High-end audio brand Bowers & Wilkins, together with luxury supercar maker and Formula 1 team Mclaren, have announced an extension to their long-term multi-year partnership, which sees Bowers & Wilkins become Official Audio Partner across both McLaren Automotive and the McLaren Formula 1 Team.
This development builds upon a decade-long partnership that has seen Bowers & Wilkins craft premium audio systems for McLaren’s supercars. Since 2015, the two have collaborated on creating in-car sound experiences.
The British audio brand’s engineering expertise, honed at its research and development facility in Southwater, just 30 miles from McLaren’s Technology Centre, aligns with McLaren’s commitment to precision innovation, says Henrik Wilhelmsmeyer, Chief Commercial Officer of McLaren Automotive.
“Specialist engineers from McLaren Automotive and Bowers & Wilkins have worked in partnership since 2015 to develop and deliver the sound technologies that ensure the levels of audio system excellence our customers demand,” he notes.
This development builds upon a decade-long partnership that has seen Bowers & Wilkins craft premium audio systems for McLaren’s luxury supercars…
Expect to see the collaboration extend further beyond the racetrack, with co-branded products designed to appeal to McLaren’s vast global fanbase. Having already launched the Px8 McLaren Edition headphones and Zeppelin McLaren Edition speaker, the duo are known to be developing more products that reflect their shared dedication to craftsmanship and performance.
Bowers & Wilkins’ audio expertise will also play a crucial role in supporting McLaren Racing’s drivers and team personnel throughout the upcoming F1 season.
“Both brands share a commitment to innovation and technical excellence, and we look forward to creating exciting new products for our fans together,” says Nick Martin, Co-Chief Commercial Officer, McLaren Racing
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Luxury German electronics brand Loewe has unveiled the Antares OLED, a premium smart TV designed to make the screen as much a part of a home’s interior design as its entertainment system. The new line arrives with a modular design that allows owners to tailor its appearance to suit their tastes. Rather than offering a…
Marantz has refreshed its entry-level Hi-Fi range with the launch of the Model 70 integrated amplifier and CD 70 player, successors to the award-winning PM6007 and CD6007. The new components combine the brand’s familiar warm, detailed sound with contemporary connectivity, and adopt Marantz’s latest design language – which to be honest, is gorgeous – with…
The Luxe Review 
High-end audio brand Bowers & Wilkins, together with luxury supercar maker and Formula 1 team Mclaren, have announced an extension to their long-term multi-year partnership, which sees Bowers & Wilkins become Official Audio Partner across both McLaren Automotive and the McLaren Formula 1 Team.
This development builds upon a decade-long partnership that has seen Bowers & Wilkins craft premium audio systems for McLaren’s supercars. Since 2015, the two have collaborated on creating in-car sound experiences.
The British audio brand’s engineering expertise, honed at its research and development facility in Southwater, just 30 miles from McLaren’s Technology Centre, aligns with McLaren’s commitment to precision innovation, says Henrik Wilhelmsmeyer, Chief Commercial Officer of McLaren Automotive.
“Specialist engineers from McLaren Automotive and Bowers & Wilkins have worked in partnership since 2015 to develop and deliver the sound technologies that ensure the levels of audio system excellence our customers demand,” he notes.
Expect to see the collaboration extend further beyond the racetrack, with co-branded products designed to appeal to McLaren’s vast global fanbase. Having already launched the Px8 McLaren Edition headphones and Zeppelin McLaren Edition speaker, the duo are known to be developing more products that reflect their shared dedication to craftsmanship and performance.
Bowers & Wilkins’ audio expertise will also play a crucial role in supporting McLaren Racing’s drivers and team personnel throughout the upcoming F1 season.
“Both brands share a commitment to innovation and technical excellence, and we look forward to creating exciting new products for our fans together,” says Nick Martin, Co-Chief Commercial Officer, McLaren Racing
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What will tomorrow’s technology look like? If LG Display has its way, it’ll be wearing an OLED face. At K-Display 2026 in Seoul, the Korean display specialist is looking well beyond televisions and smartphones, unveiling a series of OLED innovations that hint at how screens will become woven into everyday life, from humanoid robots and…
Loewe puts personalisation centre stage with new customisable Antares OLED TV range
Luxury German electronics brand Loewe has unveiled the Antares OLED, a premium smart TV designed to make the screen as much a part of a home’s interior design as its entertainment system. The new line arrives with a modular design that allows owners to tailor its appearance to suit their tastes. Rather than offering a…
Marantz refreshes best-selling Hi-Fi range with stylish Model 70 amp and CD 70 player
Marantz has refreshed its entry-level Hi-Fi range with the launch of the Model 70 integrated amplifier and CD 70 player, successors to the award-winning PM6007 and CD6007. The new components combine the brand’s familiar warm, detailed sound with contemporary connectivity, and adopt Marantz’s latest design language – which to be honest, is gorgeous – with…
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