Technology

Going for gold: Loewe launches limited edition 77-inch OLED TV for 99th anniversary

Loewe bild s.77 TV in a plush apartment

Premium German TV maker Loewe has announced a limited edition 77-inch OLED flatscreen to celebrate its 99th anniversary. Only 99 pieces of the bild s.77 TV will be released, but with Red Dot and iF design award wins already secured, you can be sure it’s not your average gogglebox.

Handcrafted with gold-plated elements fused into the design, the model is designed to signify a marriage between luxury design and technology.

The set hails from the company’s headquarters in Kronach, Franconia, and comes with a signature gold plated badge, signifying its numerical position in the collection. 

Also included in the package is a gold-plated Loewe signature flag, and gold-plated Loewe signature ring!

The set comes with a signature gold plated badge, signifying its numerical position in the collection…

The Loewe bild s.77 OLED TV hangs on the wall
Only 99 samples of the gold-flecked bild s.77 TV will be released

The 4k screen supports Dolby Vision alongside HDR10 and HLG, and features Loewe’s Kinematic technology, a mechanism that ‘lifts’ the display when the TV is activated, revealing a high performance soundbar. 

This sound system features ten forward-facing drivers and has 120 watts of power. It also uses Mimi Defined audio calibration technology, which claims to adjust audio output to best suit individual hearing abilities, analysing and adjusting sound and tone in real time.

The Loewe bild s.77 TV on a stand between to sofas
This anniversary OLED has won Red Dot and iF design awards

As we’ve seen before from Loewe, the set also includes a built-in SSD hard drive recorder, here in a 2TB capacity, which is able to record two channels simultaneously. Connectivity includes four HDMI v2.0 inputs, a digital optical audio output, and two USB ports. The set also offers Bluetooth for late night headphone listening.

The bild s.77 edition is available now from select high-end retailers, including Harrods, priced at £12,999. 

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