Salon Privé London: Luxury car launches, classic cars and fine dining a winning recipe

Ferrari Daytona SP3 and bright yellow Ferrari 296 GTB with Royal Hospital Chelsea in the background

Salon Privé London got off to a spectacular start this week, with record breaking ticket sales and a host of new car launches, previews and unveils.  The three day event parked up at the Royal Hospital Chelsea for the first time, and made itself right at home.

TLR went along on the opening day, and rated it a welcome new companion to Salon Privé’s annual automotive and luxury lifestyle showcase at Blenheim Palace, held in September. The stunning location is the perfect fit for this automotive beauty pageant, and London seemed keen to welcome the upmarket upstart.

The event saw the global debut of the Healey by British specialist Canton, the European debut of the fully electric GV60 from Korean automotive brand Genesis, and the UK debut of the Ferrari Daytona SP3. Here are some of our show highlights…

The three day event parked up at the Royal Hospital Chelsea for the first time, and made itself right at home…

The Canton Healey revealed on the lawn at Salon Prive London
The Canton Healey unveiled

Looking to make a statement? The Canton Healey is a re-engineered iteration of the sporty Austin-Healey 100.  The silhouette may be familiar but the upgrade on this Fifties icon is dramatic, with all new windshield, handleless doors and subtle chassis plumping.

Launched under the banner of world’s most powerful luxury SUV, the Aston Martin DBX707 was a similar attention grabber. Quite something, as it shared stand space with an AstonMartin DBS GT Zagatos, and the Valkyrie hypercar!

The Aston Martin DBX707 is the world’s most powerful SUV

In a display of star power, H.R. Owen Ferrari treated visitors to two UK debuts, the Ferrari Daytona SP3 (no, you can’t buy one) and the Ferrari 296 GTB. The Daytona SP3 is the third in the limited edition Icona series, and was last seen at the 2021 Ferrari Finali Mondiali.

The stunning Ferrari Daytona SP3 viewed side on in the sunshine
The spectacular Ferrari Daytona SP3

Rather different but equally charismatic, the Morgan Motor Company went back to the future with its new three-wheeler, the Super 3. The vehicle has a design that apes the Jet Age, albeit with plenty of modern considerations, including optional panniers for those that want to go touring in one.  

The Morgan three wheeled Super 3 makes its debut at Salon Prive
The Super 3 from Morgan brings back the Jet Age

Range Rover’s new luxury flagship, the Range Rover SV, made its UK event debut. The first vehicle to wear the distinctive ceramic SV roundel, it’s heralded as the pinnacle of design from Land Rover’s in-house Special Vehicle Operations team. Craftsmanship looks to be impeccable.

Also making a UK bow, Alpine unveiled its new A110 range, with uprated performance and more equipment, but still characteristically compact and agile.  

The Alpine A110 on the lawn at Salon Prive London
Pure fun, the Alpine A110

Rise of the luxury EV

EV was a big theme of the show, and the hand built Electric Mustang by Charge Cars was all attitude. Based on the 1967 Fastback model, it uses a new steel bodyshell and composite body panels to minimise weight, boasting 536bhp and a 0-62mph time of just 3.9 seconds.

If the Mustang was all muscle, the Tushek TS900 Apex hybrid hypercar looked every inch the thoroughbred racer. With an all-new patented electric drive system, the manufacturer says it possesses a power-to-weight ratio of one metric horsepower to one kilogram of mass, quite a feat of engineering.

The Tushek TS900 Apex hybrid hypercar basks in the sunshine at Salon Prive
The racy looking Tushek hybrid hypercar

Meanwhile, Genesis unveiled its first dedicated electric platform-based vehicle, the GV60. This thoroughly modern coupé utility crossover arrives with the promise of best-in-class customer service support for owners. We certainly like the cut of its jib.  

The Genesis GV60 in white livery unveiled at Salon Prive
Genesis GV60 takes a fresh look at electric utility vehicles

Also making its UK debut at Salon Privé London was the Prodrive Hunter, the world’s first all-terrain hypercar. Developed from the Bahrain Raid Xtreme competition car, driven by nine-times World Rally Champion Sébastien Loeb on the world’s toughest motorsport event, the Dakar, this four-wheel drive beast uses a 3.5-litre twin-turbo V6 engine that develops more than 600bhp. Exquisitely terrifying might be the best description…

The world's first all-terrain hypercar, the Prodrive Hunter makes its debut at Salon Prive
The fearsome looking Prodrive Hunter

Overtly more classy, and designed, we were told, to attract a younger crowd to the marque, the Rolls-Royce Black Badge Ghost was unveiled in high style. With a drivetrain and chassis re-engineered for performance, the 6.75-litre V12 engine now promises increased power (600PS) and torque (900NM). Fine details include Turchese Leather and Technical Carbon veneer, a bespoke alloy wheel introduced in Black Badge house style with carbon fibre barrel, and an LED backlit grille. It’s not subtle, but it is sensational.

The Rolls-Royce Black Badge Ghost is blue, sits on a white-fenced lawn at Salon Prive
Aimed at a younger (!) clientele, the Rolls-Royce Black Badge Ghost

Introducing Concours de Vente

In what looks to have been a highly popular event addition, Salon Privé London also introduced a Concours de Vente, featuring a plethora of classic cars all available for purchase straight off the lawn.

Buyers had the choice of 50 outstanding automobiles, from over 20 leading specialists. There was so much to choose from!

Vintage Bentley presented the famed Barnato-Hassan Bentley racer, one of the fastest cars to lap the Brooklands’ Outer Circuit, while Joe Macari countered with a 1972 Ferrari 365 GTS/4 Daytona Spyder.  

Fiskens brought a highly-original 1936 Delahaye 135 CS, said to be the only example still with its original Electron gearbox, while Tom Hartley presented a rare 1960 Ferrari 250 GT Pinin Farina Cabriolet – one of only 200 Series II examples to leave the Maranello factory – which has been awarded Ferrari Classiche Certification.

A classic Rolls-Royce on the lawn at Salon Prive
Pick up a classic car at the Concours de Vente

The other specialists attending the Concours de Vente included Barkaways, Classic Motor Hub, DD Classics, DT Vintage, Dylan Miles, Girardo & Co, Graeme Hunt, Hendon Way Motors, Hofmann’s Henley, Howard Wise, Jeremy Cottingham, Richards of England, RM Sotheby’s, RS Williams, Simon Drabble, Simon Furlonger Specialist Cars, The Octane Collection and Will Stone Historic Cars.

Thankfully, Motorcycle fans were not forgotten. Warr’s Harley-Davidson offered us a close look at the Harley Davidson LiveWire electric bike, which can accelerate from 0-60mph in three seconds, and has a range of 146 miles. For traditionalists there was the latest Fat Bob cruiser and (perhaps surprisingly) a couple of Harley Davidson pedal bikes too.

Harley Davidson Livewire (background) meets Fat Bob

MV Agusta London brought two models from its London showroom, both hand-built in its factory on the shores of Lake Varese in northern Italy. The Superveloce S is an uncompromising street racer, while the AMO is its first entry into the world of electric bicycles.

Also revving up were show regulars Thornton, maker of bespoke motorcycles for celebrities, with its Triumph Bonneville Bobber Black, and Indian motorcycle specialist Krazy Horse.

The PAL-V flying car with its rotor blades extended
The flying car becomes a reality

If there’s one thing you can count on from Salon Privé, it’s the chance to see something extraordinary.

PAL-V Liberty offered a chance to get close to what may well be the world’s first commercial flying car, although it’s still awaiting regulatory approval. Bell helicopters watch out!

Also exhibiting were Roger Dubuis, British jeweller Boodles, haute couture label Isabell Kristensen, Jess Collet Milliner, and British perfume house Penhaligon’s.

Adding appropriate colour throughout the day were the Chelsea Pensioners, who clearly appreciated all the hardware on show. 

Chelsea Pensioners enjoying the show on their home turf

Salon Privé is also the place to treat yourself to fine food and bubbles. Louis Pommery and London Essence kept the bonhomie flowing, while a three-course seated luncheon was served in The Sloane Hospitality Pavilion.

Elsewhere JKS Restaurants offered dishes from Michelin-starred Gymkhana, Indian BBQ classics by Brigadiers, and Taiwanese specialists BAO. Reflecting its London local, there were also plates from Fitzrovia’s The George and Chelsea’s The Cadogan Arms.

Tickets for the final day of the show, Saturday 23 April, are available online, including family tickets. Salon Privé London is donating 20 per cent of all entry ticket revenue to the Disasters Emergency Committee (DEC) via Work for Good, as part of its Stand With Ukraine initiative.

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