Travel

Pharrell Williams and David Grutman’s Goodtime Hotel in Miami Beach is our new happy place

Pharrell Williams and David Grutman pose by the pool at the Goodtime Hotel

The Goodtime Hotel, a collaboration between Pharrell Williams and entrepreneur David Grutman, has opened on South Beach, Florida.

Located on Miami Beach’s Washington Avenue and 6th Street, the 266-room property promises guests ‘an escapist, transportive atmosphere’ and features a reimagined art deco aesthetic.

The hotel has been designed by Ken Fulk, with building architecture by Morris Adjmi. Landscaping is by Raymond Jungles.

“We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special,” says Pharrell. “It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a natural good time, for all who come through.”

“We want The Goodtime Hotel to impart a feeling of both revitalization and that rare exciting thrill when you discover something new…”

Spectacular aerial view of the Goodtime Hotel Miami and its grounds
The Goodtime Hotel features a reimagined Art Deco aesthetic – photo credit: Alice Gao

The Goodtime Hotel stands in a central, historic section of South Beach, along the town’s Washington Avenue.

Guest rooms range from majority individual Queen bed accommodations to a handful of Suites. Many rooms hold direct views west to Biscayne Bay or east to the Atlantic ocean, perfect for Instagram sunrise or sunsets. 

Every guest rooms features custom bedding, bespoke drapes (including a blackout option, in the event you need a few more hours to recharge), leopard-print benches, Ortigia bath amenities, and a signature pink rotary dial phone. In the guest corridors, the carpet features mock wet footprints. 

Grutman’s Strawberry Moon restaurant and 30,000 square foot pool club, serve classic and casual Mediterranean fare and a full array of specialty cocktails for lunch and dinner, inside or poolside. 

Fulk’s design concept channels mid-century Caribbean and Central American resort towns (think Havana and Acapulco back in the day), with broad stripe pastel tiling, vintage scalloped bar seating and pinstriped awnings.

Wander its 45,000 square feet and you’ll discover retail outlets, cutting-edge gym, and social hotspot, the Library, a peach-hued and natural oak-clad room meant for anything from coffee to cocktails to casual business meet-and-greets. 

“My first hotel needed to break the mould,” says David Grutman. “I wanted to provide the 360-degree Groot Hospitality experience that our other venues are known for, but I also wanted to add more. This is about providing a getaway within a town that’s already known as a vacation spot. When you arrive at the hotel, and walk through our doors, it becomes a full on experience. When you’re at the Goodtime, we want you to feel like your worries and anxieties have been left outside. I am proud to have worked closely with Pharrell, Michael, Eric and Ken Fulk on bringing this hotel to life.”

To book a stay at The Goodtime Hotel, click here.  

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