Anybody who’s ever driven, or been a passenger, in a Morgan convertible will know that the primary form of in-car entertainment is the sound of the wind whistling past your ears.
Sure, there’s a Bluetooth amplifier plus speakers fitted in the £84,995 Plus 6 (it’s an option on the £65k Plus 4) but when even the manufacturer barely mentions it in the owner’s manual you know it’s a pretty token gesture.
But matters audio-related have just got rather interesting at Britain’s last family-owned car maker. That’s because Morgan has announced an intriguing partnership that suggests it will soon be possible to turn its wooden-framed cars into the road-going equivalent of a Stradivarius…
Morgan has announced an intriguing partnership with Sennheiser and Continental…
What to expect from the Continental Sennheiser sound system coming to Morgan cars
Its collaborators on the new project are German audio legends Sennheiser, who will take care of digital audio tuning, working their immersive AMBEO magic on hardware supplied by US-based automotive tyres, and tech giant Continental.
And it’s the latter’s Ac2ated Sound System, announced at the 2020 Consumer Electronics Show, that’s going to form, quite literally, the beating heart of Morgan’s new in-car audio miracle.
Essentially, the Ac2ated system is a full-range evolution of the haptic transducers that for many years have been bolted to chairs in high-end home cinema systems, to add low-frequency, ‘seat of your pants’ vibrations, with Buttkicker being perhaps the best-known implementation.
Sony has been using a similar technique, which it’s dubbed Acoustic Surface technology, on its premium OLED TV ranges, to great acclaim.
The stated plan is for future Morgans to ditch conventional loudspeakers and instead replace them with Continental’s transducers; these exciters will be strategically placed in the vehicle interior.
The idea is that they’ll generate sound by vibrating large body panels, such as door trims: a good analogy is the way the strings of a violin vibrate its body to add resonance and body. For its part, Sennheiser’s job will be to finesse and optimise the system’s output for the challenging environment of a convertible’s cabin, no mean feat.
The look is classic but Morgan motors will soon debut immersive audio technology
The promised pay-off for drivers and passengers, we’re told, will be ‘an extremely natural and enveloping sound’, not to mention a near 90 per cent reduction in weight and space, compared to a conventional audio system.
So well as better audio quality, drivers can expect gains in both performance and interior room.
Although there’s no timeline for availability, Morgan states that the forthcoming system will be available for both ‘new and existing Morgan customers’, suggesting that it will also be retro-fittable to at least current and, perhaps, even older models.
Marantz has refreshed its entry-level Hi-Fi range with the launch of the Model 70 integrated amplifier and CD 70 player, successors to the award-winning PM6007 and CD6007. The new components combine the brand’s familiar warm, detailed sound with contemporary connectivity, and adopt Marantz’s latest design language – which to be honest, is gorgeous – with…
Bang & Olufsen has announced a two-year partnership with multi-platinum musician, producer, and Emmy, Grammy, Oscar, and Tony winning artist John Legend. Legend joins the brand as Global Brand Ambassador, bringing together one of the world’s most influential artists and a company with more than a century of craftsmanship, design, and acoustic precision to its…
French premium car maker DS Automobiles has expanded its partnership with high-end audio specialist Focal by bringing the Electra 3D by Focal sound system to the all-new DS N°7 SUV. Making its debut in DS’s latest compact luxury model, the installation builds on tech first seen in the larger DS N°8 and combines a 690W…
The Luxe Review 
Anybody who’s ever driven, or been a passenger, in a Morgan convertible will know that the primary form of in-car entertainment is the sound of the wind whistling past your ears.
Sure, there’s a Bluetooth amplifier plus speakers fitted in the £84,995 Plus 6 (it’s an option on the £65k Plus 4) but when even the manufacturer barely mentions it in the owner’s manual you know it’s a pretty token gesture.
But matters audio-related have just got rather interesting at Britain’s last family-owned car maker. That’s because Morgan has announced an intriguing partnership that suggests it will soon be possible to turn its wooden-framed cars into the road-going equivalent of a Stradivarius…
Its collaborators on the new project are German audio legends Sennheiser, who will take care of digital audio tuning, working their immersive AMBEO magic on hardware supplied by US-based automotive tyres, and tech giant Continental.
And it’s the latter’s Ac2ated Sound System, announced at the 2020 Consumer Electronics Show, that’s going to form, quite literally, the beating heart of Morgan’s new in-car audio miracle.
Essentially, the Ac2ated system is a full-range evolution of the haptic transducers that for many years have been bolted to chairs in high-end home cinema systems, to add low-frequency, ‘seat of your pants’ vibrations, with Buttkicker being perhaps the best-known implementation.
Sony has been using a similar technique, which it’s dubbed Acoustic Surface technology, on its premium OLED TV ranges, to great acclaim.
The stated plan is for future Morgans to ditch conventional loudspeakers and instead replace them with Continental’s transducers; these exciters will be strategically placed in the vehicle interior.
The idea is that they’ll generate sound by vibrating large body panels, such as door trims: a good analogy is the way the strings of a violin vibrate its body to add resonance and body. For its part, Sennheiser’s job will be to finesse and optimise the system’s output for the challenging environment of a convertible’s cabin, no mean feat.
The promised pay-off for drivers and passengers, we’re told, will be ‘an extremely natural and enveloping sound’, not to mention a near 90 per cent reduction in weight and space, compared to a conventional audio system.
So well as better audio quality, drivers can expect gains in both performance and interior room.
Although there’s no timeline for availability, Morgan states that the forthcoming system will be available for both ‘new and existing Morgan customers’, suggesting that it will also be retro-fittable to at least current and, perhaps, even older models.
Marantz refreshes best-selling Hi-Fi range with stylish Model 70 amp and CD 70 player
Marantz has refreshed its entry-level Hi-Fi range with the launch of the Model 70 integrated amplifier and CD 70 player, successors to the award-winning PM6007 and CD6007. The new components combine the brand’s familiar warm, detailed sound with contemporary connectivity, and adopt Marantz’s latest design language – which to be honest, is gorgeous – with…
Bang & Olufsen lands EGOT-winner John Legend as Global Brand Ambassador
Bang & Olufsen has announced a two-year partnership with multi-platinum musician, producer, and Emmy, Grammy, Oscar, and Tony winning artist John Legend. Legend joins the brand as Global Brand Ambassador, bringing together one of the world’s most influential artists and a company with more than a century of craftsmanship, design, and acoustic precision to its…
Luxury DS N°7 SUV arrives with immersive 14 speaker 690W Focal Electra 3D sound system
French premium car maker DS Automobiles has expanded its partnership with high-end audio specialist Focal by bringing the Electra 3D by Focal sound system to the all-new DS N°7 SUV. Making its debut in DS’s latest compact luxury model, the installation builds on tech first seen in the larger DS N°8 and combines a 690W…
Share this: