High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
The technical and design collaboration between Mclaren and Bowers & Wilkins has already been recognised with two iF design awards…
Bowers & Wilkins in-care sound systems have won two IF design awards
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
High-end Hi-Fi brand Marantz has partnered with neo-classical composer Max Richter to launch its 2023 Cinema Series of premium home cinema components. Richter co-hosted an exclusive listening event in Los Angeles this month, at the iconic Sheats-Goldstein Residence, an early sixties building itself familiar from numerous movies, including The Big Lebowski and Charlies Angels: full…
Luxury audio specialist Bang & Olufsen is partnering with Scuderia Ferrari for the 2023 Formula 1 season. The collaboration will see Bang & Olufsen’s logo prominently placed on Charles Leclerc and Carlos Sainz’s race cars, as well as a variety of fan experiences trackside and in Bang & Olufsen stores worldwide.At F1 races, fans can…
Premium audio outfit Bowers & Wilkins has partnered with McLaren to launch a limited edition of its high-end Px8 headphones with signature Papaya orange highlights. The McLaren Edition builds on the long-standing relationship between the two brands for in-car audio. Bowers & Wilkins is responsible for the audio system in the McLaren Speedtail, McLaren GT…
The Luxe Review 
High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
Marantz partners with composer Max Richter for high-end Cinema Series arrival
High-end Hi-Fi brand Marantz has partnered with neo-classical composer Max Richter to launch its 2023 Cinema Series of premium home cinema components. Richter co-hosted an exclusive listening event in Los Angeles this month, at the iconic Sheats-Goldstein Residence, an early sixties building itself familiar from numerous movies, including The Big Lebowski and Charlies Angels: full…
Hi-Fi in pole position: Bang & Olufsen partners Ferrari for 2023 F1 season
Luxury audio specialist Bang & Olufsen is partnering with Scuderia Ferrari for the 2023 Formula 1 season. The collaboration will see Bang & Olufsen’s logo prominently placed on Charles Leclerc and Carlos Sainz’s race cars, as well as a variety of fan experiences trackside and in Bang & Olufsen stores worldwide.At F1 races, fans can…
McLaren fans can now buy their own Special Edition Bowers & Wilkins Px8 headphones
Premium audio outfit Bowers & Wilkins has partnered with McLaren to launch a limited edition of its high-end Px8 headphones with signature Papaya orange highlights. The McLaren Edition builds on the long-standing relationship between the two brands for in-car audio. Bowers & Wilkins is responsible for the audio system in the McLaren Speedtail, McLaren GT…
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