LG’s extraordinary rollable OLED TV is coming to the UK as part of the brand’s no-compromise SIGNATURE product line.
The LG SIGNATURE OLED R is a 65-inch flexible OLED display that arises from a compact cabinet, unrolling to reveal a full-sized OLED screen.
OLED panels are intrinsically flexible, and we’ve seen various concept screens that exploit this, as well as LG’s own ‘wallpaper’ OLED W model, but the OLED R is the first display to truly exploit this characteristic.
Unfurled, the self-lit pixel display looks just like any other cinematic OLED 4k HDR TV, with characteristically deep blacks and vibrant hues. When no longer required, the screen rolls back into its cabinet. LG says the Rollable OLED is thus able to achieve ‘perfect spatial and visual harmony in any interior setting.’
Dubbed The TV of Tomorrow, LG is now taking pre-orders for the set, which will sell for £99,999.
When no longer required, the screen rolls back into its cabinet, achieving ‘perfect spatial and visual harmony in any interior setting.’
LG SIGNATURE OLED R TV zero View
LG SIGNATURE OLED R TV out and hidden
TLR had an early hands-on with the OLED R Rollable, in prototype form, at the 2020 Las Vegas CES show – and we were was blown away by its futuristic presentation. Does it pave the way for a mainstream future for rollable Sc-Fi displays? Probably not, but as a piece of engineering it’s certainly eye-catching.
The rollable screen can be configured for Full View, Line View and Zero View. In Full View, it looks and behaves like any other widescreen OLED. In Line view, only the top quarter portion of the screen rolls up from its enclosure, for use as a news ticker, a photo frame, or graphical display for streaming music services. In the Zero View, the screen stays hidden allowing cabinet’s integrated sound system can play like an over-sized Bluetooth audio system. When we auditioned the prototype, it boasted a 4.2-channel Dolby Atmos sound system, with a 100W power output.
Every rollable TV is produced to order, no doubt painstakingly assembled by the most experienced production professionals at LG’s OLED factory in South Korea. The cabinet has a smart aluminium finish, while the forward facing kevlar speaker array is located behind acoustically transparent Kvadrat cloth.
Connectivity includes four HDMIs and three USBs. The SIGNATURE OLED R supports Dolby Vision, HDR10 and HLG HDR standards.
The OLED R will join LG’s 2021 OLED screens, albeit in limited quantities. Until now, the most expensive LG OLED was the 8k ZX 88-incher, which currently sells for a paltry £20,000.
LG has unveiled two stunning new designer lifestyle TVs, expected to go on sale 2022. The 65-inch Objet OLED TV (model 65Art90) features a unique canvas sliding cover to fit with a variety of interior design styles, while the 27-inch StanbyME (model 27Art10) is an all-wireless, battery powered model that can be viewed anywhere aroundContinue Reading
Offering visitors a peek inside the creative matrix, LUX is an extraordinary contemporary art show that uses cutting edge display technology consisting of curved LG OLED panels, digital signage and projection mapping, to give physical form to digital art informed by Artificial Intelligence. Occupying the basement space at 180 The Strand, this thought provoking AIContinue Reading
A one-off exhibition of works by Damien Hirst, in partnership with LG, at Frieze London, promises to explore the creative potential of technology within the field of digital art. LG X Damien Hirst: A History of Painting will show major works by the artist alongside digital reproductions and NFTs presented on LG’s OLED TV products. TheContinue Reading
The Luxe Review 
LG’s extraordinary rollable OLED TV is coming to the UK as part of the brand’s no-compromise SIGNATURE product line.
The LG SIGNATURE OLED R is a 65-inch flexible OLED display that arises from a compact cabinet, unrolling to reveal a full-sized OLED screen.
OLED panels are intrinsically flexible, and we’ve seen various concept screens that exploit this, as well as LG’s own ‘wallpaper’ OLED W model, but the OLED R is the first display to truly exploit this characteristic.
Unfurled, the self-lit pixel display looks just like any other cinematic OLED 4k HDR TV, with characteristically deep blacks and vibrant hues. When no longer required, the screen rolls back into its cabinet. LG says the Rollable OLED is thus able to achieve ‘perfect spatial and visual harmony in any interior setting.’
Dubbed The TV of Tomorrow, LG is now taking pre-orders for the set, which will sell for £99,999.
TLR had an early hands-on with the OLED R Rollable, in prototype form, at the 2020 Las Vegas CES show – and we were was blown away by its futuristic presentation. Does it pave the way for a mainstream future for rollable Sc-Fi displays? Probably not, but as a piece of engineering it’s certainly eye-catching.
The rollable screen can be configured for Full View, Line View and Zero View. In Full View, it looks and behaves like any other widescreen OLED. In Line view, only the top quarter portion of the screen rolls up from its enclosure, for use as a news ticker, a photo frame, or graphical display for streaming music services. In the Zero View, the screen stays hidden allowing cabinet’s integrated sound system can play like an over-sized Bluetooth audio system. When we auditioned the prototype, it boasted a 4.2-channel Dolby Atmos sound system, with a 100W power output.
Every rollable TV is produced to order, no doubt painstakingly assembled by the most experienced production professionals at LG’s OLED factory in South Korea. The cabinet has a smart aluminium finish, while the forward facing kevlar speaker array is located behind acoustically transparent Kvadrat cloth.
Connectivity includes four HDMIs and three USBs. The SIGNATURE OLED R supports Dolby Vision, HDR10 and HLG HDR standards.
The OLED R will join LG’s 2021 OLED screens, albeit in limited quantities. Until now, the most expensive LG OLED was the 8k ZX 88-incher, which currently sells for a paltry £20,000.
LG offers a radical new take on TV with stunning new designer OLED Evo and all-wireless screens
LG has unveiled two stunning new designer lifestyle TVs, expected to go on sale 2022. The 65-inch Objet OLED TV (model 65Art90) features a unique canvas sliding cover to fit with a variety of interior design styles, while the 27-inch StanbyME (model 27Art10) is an all-wireless, battery powered model that can be viewed anywhere aroundContinue Reading
The Matrix repainted: LUX New Wave of Contemporary Art exhibition review
Offering visitors a peek inside the creative matrix, LUX is an extraordinary contemporary art show that uses cutting edge display technology consisting of curved LG OLED panels, digital signage and projection mapping, to give physical form to digital art informed by Artificial Intelligence. Occupying the basement space at 180 The Strand, this thought provoking AIContinue Reading
Damien Hurst partners LG for exhibition of major works and 10,000 NFTs at Frieze London
A one-off exhibition of works by Damien Hirst, in partnership with LG, at Frieze London, promises to explore the creative potential of technology within the field of digital art. LG X Damien Hirst: A History of Painting will show major works by the artist alongside digital reproductions and NFTs presented on LG’s OLED TV products. TheContinue Reading
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