedicated…
Kingsbarns Distillery is launching a new annual whisky series inspired by the history, landscape and agricultural heritage of its home in Fife. The first release is a 10 Year Old single malt matured in STR casks. Dubbed The Cambo Collection, the series will explore a different aspect of the Kingsbarns estate with each annual bottling.…
Movie fans are being invited back to Pandora, for an extended version of James Cameron’s Avatar: Fire and Ash on 4K Ultra HD and Blu-ray, with more than nine hours of bonus material, including over six hours of previously unseen content. The Avatar: Fire and Ash Collector’s Edition arrives on December 21, promising an extensive…
Disney is bringing a touch of magic to Silverstone as the British Grand Prix becomes the European stage for its Disney x Formula 1 ‘Fuel the Magic’ campaign.
The partnership between two of the world’s biggest entertainment brands will see Disney transforming parts of Silverstone and central London, through a programme of live events and exclusive merchandise launches aimed squarely at F1 fans.
Previous activations have included Mickey Mouse conducting the fountains at Las Vegas, a Formula 1 display at Shanghai Disneyland and Minnie Mouse waving the chequered flag for an F1 Academy race in Canada.
At Silverstone, the collaboration moves beyond merchandise. Visitors to the circuit can expect appearances from Mickey Mouse and Minnie Mouse throughout race weekend, while performers from Disney Theatre Group will bring a little West End spectacle to Northamptonshire with special performances inspired by The Lion King and Hercules.
The retail side of the partnership should be impossible to miss. Dedicated Disney x Formula 1 spaces will appear in the Silverstone fan zone and Paddock Club, complete with a themed photo booth and access to exclusive products launched specifically for the British Grand Prix. Away from the circuit, Disney Store’s Oxford Street flagship and the Formula 1 Hub in London will host events, while UNIQLO will stock the collection across four London locations for the first time in the UK.
Mickey Mouse heads trackside
At the heart of the collaboration is a seven-piece Disney x Formula 1 collection that blends motorsport graphics with some of the Mouse House’s most recognisable characters. Fans can shop the collection at the trackside fanzone, as well as the F1 Hub on Oxford Street and fanatics.co.uk.
Among the standout pieces is the Disney x Formula 1 Velocity Mickey Mouse Quarter Zip Sweatshirt, priced at £140. Featuring oversized Mickey artwork and sporting details inspired by racewear, it’s premium casual wear for fans looking for something more substantial than a standard team T-shirt.
One of the more eye-catching garments in the Disney Store range is the Velocity Mickey Motors Sports Jersey (£125), which leans heavily into American motorsport styling with bold graphics and oversized branding.
Formula 1’s own collection takes a slightly more understated approach. The Mickey Wheel 5 Panel Hat (£47) incorporates Mickey’s silhouette into classic paddock styling, while the Mickey Glow T-Shirt in ivory and the Race Grid T-Shirt in black are both priced at £47 and offer more accessible entry points into the collaboration.
For those looking for outerwear, the Fuel Racing Jacket (£210) delivers a contemporary take on trackside fashion, while the premium Varsity Jacket sits at the top of the collection at £370, reflecting the growing appetite for luxury motorsport apparel beyond official team merchandise.
Accessories are also well represented. The Disney x Formula 1 Velocity Mickey Mouse Crossbody Bag (£70) combines reflective details, embroidered racing graphics and enamel charms.
For collectors of all ages, the Disney x F1 Racing Mickey Mouse Soft Toy (£44.99) is likely to prove popular. Standing 30cm tall, Mickey arrives dressed in a detailed racing suit and helmet.
Smaller collectibles include a Disney x Formula 1 key charm, priced at £30, and a range of exclusive pins available through Disney Store.
The most affordable entry point comes via UNIQLO’s longstanding ‘Magic For All’ partnership with Disney. Its Formula 1 graphic T-shirts in black and white are priced at £19.90 and feature circuit-inspired graphics alongside references to Formula 1 host nations and race venues around the world.
The Formula 1 British Grand Prix returns to Silverstone July 2-5 July 2026.
Zadie’s restaurant brings 60 rare Asian whiskies and 200 cocktails to Manchester bar scene
Zadie’s, the new Itameshi Japanese Italian fusion restaurant and bar at Manchester’s Medlock Square entertainment district, is making its mark with one of the city’s most ambitious drinks programmes. Part of the £300 million Medlock Square development at the Etihad Campus, and led by Head of Bars Cressida Lawlor, the venue boasts Manchester’s first dedicated…
Kingsbarns bottles autumn with debut Cambo Collection 10 Year Old single malt
Kingsbarns Distillery is launching a new annual whisky series inspired by the history, landscape and agricultural heritage of its home in Fife. The first release is a 10 Year Old single malt matured in STR casks. Dubbed The Cambo Collection, the series will explore a different aspect of the Kingsbarns estate with each annual bottling.…
Avatar: Fire and Ash Collector’s Edition 4K Blu-ray to include more than six hours of unseen content
Movie fans are being invited back to Pandora, for an extended version of James Cameron’s Avatar: Fire and Ash on 4K Ultra HD and Blu-ray, with more than nine hours of bonus material, including over six hours of previously unseen content. The Avatar: Fire and Ash Collector’s Edition arrives on December 21, promising an extensive…
Share this: