Apple Watch Series 7 offers larger, more durable display, previews new collabs with Nike and Hermès

Nike and Hermes Apple Watch 7 displays

Apple has unveiled the Apple Watch Series 7, featuring a larger, more durable display, and previewed its latest collaborations with sports brand Nike and French luxury goods outfit Hermès (pictured above).

So is it time to upgrade your current Apple Watch or buy your first? Here’s what you need to know…

Sporting a reengineered Always-On Retina display, the Apple Watch Series 7 has a significantly bigger screen area with thinner borders, compared to previous models.

The display has nearly 20 percent more screen area and thin 1.7 mm borders. While the screen area is larger, the actual dimensions of the watch have barely changed from its predecessor.

The Apple Watch Series 7 is available in 41mm and 45mm sizes. While the wrist is down, the Always-On Retina display is said to be 70 percent brighter indoors than an Apple Watch Series 6, making it easier to see the watch face without having to lift the wrist or wake the display.

A trio of Apple Watch 7s
Apple Watch 7: rounder, brighter bigger

The user interface has also been optimised for this larger display, offering greater readability and ease of use, along with two unique watch faces, Contour and Modular Duo, designed specifically for the new device. 

There are two additional larger font sizes, and a new QWERTY keyboard that can be tapped or swiped with QuickPath. On-device machine learning anticipates the next word based on the context, making text entry easier and faster. 

Battery life remains unchanged, at 18-hours, but charging is said to be 33 percent faster.

The maker says the Series 7 has a stronger, more crack-resistant front crystal. The front crystal is over 50 percent thicker than that of Apple Watch Series 6, making it more crack-resistant. 

It’s also the first Apple Watch to have an IP6X certification for resistance to dust, and maintains a WR50 water resistance rating.

Apple hopes fashionistas will be entranced by five new aluminium case finishes, including Midnight, Starlight, Green, and a new Blue and (PRODUCT)RED, along with a range of new band colours and styles.  

Naturally, the Series 7 is backward compatible with previously released Apple Watch bands.  

Apple says the Series 7 has a stronger, more crack-resistant front crystal, over 50 percent thicker than that of Apple Watch Series 6…

An Apple Watch 7 user out and in the wilderness
The Apple Watch Series 7 gets rugged

Coming later this year are new Apple Watch collaborations with Nike and Hermès, featuring fresh bands and watch faces. The refreshed Nike Sport Loop comes in three colours, and features the Nike Swoosh and logo text incorporated into the weave of the band. The new Nike Bounce watch face dynamically animates with the tap of the screen, scroll of the Digital Crown, or move of the wrist. 

Apple Watch Hermès introduces two new styles, in addition to colour updates across the Classic, Attelage, and Jumping styles. Circuit H is a bold graphic representation of a signature anchor chain design, printed in Swift leather with a complementary watch face, while the Gourmette Double Tour pays homage to 1930s Hermès collars, with links weaving together in supple Fauve Barénia leather. This band wraps twice around the wrist, representing the recurring chain motif.

 All Apple Watch Series 7 models will be available later this autumn. 

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About Steve May

Creator of Home Cinema Choice magazine, and editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Yahoo UK, Home Cinema Choice, Games Radar, Ideal Home, Louder Sounds, Channel News and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter and Instagram as @SteveMay_UK

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