Hot on the exhaust pipes of its long term partnership announcement with McLaren Automotive, Bowers & Wilkins has unveiled the Pi8 McLaren Edition, a racy reimagining of its award-winning flagship wireless earbuds.
Sonically, the Pi8 McLaren Edition sound exactly the same as the original Pi8, already lauded for their sound quality and form factor. What sets this edition apart is the infusion of McLaren’s signature design DNA: the unmistakable Papaya Orange accents, an homage to McLaren’s storied racing heritage, paired with a sleek Galvanic Grey finish.
As Giles Pocock, Vice President of Brand Marketing at Bowers & Wilkins, puts it: “This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products.”
What sets this edition apart is the infusion of McLaren’s signature design DNA, the unmistakable Papaya Orange accents…
Offering the same top-tier performance that has earned the original Pi8 a trophy case of accolades (read our Five Star review here), these earbuds feature 24-bit audio support, advanced adaptive noise cancellation, and six integrated microphones for crystal-clear call quality.
Enhanced connectivity includes aptX Adaptive for low-latency listening and Wireless Audio Retransmission functionality (a boon for in-flight entertainment).
Premium materials prioritise aesthetics and comfort, offering a secure fit perfect for extended listening sessions, whether you’re jetting to Monaco or reviewing race data in the garage.
Since 2015, Bowers & Wilkins has provided bespoke audio systems for McLaren’s range of high-performance supercars. Their partnership reached new heights with the W1, McLaren’s latest flagship model, which features a Bowers & Wilkins system engineered with the same acoustic expertise found in the 800 Series Diamond loudspeakers, as seen in top-tier music studios worldwide.
The Pi8 McLaren Edition is now available via the Bowers & Wilkins website www.bowerswilkins.com. Pricing is £449 ($499 / €499).
French premium car maker DS Automobiles has expanded its partnership with high-end audio specialist Focal by bringing the Electra 3D by Focal sound system to the all-new DS N°7 SUV. Making its debut in DS’s latest compact luxury model, the installation builds on tech first seen in the larger DS N°8 and combines a 690W…
Disney is bringing a touch of magic to Silverstone as the British Grand Prix becomes the European stage for its Disney x Formula 1 ‘Fuel the Magic’ campaign. The partnership between two of the world’s biggest entertainment brands will see Disney transforming parts of Silverstone and central London, through a programme of live events and…
Dolby Atmos will debut in the latest BMW 7 Series, marking the introduction of three-dimensional sound to one of the carmaker’s flagship models. Revealed at the Beijing International Automotive Exhibition (Auto China 2026), the move forms part of a wider rollout that will see immersive audio extended across future vehicles in the BMW range. The…
The Luxe Review 
Hot on the exhaust pipes of its long term partnership announcement with McLaren Automotive, Bowers & Wilkins has unveiled the Pi8 McLaren Edition, a racy reimagining of its award-winning flagship wireless earbuds.
Sonically, the Pi8 McLaren Edition sound exactly the same as the original Pi8, already lauded for their sound quality and form factor. What sets this edition apart is the infusion of McLaren’s signature design DNA: the unmistakable Papaya Orange accents, an homage to McLaren’s storied racing heritage, paired with a sleek Galvanic Grey finish.
As Giles Pocock, Vice President of Brand Marketing at Bowers & Wilkins, puts it: “This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products.”
Offering the same top-tier performance that has earned the original Pi8 a trophy case of accolades (read our Five Star review here), these earbuds feature 24-bit audio support, advanced adaptive noise cancellation, and six integrated microphones for crystal-clear call quality.
Enhanced connectivity includes aptX Adaptive for low-latency listening and Wireless Audio Retransmission functionality (a boon for in-flight entertainment).
Premium materials prioritise aesthetics and comfort, offering a secure fit perfect for extended listening sessions, whether you’re jetting to Monaco or reviewing race data in the garage.
Since 2015, Bowers & Wilkins has provided bespoke audio systems for McLaren’s range of high-performance supercars. Their partnership reached new heights with the W1, McLaren’s latest flagship model, which features a Bowers & Wilkins system engineered with the same acoustic expertise found in the 800 Series Diamond loudspeakers, as seen in top-tier music studios worldwide.
The Pi8 McLaren Edition is now available via the Bowers & Wilkins website www.bowerswilkins.com. Pricing is £449 ($499 / €499).
Luxury DS N°7 SUV arrives with immersive 14 speaker 690W Focal Electra 3D sound system
French premium car maker DS Automobiles has expanded its partnership with high-end audio specialist Focal by bringing the Electra 3D by Focal sound system to the all-new DS N°7 SUV. Making its debut in DS’s latest compact luxury model, the installation builds on tech first seen in the larger DS N°8 and combines a 690W…
Disney x Formula 1 race towards Silverstone Grand Prix with massive merch drop
Disney is bringing a touch of magic to Silverstone as the British Grand Prix becomes the European stage for its Disney x Formula 1 ‘Fuel the Magic’ campaign. The partnership between two of the world’s biggest entertainment brands will see Disney transforming parts of Silverstone and central London, through a programme of live events and…
Bowers & Wilkins and Dolby Atmos transform BMW 7 Series with Diamond immersive in-car audio
Dolby Atmos will debut in the latest BMW 7 Series, marking the introduction of three-dimensional sound to one of the carmaker’s flagship models. Revealed at the Beijing International Automotive Exhibition (Auto China 2026), the move forms part of a wider rollout that will see immersive audio extended across future vehicles in the BMW range. The…
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