High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
The technical and design collaboration between Mclaren and Bowers & Wilkins has already been recognised with two iF design awards…
Bowers & Wilkins in-care sound systems have won two IF design awards
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
Sony has lifted the curtain on a new generation of premium televisions, introducing the True RGB powered BRAVIA 9 II and BRAVIA 7 II screens in sizes that range from 50- to 115-inches. The sets usher in a new era of screen technology for the brand, using independently controlled red, green and blue LEDs to…
Campfire Audio has unveiled the Chimera, a new flagship in-ear monitor that combines four distinct driver technologies within a single design. Hand-built in Portland, Oregon, the luxury earphones bring together a dynamic driver, balanced armatures, electrostatic tweeters and, for the first time in a Campfire Audio product, a bone-conduction driver. The idea is to deliver…
Moon is expanding its Compass Collection of luxury audio separates with the addition of a reference grade Class A/B power amplifier and high performance network player preamplifier. The new Moon 461 assumes the role of most powerful amplifier option in the brand’s Compass range. Boasting exceptionally low distortion, it’s designed to partner the incoming Moon…
The Luxe Review 
High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
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Sony has lifted the curtain on a new generation of premium televisions, introducing the True RGB powered BRAVIA 9 II and BRAVIA 7 II screens in sizes that range from 50- to 115-inches. The sets usher in a new era of screen technology for the brand, using independently controlled red, green and blue LEDs to…
Campfire Audio unveils ultra-premium bone-conducting Chimera in-ear monitors
Campfire Audio has unveiled the Chimera, a new flagship in-ear monitor that combines four distinct driver technologies within a single design. Hand-built in Portland, Oregon, the luxury earphones bring together a dynamic driver, balanced armatures, electrostatic tweeters and, for the first time in a Campfire Audio product, a bone-conduction driver. The idea is to deliver…
Moon adds network audio player and power amplifier to stylish Compass Collection
Moon is expanding its Compass Collection of luxury audio separates with the addition of a reference grade Class A/B power amplifier and high performance network player preamplifier. The new Moon 461 assumes the role of most powerful amplifier option in the brand’s Compass range. Boasting exceptionally low distortion, it’s designed to partner the incoming Moon…
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