Heineken 0.0 non-alcoholic beer is heading to your local in 2022. Made with the same ingredients as its 5% ABV Heineken Original, 0.0 Draught looks set to be the first alcohol free draught beer to sit alongside regular beer taps in pubs, utilising the existing cellar set up.
Heineken says its 0.0 Draught will be ‘available in hundreds of UK pubs’ and describes its development as ‘a labour of love.’
In development since 2017, scores of beer experts from Heineken innovation breweries in four countries reportedly worked together under the stewardship of Global Master Brewer Willem Van Waesberghe to perfect the brew.
Heineken says its 0.0 Draught is a labour of love for the brewer…
Demand for Low and No alcohol beer is growing 30 per cent year on Year
Speaking on the launch, Willem Van Waesberghe, said: “I’m incredibly proud of what we’ve achieved here. Once again, we’re leading the way when it comes to innovating and moving the beer category forward. Without a doubt, the best way to enjoy a beer is a freshly poured pint in a pub and Heineken 0.0 Draught is going to play a big part in changing the way people drink. For me and my team, one of the primary areas of focus, as always, is taste. The Draught beer tastes great, it’s the distinctive famous Heineken flavour, and it has all the sensory aspects beer drinkers look for: a mouth-watering aroma, bright white head and lively carbonation.”
Demand for Low and No beer is currently growing at around 30 per cent year-on-year, but the introduction of draught is expected to cause a boom in value – by 2025 the market could be worth as much as £250 million, says the brewery.
Heineken 0.0% is available in a 4 and 12 pack of 330ml bottles, and a 6 pack of 330ml cans. Boasting just 69 calories per bottle, the non-alcoholic beverage is double brewed and boasts the same fruity notes as Heineken Original.
The shandy is enjoying an unlikely revival, with Shandy Shack betting that Britain is ready to rediscover one of its most familiar summer drinks. For years, shandy has been the undercelebrated default if you wanted a gentler alternative to a full-strength pint. Now changing drinking habits are throwing a fresh light on this classic beverage.…
Chorus wants to give fans of fizz a new reason to reach for beer Blurring the lines between premium beer and sparkling wine, Chorus Fine English Sparkling Beer is the brainchild of Baynhams Brewery in Hampshire, and it’s intended for occasions normally reserved for Champagne or Prosecco. The concept was imagined by brothers Tom and…
Athletic Brewing Company, America’s largest-dedicated non-alcoholic brewer, is stepping up its UK presence with the roll out of Free Wave Hazy IPA. Free Wave is a smooth, hazy ale with a juicy body and velvety pour. Brewed with a trio of Amarillo, Citra, and Mosaic hops, it delivers bright aromatics of tangerine and grapefruit, offering plenty…
The Luxe Review 
Heineken 0.0 non-alcoholic beer is heading to your local in 2022. Made with the same ingredients as its 5% ABV Heineken Original, 0.0 Draught looks set to be the first alcohol free draught beer to sit alongside regular beer taps in pubs, utilising the existing cellar set up.
Heineken says its 0.0 Draught will be ‘available in hundreds of UK pubs’ and describes its development as ‘a labour of love.’
In development since 2017, scores of beer experts from Heineken innovation breweries in four countries reportedly worked together under the stewardship of Global Master Brewer Willem Van Waesberghe to perfect the brew.
Speaking on the launch, Willem Van Waesberghe, said: “I’m incredibly proud of what we’ve achieved here. Once again, we’re leading the way when it comes to innovating and moving the beer category forward. Without a doubt, the best way to enjoy a beer is a freshly poured pint in a pub and Heineken 0.0 Draught is going to play a big part in changing the way people drink. For me and my team, one of the primary areas of focus, as always, is taste. The Draught beer tastes great, it’s the distinctive famous Heineken flavour, and it has all the sensory aspects beer drinkers look for: a mouth-watering aroma, bright white head and lively carbonation.”
Demand for Low and No beer is currently growing at around 30 per cent year-on-year, but the introduction of draught is expected to cause a boom in value – by 2025 the market could be worth as much as £250 million, says the brewery.
Heineken 0.0% is available in a 4 and 12 pack of 330ml bottles, and a 6 pack of 330ml cans. Boasting just 69 calories per bottle, the non-alcoholic beverage is double brewed and boasts the same fruity notes as Heineken Original.
Is the humble lager shandy back in fashion? Shandy Shack seems to think so
The shandy is enjoying an unlikely revival, with Shandy Shack betting that Britain is ready to rediscover one of its most familiar summer drinks. For years, shandy has been the undercelebrated default if you wanted a gentler alternative to a full-strength pint. Now changing drinking habits are throwing a fresh light on this classic beverage.…
This novel English sparkling beer could be your next favourite celebratory toast
Chorus wants to give fans of fizz a new reason to reach for beer Blurring the lines between premium beer and sparkling wine, Chorus Fine English Sparkling Beer is the brainchild of Baynhams Brewery in Hampshire, and it’s intended for occasions normally reserved for Champagne or Prosecco. The concept was imagined by brothers Tom and…
America’s top non-alcoholic beer brand makes a splash with Free Wave Hazy IPA launch
Athletic Brewing Company, America’s largest-dedicated non-alcoholic brewer, is stepping up its UK presence with the roll out of Free Wave Hazy IPA. Free Wave is a smooth, hazy ale with a juicy body and velvety pour. Brewed with a trio of Amarillo, Citra, and Mosaic hops, it delivers bright aromatics of tangerine and grapefruit, offering plenty…
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