Hot rods and hypercars: Fast and fabulous Salon Privé 2021 goes back to the future

There were no shortage of dazzling debuts and timeless classics at Salon Privé Week 2021. Britain’s favourite supercar show was back on glorious form for 2021. Team TLR were there for Ladies’ Day, and enjoyed a feast of fascinators and fabulous machinery. 

EVs were definitely in vogue this year, and highlights were numerous.

Eagerly anticipated, Automobilia Pininfarina offered a rare opportunity to get close and personal with the Battista Anniversario.  Limited to just five cars, the 1873bhp all-electric hypercar is hailed as the most powerful road-legal car ever to come out of Italy. Don’t write that cheque yet though, all models have been sold.   

Battista Anniversario hypercar at Salon prive 2021, doors open
If you haven’t bagged your Battista Anniversario yet you might be too late…
Battista Anniversario interior at Salon Prive 2021
Inside the Battista cockpit

Another all-electric hypercar making its UK debut at the show was the Automobili Estrema Fulminea.  This minimalist sportster uses graphene in its body panels, to keep its weight down to just 555kg, and boasts an innovative hybrid battery pack.

Nearby Everrati, showed its new Porsche Gulf Signature Edition, based upon a fully restored Porsche 911. Sending 500bhp to the rear wheels, this electric iteration has more than double the power output of an original 1990’s Porsche 964, taking the car to 62mph in less than four seconds. Enlightened by carbon fibre body elements, it boasts a driving range of more than 180 miles.  

Classic car on the concourse at Salon Prive
Britain’s favourite car show will get a second edition in 2022
Jallopy and chopper at Salon Prive
Jalopies and choppers at Salon Privé

The TLR notebook (or as we like to call it, our wants list) was full of firsts: Italian design house Touring Superleggera presented the Arese RH95, global debut. Its nomenclature reflects 95 years of Touring design. 

Hailing from Barcelona, the fully electric Hispano-Suiza Carmen marks a return to car production for the venerable brand. 

Limited to 300 units worldwide, Alpine attracted admiring glances with its A110 Legende GT 2021. The French sportster weighs less than 1100kg, and boasts 292bhp.  

McLaren Automotive unveiled a trio of supercars at the show: the high-performance hybrid McLaren Artura (the windscreen variant of the open-top Elva) 765LT Spider and the McLaren GT.

The McLaren Artua makes its debut at Salon Prive, doors aloft
Sister to the Elva, McLaren’s Artura makes its debut
Broiwnsville hot rod being rolled into place
The Brownsville Ford coupe let off the leash

Of course, the wow wasn’t exclusively the preserve of the new. Bringing smiles to a lot of faces was a 1932 Ford 3-Window Coupe, winner of the Rolling Bones Hot Rods category. As it was wheeled past us, it growled like a pack of angry dogs.

A show stopping 1938 Mercedes-Benz 540 K Cabriolet A Sindelfingen (one of the last Sport Cabriolets built) won the Salon Privé Concours d’Elégance 2021 Best of Show. 

This particular Pre-War Tourer was originally delivered to Tauentzien-Verlag, a Berlin advertising agency. It features a unique specification that combines the two-seater Cabriolet A coachwork with a longer-wheelbase chassis.

Classic cars on the lawns of Blenheim Palace
This year saw the addition of a Classic & Supercar finale day

Bringing a splash of crimson to the green, was the Red Collection, a 12-strong display comprising Ferrari 250 GTO, 1932 Alfa Romeo 8C 2300 Monza Spider Zagato, Maserati 250S (which saw not only Juan Manuel Fangio behind the wheel, but Stirling Moss), a Ferrari F40, Ferrari 166 MM and Ferrari 275 GTB Competizione Clienti, Mercedes-Benz 300SL ‘Gullwing’, and two Paganis in the shape of a Huayra Roadster and a Zonda F Clubsport, Filipinetti Porsche 904 Carrera GTS, Amilcar C6, and a McLaren F1.

The show was also a good place to be if you are a Jaguar fan, with an entire class dedicated to the legendary British sports car, part of on-going celebrations for the 60th anniversary of the E-type.

Time Pavilion at Soln prive
Taking time out with the world’s most luxurious timepieces

Of course, what sets Salon Privé apart is its wider luxury remit. New this year was the Time pavilion, a showcase for some of the world’s finest watchmakers, including Roger Dubuis, Piaget, Montblanc and Vacheron Constantin.

Naturally there were automotive associations to be found.  IWC Schaffhausen, and Official Engineering Partner of the Mercedes-AMG Petronas Formula One, has issued several dedicated to brand ambassador Sir Lewis Hamilton.

From four wheels to two, top motorcycle honours went to a Moto Guzzi, in the Competition Class, with a 1951 Moto Guzzi Bicilindrica 500cc V Twin.  

Winning the Exceptional Motorcycles class was a 1975 MV Agusta 750 Sport. The winning example one of the last three to come out of the Italian factory.

Elsewhere, visitors had their first chance to see Bimota’s Tesi H2. Built around a Kawasaki Ninja H2 powerplan, with carbon fibre bodywork, it boasts 242hp.

The world’s fastest Bobber
Thornton Hundred team at Salon prive
“Celebrity buyers love our process” says Jody Millhouse

Making their debut at the show were Triumph specialists Thornton Hundred Motorcycles, who presented the ‘World’s Fastest Bobber,’ a stunning 202bhp project, and a 2021 Triumph Bonneville Bobber Black, both were a Salon Privé debut.

Owner Jody Millhouse told The Luxe Review that buyers appreciated the control they offered. “One of our clients, a fitness celebrity, is back for his fourth bike. He really enjoys the process.”  

Exhibitor Crazy Horse presented a superb selection of customised Indian Motorcycles, including the KH Street Hooligan; may look like a flat-track racer but it’s also a fully functional street machine.

The team at Momento Group
Call The Memento Group for automotive memorabilia

Also making their Salon Privé debut were The Memento Group, a specialist F1 auction house here offering the curious a unique chance to get close to some classic F1 hardware. “Normally we would be attending all the races on the Formula 1 calendar,” commercial director Philip Danglidis told us, “but that’s rather disrupted this year..”

For those with a predilection for fast corners, the team from Classic Race Simulators offered an opportunity to experience the thrill of the world’s greatest racks…without leaving the lawns of Blenheim.

“All our fabrication is completely bespoke and offer an authentic racing experience,” explained owner Jim Hill. Taking a trip through the gravel traps has never looked so much fun.

Driver in a race car cockpit racing simulator
High grade racing from Classic Race Simulators
Sculptor Tom Hill at Salon prive in front of a big metal horse
Sculptor Tom Hill goes big at Salon Privé

For sculptor Tom Hill, Salon Privé offered an opportunity to showcase his spectacular glinting metal sculptures before a new and appreciative audience. “I’ve brought my stags and stallions to the show,” he told The Luxe Review, “as they seemed the most appropriate.” 

Standing several metres tall outside his stand was a huge rearing steed. You could see it shining in the sun from every corner of the show, a spectacular addition to any upmarket driveway turnaround, we would imagine.

Node Audio speakers
Node Audio shows proto Hylixa Signature speakers

Node Audio returned to Blenheim to preview its latest high-end loudspeaker, the Hylixa Signature. This new £30,000 speaker flagship was at the show in pre-production form. The new model boasts a raft of refinements and is available in ‘endless’ cabinet paint options.

Show organisers had one final surprise up their sleeve for 2021, announcing a brand-new springtime London Salon Privé event during the event. The all-new Chelsea Edition will debut April 21-23 at the Royal Hospital Chelsea, home of the RHS Chelsea Flower Show. Salon Privé retains its traditional September date at Blenheim Palace. We can’t wait…

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About Steve May

Creator of Home Cinema Choice magazine, and editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Yahoo UK, Home Cinema Choice, Games Radar, Ideal Home, Louder Sounds, Channel News and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter and Instagram as @SteveMay_UK

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