Dining

America’s top non-alcoholic beer brand makes a splash with Free Wave Hazy IPA launch

Free-Wave-UK-non alcoholic beer pack

Athletic Brewing Company, America’s largest-dedicated non-alcoholic brewer, is stepping up its UK presence with the roll out of Free Wave Hazy IPA.

Free Wave is a smooth, hazy ale with a juicy body and velvety pour. Brewed with a trio of Amarillo, Citra, and Mosaic hops, it delivers bright aromatics of tangerine and grapefruit, offering plenty of flavour sans alcohol. We’ve taste-tested the brew and reckon it’s a winner.

Free Wave Hazy IPA joins the brand’s year-round range of beers, which includes Run Wild IPA, Upside Dawn Golden, and Athletic Alcohol-Free Lager.

 Free Wave is a smooth, hazy IPA with a juicy body and velvety pour. We’ve taste tested the brew and it’s a winner…

Athletic Brewing developed its approach to alcohol-free beer through hundreds of small-batch trials.

A proprietary process maintains full flavour while keeping alcohol levels extremely low. Athletic emphasises that its beers are brewed like traditional craft beer, not simply dealcoholised after fermentation.

The result is an alcohol-free beverage with the body, aroma, and flavour of full-strength beer.

Free Wave Hazy IPA is available for £8.49 per 4-pack from Whole Foods Market and via Wise Bartender.

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First pour: Midleton Very Rare Irish Chestnut Edition is one of 2026’s most desirable whiskeys

After nearly a decade of development, Midleton Very Rare Irish Chestnut Edition marks the debut release in the distillery’s new Rare Wood Collection and the first (and most likely last) Midleton whiskey finished in casks made entirely from Irish sweet chestnut sourced from County Waterford’s Cappoquin Estate. Crafted from select Single Pot Still whiskeys initially…


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About Steve May

Creator of Home Cinema Choice magazine, and Editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Home Cinema Choice, Games Radar, Good Housekeeping, Louder Sounds, StereoNet and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter/X, Tiktok and Instagram as @SteveMay_UK