Walking into the Montblanc area at the Salon International de la Haute Horlogerie is like stepping outdoors, taking a stroll through luscious greenery and breathtaking mountain vistas. Against this backdrop, Montblanc introduced its latest watchmaking collections including TimeWalker, Star Legacy, Heritage and the new 1858 timepieces inspired by the legendary military-style Minerva watches from the 1920s and 1930s, complete with retro ‘onion’ crowns and stepped lugs.
Stepping into the lobby, celebrity guest were transported into the universe of the Montblanc 1858 product line, greeted by a breathtaking mountain face reflected in a lake below. Pairing khaki green and bronze, the new timepieces were on display in wood and glass cases – the Montblanc 1858 Automatic, Montblanc 1858 Automatic Chronograph and Montblanc 1858 Geosphere.
“It is great to come back to SIHH, showcasing the brand’s evolution in the watchmaking sector” says Nicolas Baretzki, Montblanc CEO. “Exploring this environment is an opportunity for our visitors to experience the spirit of exploration that inspired 1858, a line built for explorers and anyone who dares to venture out into nature to find new perspectives.”
Attendees were presented with a timeline of the major milestones in the history of Minerva, founded by Charles-Ivan Robert in 1858 as a manufacturer of pocket watches. In addition to charting the evolution of classical watchmaking, the timeline illustrated key milestones in the spirit of mountain exploration as well as the spirit of racing, and the role Minerva played in both.