Heineken 0.0 non-alcoholic beer heading to pubs with the launch of Heineken 0.0 Draught

Heineken 0.0 non-alcoholic beer is heading to your local in 2022.  Made with the same ingredients as its 5% ABV Heineken Original, 0.0 Draught looks set to be the first alcohol free draught beer to sit alongside regular beer taps in pubs, utilising the existing cellar set up.

Heineken says its 0.0 Draught will be ‘available in hundreds of UK pubs’ and describes its development as ‘a labour of love.’

In development since 2017, scores of beer experts from Heineken innovation breweries in four countries reportedly worked together under the stewardship of Global Master Brewer Willem Van Waesberghe to perfect the brew. 

Heineken says its 0.0 Draught is a labour of love for the brewer…

Heineken 0.0 non-alcoholic beer 12 bottle case
Demand for Low and No alcohol beer is growing 30 per cent year on Year

Speaking on the launch, Willem Van Waesberghe, said: “I’m incredibly proud of what we’ve achieved here. Once again, we’re leading the way when it comes to innovating and moving the beer category forward. Without a doubt, the best way to enjoy a beer is a freshly poured pint in a pub and Heineken 0.0 Draught is going to play a big part in changing the way people drink. For me and my team, one of the primary areas of focus, as always, is taste. The Draught beer tastes great, it’s the distinctive famous Heineken flavour, and it has all the sensory aspects beer drinkers look for: a mouth-watering aroma, bright white head and lively carbonation.”

Demand for Low and No beer is currently growing at around 30 per cent year-on-year, but the introduction of draught is expected to cause a boom in value – by 2025 the market could be worth as much as £250 million, says the brewery.

Heineken 0.0% is available in a 4 and 12 pack of 330ml bottles, and a 6 pack of 330ml cans. Boasting just 69 calories per bottle, the non-alcoholic beverage is double brewed and boasts the same fruity notes as Heineken Original.

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