German luxury technology brand Loewe is expanding its ambitions beyond consumer electronics with the creation of Loewe Systems, a dedicated business focused on integrated audiovisual solutions for premium markets.
Based in Berlin, the new division will develop bespoke audio and AV systems for automotive manufacturers, luxury residences, superyachts, recreational vehicles and future mobility projects.
The launch positions Loewe Systems as the group’s specialist engineering arm, while Loewe Technology continues to serve the consumer market.
Rather than supplying individual products, the new division will design complete audiovisual ecosystems, encompassing loudspeaker integration, acoustic architecture, DSP calibration, user interfaces, display technologies and projection systems. The aim, it says, is to deliver fully integrated environments tailored to the requirements of each client, whether on land or at sea.
The move builds on more than a century of German engineering heritage and follows Loewe Technology’s acquisition of French loudspeaker specialist Cabasse in April 2026. The addition of Cabasse strengthens the group’s expertise in acoustics, premium loudspeaker design and audiovisual engineering, providing a broader technology platform for the new division.
The new division will develop bespoke audio and AV systems for automotive manufacturers, luxury residences, superyachts, and recreational vehicles…
From living rooms to superyachts
Loewe Systems will be led by Managing Director Alexander Meisen, alongside Director of Acoustics Ajan Hannemann and Director of Automotive Engineering Robert Schletze (pictured).
“Exceptional sound should not be confined to a single environment,” said Alexander Meisen, Managing Director of Loewe Systems GmbH. “Whether at home, on the road, at sea, or in future mobility concepts, our ambition is to create emotionally engaging sound experiences that become a natural part of everyday life. With the support of the Loewe Group and the expertise of our team, we are uniquely positioned to deliver world-class solutions across multiple industries.”
The creation of Loewe Systems also reflects changing demand across the luxury sector, where manufacturers and developers are increasingly seeking complete audiovisual experiences rather than standalone components. By offering turnkey engineering that combines sound, display, control and calibration, Loewe aims to become a technology partner for automotive OEMs, luxury property developers, hospitality groups, yacht builders and premium mobility brands.
“The market increasingly demands holistic solutions rather than standalone products,” said Aslan Khabliev, CEO of Loewe Technology GmbH. “With the creation of Loewe Systems and the addition of Cabasse to our group, we now have the expertise, technology, and engineering capabilities to deliver fully integrated premium environments at the highest level.”
Supporting the company’s international ambitions, global football star Kylian Mbappé has joined Loewe Systems as both a shareholder and global brand ambassador, extending his relationship with the Loewe Group as it seeks to grow its presence in the luxury mobility and premium integration markets.
German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations. The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business. Located…
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The Luxe Review 
German luxury technology brand Loewe is expanding its ambitions beyond consumer electronics with the creation of Loewe Systems, a dedicated business focused on integrated audiovisual solutions for premium markets.
Based in Berlin, the new division will develop bespoke audio and AV systems for automotive manufacturers, luxury residences, superyachts, recreational vehicles and future mobility projects.
The launch positions Loewe Systems as the group’s specialist engineering arm, while Loewe Technology continues to serve the consumer market.
Rather than supplying individual products, the new division will design complete audiovisual ecosystems, encompassing loudspeaker integration, acoustic architecture, DSP calibration, user interfaces, display technologies and projection systems. The aim, it says, is to deliver fully integrated environments tailored to the requirements of each client, whether on land or at sea.
The move builds on more than a century of German engineering heritage and follows Loewe Technology’s acquisition of French loudspeaker specialist Cabasse in April 2026. The addition of Cabasse strengthens the group’s expertise in acoustics, premium loudspeaker design and audiovisual engineering, providing a broader technology platform for the new division.
From living rooms to superyachts
Loewe Systems will be led by Managing Director Alexander Meisen, alongside Director of Acoustics Ajan Hannemann and Director of Automotive Engineering Robert Schletze (pictured).
“Exceptional sound should not be confined to a single environment,” said Alexander Meisen, Managing Director of Loewe Systems GmbH. “Whether at home, on the road, at sea, or in future mobility concepts, our ambition is to create emotionally engaging sound experiences that become a natural part of everyday life. With the support of the Loewe Group and the expertise of our team, we are uniquely positioned to deliver world-class solutions across multiple industries.”
The creation of Loewe Systems also reflects changing demand across the luxury sector, where manufacturers and developers are increasingly seeking complete audiovisual experiences rather than standalone components. By offering turnkey engineering that combines sound, display, control and calibration, Loewe aims to become a technology partner for automotive OEMs, luxury property developers, hospitality groups, yacht builders and premium mobility brands.
“The market increasingly demands holistic solutions rather than standalone products,” said Aslan Khabliev, CEO of Loewe Technology GmbH. “With the creation of Loewe Systems and the addition of Cabasse to our group, we now have the expertise, technology, and engineering capabilities to deliver fully integrated premium environments at the highest level.”
Supporting the company’s international ambitions, global football star Kylian Mbappé has joined Loewe Systems as both a shareholder and global brand ambassador, extending his relationship with the Loewe Group as it seeks to grow its presence in the luxury mobility and premium integration markets.
Loewe opens luxury concept store at Harrods for premium TVs, high-end audio and lifestyle tech
German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations. The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business. Located…
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