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TAG Heuer Connected smartwatch calls time on the classic chronograph

In 2015, TAG Heuer pioneered the luxury smartwatch with its Connected timepiece – combining the watchmaking of traditional chronographs with up-to-the-minute tech. Now, the watchmaker is doing it again with a new generation of luxury smartwatch. 

So is this a smartwatch chronograph connoisseurs will actually covet?

The new TAG Heuer Connected timepiece takes that established combination high-end design and tech, and adds to the mix game-changing sports options. 

The TAG Heuer Connected is the watchmaker’s most immersive smartwatch yet

Bringing the watch’s game face is the TAG Heuer Sport app, which provides detailed tracking for golf, running, cycling, walking and fitness sessions thanks to the watch’s built-in GPS and heart-rate monitor, among other sensors, while the new TAG Hauer companion mobile app is designed to fully integrate the features of the watch with your mobile device. 

The new TAG Heuer companion app fully integrates the features of the watch with your mobile device…

The watch also offers the range of life-enhancing services from Wear OS by Google, including notifications, Google Assistant, Google Translate, Google Pay where enabled, music controls, agenda, weather, maps and more. 

It’s rather elegant, too. With classic watch-making styling, it’s designed with a 45-mm case in stainless-steel titanium, ceramic or sapphire crystal; subtle polishes, mechanical pushers and a rotating crown, as well as interchangeable strap choices with a folding buckle. You can also choose between a choice of custom-designed dials, either mechanical or digitally-inspired, to display on the all-active OLED touchscreen. It’s just up to you to choose whichever makes you tick. 

TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault, who has led the development of the connected timepiece enthuses,  “The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches.” 

The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience

Arnault also adds that TAG’s smartwatches have a true focus on sports, explaining, “The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports.”

The TAG Hauer Connected watch is available in select stores worldwide and at tagheuer.com from today. 

Bex April May is an experienced entertainment, travel and lifestyle journalist based in London, writing for The Guardian, Metro, Cosmopolitan, MTV, Shortlist and more. Follow her adventures on Twitter @bexlectric and on Instagram @bexaprilmay

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