The remarkable LG Signature OLED R, the world’s first rollable 4k television, is now available to pre-order in the UK.
A sensation when first publicly demonstrated at CES 2019, the OLED R represents a dramatic evolution of the traditional TV form factor. Taking advantage of the flexible nature of OLED, the 65-inch panel rises majestically from its cabinet at the touch of a button, gracefully unfurling until fully extended. When switched off, the panel rolls back, out of sight. Now you see it, now you don’t…
Said cabinet, a handsome piece of furniture in its own right, also serves as a 100w 4.2 Dolby Atmos sound system. The speaker array is hidden behind Kvadrat cloth.
“It’s a real work of art,” enthused Peter Booth, LG Commercial Director, at this week’s launch event. “It really is extraordinary technology. When you get closer you really start to appreciate that. You’ll see a beautiful picture, you’ll hear incredible sound – it’s world leading innovation from our stable of LG Signature products.”
“It’s a real work of art. It really is extraordinary technology. When you get closer you really start to appreciate that…”
LG’s Peter Booth enthuses at the launch of the OLED R TV
Viewers of the OLED R have three different viewing options: Full View, Line View and Zero View. Full View is for standard TV viewing, the set looks much like any other super-thin 65-inch OLED panel. Line view shows only the top edge of the panel, and is used for music playback, as well as relaying clock and weather news. The Zero view mode has the screen fully retracted. In this configuration, the 65R9 functions as a high-end sound system.
Of course, the OLED R also comes with all the standard features seen across the rest of the LG OLED range, including the webOS smart platform, Amazon Alexa and Google Assistant support. It’s also compatible with Apple AirPlay 2 and HomeKit.
Members of the Royal Philharmonic Orchestra play in a new age of TV
The LG Signature OLED R was officially launched at a swish soiree at Cromwell Place in London, with members of the Royal Philharmonic Orchestra providing a musical backdrop for the evening.
Booth said that the prestigious venue was fitting for the launch. “Our partnership with Cromwell Place is very meaningful and important to us, it makes a statement about technology and design.”
Where the magic happens…
The roll-out for the rollable screen may have been all champagne, canapes and cocktails , but on the night the LG topper wanted to toast the team behind the tech. “Let’s raise a glass to our Research & Development facility in Seoul. We have well over 25,000 R&D engineers for the group, who bring products like this to life.”
Every OLED R is made to order in Korea. We were told the lead time if you want to get one in for Christmas, is six weeks. There’s a choice of three different colour ways, and there’s also the option for bespoke engraving.
The LG Signature OLED R sells for a reassuringly expensive £99,999.
Since making its public bow earlier this year at the High-End Vienna audio show, there’s been quite a buzz about the Luna Series from Abbingdon Music Research. Built with the same ambition as supercars and haute horology, this luxury audio system sets a new high-end benchmark for British Audio. Seven years in development, the trio…
German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations. The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business. Located…
The Dalmore has returned to its dunnage warehouses for a limited 14 Year Old single malt whisky finished in Semisecco Marsala casks. It’s the latest expression in the Distillery Select Series, a collection of limited-edition whiskies drawn from small parcels of stock at the distillery. First launched in 2024, each release in the Series is…
The Luxe Review 
The remarkable LG Signature OLED R, the world’s first rollable 4k television, is now available to pre-order in the UK.
A sensation when first publicly demonstrated at CES 2019, the OLED R represents a dramatic evolution of the traditional TV form factor. Taking advantage of the flexible nature of OLED, the 65-inch panel rises majestically from its cabinet at the touch of a button, gracefully unfurling until fully extended. When switched off, the panel rolls back, out of sight. Now you see it, now you don’t…
Said cabinet, a handsome piece of furniture in its own right, also serves as a 100w 4.2 Dolby Atmos sound system. The speaker array is hidden behind Kvadrat cloth.
“It’s a real work of art,” enthused Peter Booth, LG Commercial Director, at this week’s launch event. “It really is extraordinary technology. When you get closer you really start to appreciate that. You’ll see a beautiful picture, you’ll hear incredible sound – it’s world leading innovation from our stable of LG Signature products.”
Viewers of the OLED R have three different viewing options: Full View, Line View and Zero View. Full View is for standard TV viewing, the set looks much like any other super-thin 65-inch OLED panel. Line view shows only the top edge of the panel, and is used for music playback, as well as relaying clock and weather news. The Zero view mode has the screen fully retracted. In this configuration, the 65R9 functions as a high-end sound system.
Of course, the OLED R also comes with all the standard features seen across the rest of the LG OLED range, including the webOS smart platform, Amazon Alexa and Google Assistant support. It’s also compatible with Apple AirPlay 2 and HomeKit.
The LG Signature OLED R was officially launched at a swish soiree at Cromwell Place in London, with members of the Royal Philharmonic Orchestra providing a musical backdrop for the evening.
Booth said that the prestigious venue was fitting for the launch. “Our partnership with Cromwell Place is very meaningful and important to us, it makes a statement about technology and design.”
The roll-out for the rollable screen may have been all champagne, canapes and cocktails , but on the night the LG topper wanted to toast the team behind the tech. “Let’s raise a glass to our Research & Development facility in Seoul. We have well over 25,000 R&D engineers for the group, who bring products like this to life.”
Every OLED R is made to order in Korea. We were told the lead time if you want to get one in for Christmas, is six weeks. There’s a choice of three different colour ways, and there’s also the option for bespoke engraving.
The LG Signature OLED R sells for a reassuringly expensive £99,999.
AMR Luna Series review: Luxury audio system pursues perfect sound with uncompromising vision
Since making its public bow earlier this year at the High-End Vienna audio show, there’s been quite a buzz about the Luna Series from Abbingdon Music Research. Built with the same ambition as supercars and haute horology, this luxury audio system sets a new high-end benchmark for British Audio. Seven years in development, the trio…
Loewe opens luxury concept store at Harrods for premium TVs, high-end audio and lifestyle tech
German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations. The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business. Located…
The Dalmore Distillery Select series returns with a 14 Year Old Marsala-finished single malt whisky
The Dalmore has returned to its dunnage warehouses for a limited 14 Year Old single malt whisky finished in Semisecco Marsala casks. It’s the latest expression in the Distillery Select Series, a collection of limited-edition whiskies drawn from small parcels of stock at the distillery. First launched in 2024, each release in the Series is…
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