Technology

Philips claims performance high ground with first OLED-EX TV, improves gaming and movie features

Philips OLED807 with Ambilight in a living room

Philips is promising a leap forward in TV picture quality and screen design with its 2022 OLED807 television. To be made available in 48-, 55-, 65- and 77- screen sizes, the set will be one of the first to utilise all new OLED-EX panel technology, which gives a brighter picture and permits a slimmer bezel design.

OLED-EX replaces hydrogen-based compounds within its construction with more efficient and stable deuterium, said to offer an increase in light output of 30 per cent over a standard OLED panel.

The new hero screen will also herald the first big change to the brand’s interiors-friendly Ambilight lounge lighting technology, for more precise colour casting.

Behind the glass, a new 6th Gen P5 AI processing heralds Ambience Intelligence, which utilises the TV’s light sensor to adjust and compensate for changing ambient lighting conditions in your viewing room, continually adjust brightness, gamma and colour in real time.

Ambiance Intelligence works its magic with any source, including Dolby Vision and HDR10+, as well as regular SDR programmes.

The new flagship screen will also herald the first big change to the brand’s Ambilight lounge lighting technology…

All new design for Philips OLED807
The OLED807 ushers in a new cosmetic design

In addition to universal HDR support – Dolby Vision, HLG, HDR10 and HDR10+ and HDR10+ adaptive – the Philips is adding IMAX Enhanced certification.

Currently available on Marvel movies carried by Disney+, IMAX Enhanced versions of movies use IMAX Digital Media Remastering technology (DMR) to reproduce the sharpest 4K images; now DMR and Philips 6th Gen P5 AI will work together to polish up image quality further.

Philips is also ramping up its AI Auto Film Mode choice, from two modes to seven. The brand has also renamed its Vivid picture preset to Crystal Clear, tweaking the balance between sharpness, colour and contrast, we’re told.

As for that new design, the OLED807 has a new razor thin, zero bezel, with an outside metal frame.

Most versions of the OLED807 feature a narrow metal silver chrome arch T-bar swivel stand, although the 77-inch model which adopts metal, dark chrome round rods as feet.

The remote control has backlit keys for easy operation in low light, and is finished in leather from Scottish leather specialists Muirhead.

For next-gen gamers, a new on-screen Game bar will give quick access to picture and sound game settings via a dedicated menu.  There’s plenty to adjust. With HDMI 2.1 capability on two inputs, there’s VRR support for 4K from 40Hz to120Hz at a full bandwidth of 48Gbps, FreeSync Premium and G-SYNC compatibility, plus Auto Game and Auto-Low-Latency modes. We’re even getting gaming presets for different game genres.

Other niceties include an upgraded 70W 2.1 audio system, and Android 11 smart TV platform, with both Google Assistant and Works with Alexa.

The Philips OLED807 will be released later this year.

Wonderwall: LG unveils 97-inch super-sized G2 OLED TV at IFA Berlin tech show

LG will unveil the world’s largest OLED TV at the IFA tech show this week, the 97-inch G2. The LG OLED evo Gallery Edition 97G2 will be available globally this autumn, price yet to be announced. Hopefully, it’ll be a little more affordable than the brand’s Rollable OLED model, which is hand-built at £100,000 a…

About Steve May

Creator of Home Cinema Choice magazine, and editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Yahoo UK, Home Cinema Choice, Games Radar, Ideal Home, Louder Sounds, Channel News and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter and Instagram as @SteveMay_UK

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