Style Wheels

From playlist to pit lane: Bowers & Wilkins and McLaren race ahead with Pi8 F1 earbuds

B&W - Pi8 McLaren Edition earbuds

Hot on the exhaust pipes of its long term partnership announcement with McLaren Automotive,  Bowers & Wilkins has unveiled the Pi8 McLaren Edition, a racy reimagining of its award-winning flagship wireless earbuds.

Sonically, the Pi8 McLaren Edition sound exactly the same as the original Pi8, already lauded for their sound quality and form factor. What sets this edition apart is the infusion of McLaren’s signature design DNA: the unmistakable Papaya Orange accents, an homage to McLaren’s storied racing heritage, paired with a sleek Galvanic Grey finish.

As Giles Pocock, Vice President of Brand Marketing at Bowers & Wilkins, puts it: “This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products.”

What sets this edition apart is the infusion of McLaren’s signature design DNA, the unmistakable Papaya Orange accents…

Offering the same top-tier performance that has earned the original Pi8 a trophy case of accolades (read our Five Star review here), these earbuds feature 24-bit audio support, advanced adaptive noise cancellation, and six integrated microphones for crystal-clear call quality.

Enhanced connectivity includes aptX Adaptive for low-latency listening and Wireless Audio Retransmission functionality (a boon for in-flight entertainment).

Premium materials prioritise aesthetics and comfort, offering a secure fit perfect for extended listening sessions, whether you’re jetting to Monaco or reviewing race data in the garage.

Since 2015, Bowers & Wilkins has provided bespoke audio systems for McLaren’s range of high-performance supercars. Their partnership reached new heights with the W1, McLaren’s latest flagship model, which features a Bowers & Wilkins system engineered with the same acoustic expertise found in the 800 Series Diamond loudspeakers, as seen in top-tier music studios worldwide.

The Pi8 McLaren Edition is now available via the Bowers & Wilkins website www.bowerswilkins.com. Pricing is £449 ($499 / €499).

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About Steve May

Creator of Home Cinema Choice magazine, and Editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Home Cinema Choice, Games Radar, Good Housekeeping, Louder Sounds, StereoNet and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter/X, Tiktok and Instagram as @SteveMay_UK