Apple has unveiled the Apple Watch Series 7, featuring a larger, more durable display, and previewed its latest collaborations with sports brand Nike and French luxury goods outfit Hermès (pictured above).
So is it time to upgrade your current Apple Watch or buy your first? Here’s what you need to know…
Sporting a reengineered Always-On Retina display, the Apple Watch Series 7 has a significantly bigger screen area with thinner borders, compared to previous models.
The display has nearly 20 percent more screen area and thin 1.7 mm borders. While the screen area is larger, the actual dimensions of the watch have barely changed from its predecessor.
The Apple Watch Series 7 is available in 41mm and 45mm sizes. While the wrist is down, the Always-On Retina display is said to be 70 percent brighter indoors than an Apple Watch Series 6, making it easier to see the watch face without having to lift the wrist or wake the display.
Apple Watch 7: rounder, brighter bigger
The user interface has also been optimised for this larger display, offering greater readability and ease of use, along with two unique watch faces, Contour and Modular Duo, designed specifically for the new device.
There are two additional larger font sizes, and a new QWERTY keyboard that can be tapped or swiped with QuickPath. On-device machine learning anticipates the next word based on the context, making text entry easier and faster.
Battery life remains unchanged, at 18-hours, but charging is said to be 33 percent faster.
The maker says the Series 7 has a stronger, more crack-resistant front crystal. The front crystal is over 50 percent thicker than that of Apple Watch Series 6, making it more crack-resistant.
It’s also the first Apple Watch to have an IP6X certification for resistance to dust, and maintains a WR50 water resistance rating.
Apple hopes fashionistas will be entranced by five new aluminium case finishes, including Midnight, Starlight, Green, and a new Blue and (PRODUCT)RED, along with a range of new band colours and styles.
Naturally, the Series 7 is backward compatible with previously released Apple Watch bands.
Apple says the Series 7 has a stronger, more crack-resistant front crystal, over 50 percent thicker than that of Apple Watch Series 6…
The Apple Watch Series 7 gets rugged
Coming later this year are new Apple Watch collaborations with Nike and Hermès, featuring fresh bands and watch faces. The refreshed Nike Sport Loop comes in three colours, and features the Nike Swoosh and logo text incorporated into the weave of the band. The new Nike Bounce watch face dynamically animates with the tap of the screen, scroll of the Digital Crown, or move of the wrist.
Apple Watch Hermès introduces two new styles, in addition to colour updates across the Classic, Attelage, and Jumping styles. Circuit H is a bold graphic representation of a signature anchor chain design, printed in Swift leather with a complementary watch face, while the Gourmette Double Tour pays homage to 1930s Hermès collars, with links weaving together in supple Fauve Barénia leather. This band wraps twice around the wrist, representing the recurring chain motif.
All Apple Watch Series 7 models will be available later this autumn.
Keep your eye out for a new campaign from Timex Group to promote Adidas Originals lifestyle watches, as the brand adds some cool editions to the range. The colourful watch collection combines street style, with retro-inflected and sustainable technology. The global campaign is dubbed Time for me. New additions to the collection include the £69Continue Reading
It’s a SodaStream, but not as we know it. Everyone’s favourite sparkling water maker has had a style upgrade, in the shape of the SodaStream Art, a designer iteration of the familiar fizz machine. The Art sports a chic new Scandi-inspired look, with stainless steel trim and a novel new carbonation lever. Sparkling water fansContinue Reading
High-value British watch brand, Marloe, has caught our eye with its elegant new Pacific collection. Channelling fifties design, the timepieces take inspiration from the dawn of the Jet Age, and the de Havilland Comet in particular, the first commercial jet airliner to cross the Pacific. Swiss made but British designed, the watch collection comprises fourContinue Reading
Apple has unveiled the Apple Watch Series 7, featuring a larger, more durable display, and previewed its latest collaborations with sports brand Nike and French luxury goods outfit Hermès (pictured above).
So is it time to upgrade your current Apple Watch or buy your first? Here’s what you need to know…
Sporting a reengineered Always-On Retina display, the Apple Watch Series 7 has a significantly bigger screen area with thinner borders, compared to previous models.
The display has nearly 20 percent more screen area and thin 1.7 mm borders. While the screen area is larger, the actual dimensions of the watch have barely changed from its predecessor.
The Apple Watch Series 7 is available in 41mm and 45mm sizes. While the wrist is down, the Always-On Retina display is said to be 70 percent brighter indoors than an Apple Watch Series 6, making it easier to see the watch face without having to lift the wrist or wake the display.
The user interface has also been optimised for this larger display, offering greater readability and ease of use, along with two unique watch faces, Contour and Modular Duo, designed specifically for the new device.
There are two additional larger font sizes, and a new QWERTY keyboard that can be tapped or swiped with QuickPath. On-device machine learning anticipates the next word based on the context, making text entry easier and faster.
Battery life remains unchanged, at 18-hours, but charging is said to be 33 percent faster.
The maker says the Series 7 has a stronger, more crack-resistant front crystal. The front crystal is over 50 percent thicker than that of Apple Watch Series 6, making it more crack-resistant.
It’s also the first Apple Watch to have an IP6X certification for resistance to dust, and maintains a WR50 water resistance rating.
Apple hopes fashionistas will be entranced by five new aluminium case finishes, including Midnight, Starlight, Green, and a new Blue and (PRODUCT)RED, along with a range of new band colours and styles.
Naturally, the Series 7 is backward compatible with previously released Apple Watch bands.
Coming later this year are new Apple Watch collaborations with Nike and Hermès, featuring fresh bands and watch faces. The refreshed Nike Sport Loop comes in three colours, and features the Nike Swoosh and logo text incorporated into the weave of the band. The new Nike Bounce watch face dynamically animates with the tap of the screen, scroll of the Digital Crown, or move of the wrist.
Apple Watch Hermès introduces two new styles, in addition to colour updates across the Classic, Attelage, and Jumping styles. Circuit H is a bold graphic representation of a signature anchor chain design, printed in Swift leather with a complementary watch face, while the Gourmette Double Tour pays homage to 1930s Hermès collars, with links weaving together in supple Fauve Barénia leather. This band wraps twice around the wrist, representing the recurring chain motif.
All Apple Watch Series 7 models will be available later this autumn.
Timex Group adds to Adidas Originals lifestyle watch collection, unveils global campaign
Keep your eye out for a new campaign from Timex Group to promote Adidas Originals lifestyle watches, as the brand adds some cool editions to the range. The colourful watch collection combines street style, with retro-inflected and sustainable technology. The global campaign is dubbed Time for me. New additions to the collection include the £69Continue Reading
SodaStream gives sparkling water maker a style upgrade with chic new Art machine
It’s a SodaStream, but not as we know it. Everyone’s favourite sparkling water maker has had a style upgrade, in the shape of the SodaStream Art, a designer iteration of the familiar fizz machine. The Art sports a chic new Scandi-inspired look, with stainless steel trim and a novel new carbonation lever. Sparkling water fansContinue Reading
Flight club: Marloe harks back to Jet Age travel with elegant Pacific watch collection
High-value British watch brand, Marloe, has caught our eye with its elegant new Pacific collection. Channelling fifties design, the timepieces take inspiration from the dawn of the Jet Age, and the de Havilland Comet in particular, the first commercial jet airliner to cross the Pacific. Swiss made but British designed, the watch collection comprises fourContinue Reading
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