Style

Cult 80s goth label PURE SEX returns to London with a week-long Shoreditch pop-up

London’s goth history is crawling back out of the crypt – and it has brought some excellent clothes with it.

Cult British label PURE SEX has officially relaunched after more than three decades, beginning its new era with an exclusive collaboration celebrating The Batcave: the seminal Soho club widely credited with helping to shape Britain’s goth scene.

The collaboration was unveiled at ARO Archive in Shoreditch, kicking off a week long exclusive pop-up featuring the new capsule collection alongside rare garments, photography and ephemera from The Batcave archive.

Founded by Dave Darcy in the mid-1980s after his departure from BOY London, PURE SEX drew heavily upon London’s post-punk and DIY cultures. Its Kensington Market boutique became known for vinyl dresses, studded harnesses and serious attitude.

The Batcave, meanwhile, opened in 1982 as a weekly club night for founders Jon Klein and Ollie Wisdom’s band Specimen. Its famous dancefloor would go on to attract figures including Nick Cave, Robert Smith and members of Bauhaus, becoming a meeting place for the capital’s emerging alternative scene before “goth” had settled into a clearly defined identity.

Four decades later, the aesthetic has lost none of its bite, with a fresh flock of young Londoners discovering darkwave music, archival clubwear and kohl-lined eyes afresh. 

Arriving during Punk 50, the Shoreditch exhibition marks the opening chapter in a broader cultural and archival programme planned around PURE SEX – watch this space, and don’t forget your eyeliner.

PURE SEX × The Batcave is at ARO Archive, 1–3 French Place, Shoreditch, London E1 6JB, for one week following its July18 launch.

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