Style

The Swatch x MoMA collection is literally a work of art 

What do we love most about collecting Swatch watches? It could be the bright colourways; it may be the brand’s playful sense of style, but we also can’t get enough of its limited-edition designer collaborations. Perhaps nothing sums up all three of our favourite things better than Swatch’s new collaboration with The Museum of Modern Art – a special edition collection launched with MoMA as part of the Swiss watch brand’s Museum Journey series. 

The Dream by Henri Rousseau, part of the Swatch x MoMA collection

The new collection features six unique creations inspired by artworks from MoMA’s galleries, including The Dream (1910) by Henri Rousseau (above), The Starry Night (1889) by Vincent van Gogh, Hope, II (1907-1908) by Gustav Klimt, Composition in Oval with Color Planes 1 (1914) by Piet Mondrian, The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966) by Tadanori Yokoo, and New York (1968) by Tadanori Yokoo. 

Whether you want to bring a particular artwork to your wrist, or want to add the entire new collection to yours, each of these timepieces can be purchased individually or as a collector’s edition, in a super cool collector’s box inspired by the Blade Stair, the famed architectural feature of MoMA.

Suculentas Beringelas by Beatriz Milhazes, which is available to create custom watch creations from with Swatch x YOU

The MoMA collab continues with more Swatch designs made with artist Beatriz Milhazes to include three of her works from MoMA’s collection on the super-smart Swatch X You platform: Suculentas Beringelas (Succulent Eggplants) (1996), O Espelho (The Mirror) (2000), and Meu Bem (2008).

“MoMA’s commitment to good design as a part of everyday life is exemplified by Swatch watches.”

Using the innovative Swatch X You tool online and in select Swatch stores, you can create your own customised watch style by choosing the specific piece of the canvas you would like on your wrist – allowing for seemingly endless design possibilities. Without the tool, a limited run of one design from each artwork by Milhazes will also be available at the MoMA Design Stores in New York.

“We’re proud to continue MoMA’s ongoing relationship with Swatch through this new collection of watches inspired by artworks from MoMA’s collection,”  said Robin Sayetta, Associate Director of Business Development for MoMA, “MoMA’s commitment to good design as a part of everyday life is exemplified by Swatch watches.”

The special-edition watches are available at Swatch stores worldwide and swatch.com, as well as global MoMA Design Stores.

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