Heineken 0.0 non-alcoholic beer is heading to your local in 2022. Made with the same ingredients as its 5% ABV Heineken Original, 0.0 Draught looks set to be the first alcohol free draught beer to sit alongside regular beer taps in pubs, utilising the existing cellar set up.
Heineken says its 0.0 Draught will be ‘available in hundreds of UK pubs’ and describes its development as ‘a labour of love.’
In development since 2017, scores of beer experts from Heineken innovation breweries in four countries reportedly worked together under the stewardship of Global Master Brewer Willem Van Waesberghe to perfect the brew.
Heineken says its 0.0 Draught is a labour of love for the brewer…
Demand for Low and No alcohol beer is growing 30 per cent year on Year
Speaking on the launch, Willem Van Waesberghe, said: “I’m incredibly proud of what we’ve achieved here. Once again, we’re leading the way when it comes to innovating and moving the beer category forward. Without a doubt, the best way to enjoy a beer is a freshly poured pint in a pub and Heineken 0.0 Draught is going to play a big part in changing the way people drink. For me and my team, one of the primary areas of focus, as always, is taste. The Draught beer tastes great, it’s the distinctive famous Heineken flavour, and it has all the sensory aspects beer drinkers look for: a mouth-watering aroma, bright white head and lively carbonation.”
Demand for Low and No beer is currently growing at around 30 per cent year-on-year, but the introduction of draught is expected to cause a boom in value – by 2025 the market could be worth as much as £250 million, says the brewery.
Heineken 0.0% is available in a 4 and 12 pack of 330ml bottles, and a 6 pack of 330ml cans. Boasting just 69 calories per bottle, the non-alcoholic beverage is double brewed and boasts the same fruity notes as Heineken Original.
London pizzeria Zia Lucia has celebrated its fifth birthday with the launch of its own beer brand, Birra Cabriole. Cabriole is an unfiltered lager (4.6%) with a hoppy, refreshing attitude – we’ve had some chilling and can confirm, it’s quite a treat. Rising to prominence as part of the Capital’s pizza renaissance, Zia Lucia’s first…
Ocean Beer, a new premium craft beer launching in the UK, is pledging 100 per cent of its profits to ocean conservation and ocean clean-up projects around the world. The Ocean Beer range comprises three craft beers in 33cl bottles: 4.8% Ocean Lager, 4.8% Surfer IPA and 0% Ocean Beer. The brand officially launches in…
Bath-based indie brewery Electric Bear has launched the Bear Club; a monthly subscription of 12 curated beers, canned straight from the tank. The monthly subscription also includes exclusive access to Bear Cast, a dedicated podcast which offers tasting notes on each beer, plus a beer snack. Priced at £40 (including delivery), the subscription pack comprises…
The Luxe Review 
Heineken 0.0 non-alcoholic beer is heading to your local in 2022. Made with the same ingredients as its 5% ABV Heineken Original, 0.0 Draught looks set to be the first alcohol free draught beer to sit alongside regular beer taps in pubs, utilising the existing cellar set up.
Heineken says its 0.0 Draught will be ‘available in hundreds of UK pubs’ and describes its development as ‘a labour of love.’
In development since 2017, scores of beer experts from Heineken innovation breweries in four countries reportedly worked together under the stewardship of Global Master Brewer Willem Van Waesberghe to perfect the brew.
Speaking on the launch, Willem Van Waesberghe, said: “I’m incredibly proud of what we’ve achieved here. Once again, we’re leading the way when it comes to innovating and moving the beer category forward. Without a doubt, the best way to enjoy a beer is a freshly poured pint in a pub and Heineken 0.0 Draught is going to play a big part in changing the way people drink. For me and my team, one of the primary areas of focus, as always, is taste. The Draught beer tastes great, it’s the distinctive famous Heineken flavour, and it has all the sensory aspects beer drinkers look for: a mouth-watering aroma, bright white head and lively carbonation.”
Demand for Low and No beer is currently growing at around 30 per cent year-on-year, but the introduction of draught is expected to cause a boom in value – by 2025 the market could be worth as much as £250 million, says the brewery.
Heineken 0.0% is available in a 4 and 12 pack of 330ml bottles, and a 6 pack of 330ml cans. Boasting just 69 calories per bottle, the non-alcoholic beverage is double brewed and boasts the same fruity notes as Heineken Original.
Pizzeria Zia Lucia launches beer brand to match dough and it’s on the money
London pizzeria Zia Lucia has celebrated its fifth birthday with the launch of its own beer brand, Birra Cabriole. Cabriole is an unfiltered lager (4.6%) with a hoppy, refreshing attitude – we’ve had some chilling and can confirm, it’s quite a treat. Rising to prominence as part of the Capital’s pizza renaissance, Zia Lucia’s first…
Ocean Beer to sink profits from craft beer range into ocean conservation, we’ll drink to that…
Ocean Beer, a new premium craft beer launching in the UK, is pledging 100 per cent of its profits to ocean conservation and ocean clean-up projects around the world. The Ocean Beer range comprises three craft beers in 33cl bottles: 4.8% Ocean Lager, 4.8% Surfer IPA and 0% Ocean Beer. The brand officially launches in…
New Electric Bear beer club subscription partners curated craft brews with tasting podcast
Bath-based indie brewery Electric Bear has launched the Bear Club; a monthly subscription of 12 curated beers, canned straight from the tank. The monthly subscription also includes exclusive access to Bear Cast, a dedicated podcast which offers tasting notes on each beer, plus a beer snack. Priced at £40 (including delivery), the subscription pack comprises…
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