Juicy Couture’s iconic pink and zebra look has found a new home: on a Toyota Aygo X.
The one-off Juicy Edition is a full-on Y2K makeover of Toyota’s compact crossover: a small, city-friendly car with a raised stance and extra space compared with the original Aygo. The model builds on the Aygo’s reputation as an easy-going urban runaround, adding more power and hybrid technology.
This version, however, is unlikely to blend into the traffic.
This limited edition version of Toyota’s famed city runaround. the Toyota Aygo X, is unlikely to blend into traffic / Credit: Toyota
It’s wrapped from bonnet to boot in pink zebra print, with pink-vinyl alloy wheels and a diamante Juicy Couture logo on the tailgate. Inside, plush pink leather seats feature the Juicy logo in silver metallic stitching, while zebra-print details bring the pattern into the cabin, including on the air vents and gear shift.
The collaboration joins two names strongly associated with the noughties. The original Aygo arrived early in the millennium and became one of the UK’s most popular small cars, thanks to its street-smart styling, nippy handling and fun-focused character. Juicy Couture, meanwhile, made its velour tracksuits a defining look of the era.
Toyota says the Aygo X has “always been about bringing personality, bold styling and big-energy driving to city streets”. Emma Johnson, Toyota GB’s Director of Brand and Customer Engagement, added: “Teaming up with Juicy Couture has been a fun way to tap directly into Y2K nostalgia and connect with a generation of drivers who want their car to be a very visible expression of their personal style.”
Even better, if this Juicy Edition looks like a bit of you, it could be yours: One lucky fan could make the limited edition car their own, as the car is the prize in a quiz about memorable moments from the early 2000s. The competition is live now, here.
Still, there’s a smaller prize for fans who don’t fancy their chances behind the quiz buzzer. Toyota will give away limited edition Juicy Couture x Aygo X fluffy pink mirror dice at shopping-centre events across the UK in the coming weeks, while stocks last.
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Juicy Couture’s iconic pink and zebra look has found a new home: on a Toyota Aygo X.
The one-off Juicy Edition is a full-on Y2K makeover of Toyota’s compact crossover: a small, city-friendly car with a raised stance and extra space compared with the original Aygo. The model builds on the Aygo’s reputation as an easy-going urban runaround, adding more power and hybrid technology.
This version, however, is unlikely to blend into the traffic.
It’s wrapped from bonnet to boot in pink zebra print, with pink-vinyl alloy wheels and a diamante Juicy Couture logo on the tailgate. Inside, plush pink leather seats feature the Juicy logo in silver metallic stitching, while zebra-print details bring the pattern into the cabin, including on the air vents and gear shift.
The collaboration joins two names strongly associated with the noughties. The original Aygo arrived early in the millennium and became one of the UK’s most popular small cars, thanks to its street-smart styling, nippy handling and fun-focused character. Juicy Couture, meanwhile, made its velour tracksuits a defining look of the era.
Toyota says the Aygo X has “always been about bringing personality, bold styling and big-energy driving to city streets”. Emma Johnson, Toyota GB’s Director of Brand and Customer Engagement, added: “Teaming up with Juicy Couture has been a fun way to tap directly into Y2K nostalgia and connect with a generation of drivers who want their car to be a very visible expression of their personal style.”
Even better, if this Juicy Edition looks like a bit of you, it could be yours: One lucky fan could make the limited edition car their own, as the car is the prize in a quiz about memorable moments from the early 2000s. The competition is live now, here.
Still, there’s a smaller prize for fans who don’t fancy their chances behind the quiz buzzer. Toyota will give away limited edition Juicy Couture x Aygo X fluffy pink mirror dice at shopping-centre events across the UK in the coming weeks, while stocks last.
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