Style

The Swatch x MoMA collection is literally a work of art 

What do we love most about collecting Swatch watches? It could be the bright colourways; it may be the brand’s playful sense of style, but we also can’t get enough of its limited-edition designer collaborations. Perhaps nothing sums up all three of our favourite things better than Swatch’s new collaboration with The Museum of Modern Art – a special edition collection launched with MoMA as part of the Swiss watch brand’s Museum Journey series. 

The Dream by Henri Rousseau, part of the Swatch x MoMA collection

The new collection features six unique creations inspired by artworks from MoMA’s galleries, including The Dream (1910) by Henri Rousseau (above), The Starry Night (1889) by Vincent van Gogh, Hope, II (1907-1908) by Gustav Klimt, Composition in Oval with Color Planes 1 (1914) by Piet Mondrian, The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966) by Tadanori Yokoo, and New York (1968) by Tadanori Yokoo. 

Whether you want to bring a particular artwork to your wrist, or want to add the entire new collection to yours, each of these timepieces can be purchased individually or as a collector’s edition, in a super cool collector’s box inspired by the Blade Stair, the famed architectural feature of MoMA.

Suculentas Beringelas by Beatriz Milhazes, which is available to create custom watch creations from with Swatch x YOU

The MoMA collab continues with more Swatch designs made with artist Beatriz Milhazes to include three of her works from MoMA’s collection on the super-smart Swatch X You platform: Suculentas Beringelas (Succulent Eggplants) (1996), O Espelho (The Mirror) (2000), and Meu Bem (2008).

“MoMA’s commitment to good design as a part of everyday life is exemplified by Swatch watches.”

Using the innovative Swatch X You tool online and in select Swatch stores, you can create your own customised watch style by choosing the specific piece of the canvas you would like on your wrist – allowing for seemingly endless design possibilities. Without the tool, a limited run of one design from each artwork by Milhazes will also be available at the MoMA Design Stores in New York.

“We’re proud to continue MoMA’s ongoing relationship with Swatch through this new collection of watches inspired by artworks from MoMA’s collection,”  said Robin Sayetta, Associate Director of Business Development for MoMA, “MoMA’s commitment to good design as a part of everyday life is exemplified by Swatch watches.”

The special-edition watches are available at Swatch stores worldwide and swatch.com, as well as global MoMA Design Stores.

Swatch Space Collection collaboration with NASA

Swatch launches new NASA collection and it’s out of this world 

Swatch has revealed the latest collection in its unique bioceramic style of watches, a collaboration with NASA itself. Naturally, it’s out of this world.  The Swatch Space Collection comprises a range of five designs specifically paying homage to the iconic spacesuits worn by real astronauts. Described as “the next chapter in the bioceramic story,” eachContinue Reading

Limited Edition Girard-Perregaux and Aston Martin watch reveals intricate internal detail

Limited Edition Girard-Perregaux Aston Martin timepiece is clearly brilliant

The first collaboration between fine watch-maker Girard-Perregaux and Aston Martin has been revealed. The Tourbillon with Three Flying Bridges Aston Martin Edition unites the watchmaking expertise of Girard-Perregaux with Aston Martin’s passion for performance. The edition is limited to 18 numbered pieces, available worldwide from authorised Girard-Perregaux retailers, and is priced at a reassuringly expensiveContinue Reading

Close up of AVI-8 Royal British Legion Spitfire watch worn on a wrist

AVI-8 debuts Royal British Legion Limited Edition Spitfire Type 300 watch

WWII and military aviation watch specialist AVI-8 has partnered with the Royal British Legion, to launch a stylish special edition timepiece in support of the charity. Sure to appeal to enthusiasts and WWII historians alike, the Type 300’s indices, hands and layout mirror the iconic warplane’s gauges and readouts, giving the chronograph its classic look.Continue Reading

%d bloggers like this: