LG’s extraordinary rollable OLED TV is coming to the UK as part of the brand’s no-compromise SIGNATURE product line.
The LG SIGNATURE OLED R is a 65-inch flexible OLED display that arises from a compact cabinet, unrolling to reveal a full-sized OLED screen.
OLED panels are intrinsically flexible, and we’ve seen various concept screens that exploit this, as well as LG’s own ‘wallpaper’ OLED W model, but the OLED R is the first display to truly exploit this characteristic.
Unfurled, the self-lit pixel display looks just like any other cinematic OLED 4k HDR TV, with characteristically deep blacks and vibrant hues. When no longer required, the screen rolls back into its cabinet. LG says the Rollable OLED is thus able to achieve ‘perfect spatial and visual harmony in any interior setting.’
Dubbed The TV of Tomorrow, LG is now taking pre-orders for the set, which will sell for £99,999.
When no longer required, the screen rolls back into its cabinet, achieving ‘perfect spatial and visual harmony in any interior setting.’
LG SIGNATURE OLED R TV zero View
LG SIGNATURE OLED R TV out and hidden
TLR had an early hands-on with the OLED R Rollable, in prototype form, at the 2020 Las Vegas CES show – and we were was blown away by its futuristic presentation. Does it pave the way for a mainstream future for rollable Sc-Fi displays? Probably not, but as a piece of engineering it’s certainly eye-catching.
The rollable screen can be configured for Full View, Line View and Zero View. In Full View, it looks and behaves like any other widescreen OLED. In Line view, only the top quarter portion of the screen rolls up from its enclosure, for use as a news ticker, a photo frame, or graphical display for streaming music services. In the Zero View, the screen stays hidden allowing cabinet’s integrated sound system can play like an over-sized Bluetooth audio system. When we auditioned the prototype, it boasted a 4.2-channel Dolby Atmos sound system, with a 100W power output.
Every rollable TV is produced to order, no doubt painstakingly assembled by the most experienced production professionals at LG’s OLED factory in South Korea. The cabinet has a smart aluminium finish, while the forward facing kevlar speaker array is located behind acoustically transparent Kvadrat cloth.
Connectivity includes four HDMIs and three USBs. The SIGNATURE OLED R supports Dolby Vision, HDR10 and HLG HDR standards.
The OLED R will join LG’s 2021 OLED screens, albeit in limited quantities. Until now, the most expensive LG OLED was the 8k ZX 88-incher, which currently sells for a paltry £20,000.
German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations. The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business. Located…
What will tomorrow’s technology look like? If LG Display has its way, it’ll be wearing an OLED face. At K-Display 2026 in Seoul, the Korean display specialist is looking well beyond televisions and smartphones, unveiling a series of OLED innovations that hint at how screens will become woven into everyday life, from humanoid robots and…
Luxury German electronics brand Loewe has unveiled the Antares OLED, a premium smart TV designed to make the screen as much a part of a home’s interior design as its entertainment system. The new line arrives with a modular design that allows owners to tailor its appearance to suit their tastes. Rather than offering a…
The Luxe Review 
LG’s extraordinary rollable OLED TV is coming to the UK as part of the brand’s no-compromise SIGNATURE product line.
The LG SIGNATURE OLED R is a 65-inch flexible OLED display that arises from a compact cabinet, unrolling to reveal a full-sized OLED screen.
OLED panels are intrinsically flexible, and we’ve seen various concept screens that exploit this, as well as LG’s own ‘wallpaper’ OLED W model, but the OLED R is the first display to truly exploit this characteristic.
Unfurled, the self-lit pixel display looks just like any other cinematic OLED 4k HDR TV, with characteristically deep blacks and vibrant hues. When no longer required, the screen rolls back into its cabinet. LG says the Rollable OLED is thus able to achieve ‘perfect spatial and visual harmony in any interior setting.’
Dubbed The TV of Tomorrow, LG is now taking pre-orders for the set, which will sell for £99,999.
TLR had an early hands-on with the OLED R Rollable, in prototype form, at the 2020 Las Vegas CES show – and we were was blown away by its futuristic presentation. Does it pave the way for a mainstream future for rollable Sc-Fi displays? Probably not, but as a piece of engineering it’s certainly eye-catching.
The rollable screen can be configured for Full View, Line View and Zero View. In Full View, it looks and behaves like any other widescreen OLED. In Line view, only the top quarter portion of the screen rolls up from its enclosure, for use as a news ticker, a photo frame, or graphical display for streaming music services. In the Zero View, the screen stays hidden allowing cabinet’s integrated sound system can play like an over-sized Bluetooth audio system. When we auditioned the prototype, it boasted a 4.2-channel Dolby Atmos sound system, with a 100W power output.
Every rollable TV is produced to order, no doubt painstakingly assembled by the most experienced production professionals at LG’s OLED factory in South Korea. The cabinet has a smart aluminium finish, while the forward facing kevlar speaker array is located behind acoustically transparent Kvadrat cloth.
Connectivity includes four HDMIs and three USBs. The SIGNATURE OLED R supports Dolby Vision, HDR10 and HLG HDR standards.
The OLED R will join LG’s 2021 OLED screens, albeit in limited quantities. Until now, the most expensive LG OLED was the 8k ZX 88-incher, which currently sells for a paltry £20,000.
Loewe opens luxury concept store at Harrods for premium TVs, high-end audio and lifestyle tech
German luxury technology brand Loewe has opened a new concept store at Harrods, placing its TVs, audio products and coffee machines inside one of London’s most prestigious retail destinations. The landgrab marks another step in the German brand’s international expansion, and its wider ambition to establish itself as a global luxury lifestyle technology business. Located…
LG Display imagines a future where OLED becomes the face of humanoid robots
What will tomorrow’s technology look like? If LG Display has its way, it’ll be wearing an OLED face. At K-Display 2026 in Seoul, the Korean display specialist is looking well beyond televisions and smartphones, unveiling a series of OLED innovations that hint at how screens will become woven into everyday life, from humanoid robots and…
Loewe puts personalisation centre stage with new customisable Antares OLED TV range
Luxury German electronics brand Loewe has unveiled the Antares OLED, a premium smart TV designed to make the screen as much a part of a home’s interior design as its entertainment system. The new line arrives with a modular design that allows owners to tailor its appearance to suit their tastes. Rather than offering a…
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