High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
The technical and design collaboration between Mclaren and Bowers & Wilkins has already been recognised with two iF design awards…
Bowers & Wilkins in-care sound systems have won two IF design awards
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
There’s a musical Happening at Haycock Manor Hotel and everyone is invited. Premium audio distributor Absolute Sounds is hosting The Happening at the venue in Wansford, Cambridgeshire, on October 17 – 18, and it promises to be quite a show. High-end audio demonstrations will take place alongside live music, specialist talks and experiences centred on…
Salon Privé has broken with tradition and crowned two Best of Show winners, with a 1969 Lamborghini Miura P400 S taking the Concours d’Elégance title and a 1995 McLaren F1 supercar becoming the first winner of the new Concours d’Excellence. Held at Blenheim Palace, Salon Privé is one of the UK’s leading gatherings for collector…
Since making its public bow earlier this year at the High-End Vienna audio show, there’s been quite a buzz about the Luna Series from Abbingdon Music Research. Built with the same ambition as supercars and haute horology, this luxury audio system sets a new high-end benchmark for British Audio. Seven years in development, the trio…
High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
The art of high-end audio: What to expect at Absolute Sounds Haycock Manor musical Happening
There’s a musical Happening at Haycock Manor Hotel and everyone is invited. Premium audio distributor Absolute Sounds is hosting The Happening at the venue in Wansford, Cambridgeshire, on October 17 – 18, and it promises to be quite a show. High-end audio demonstrations will take place alongside live music, specialist talks and experiences centred on…
Scene-stealing Lamborghini Miura and McLaren F1 crowned Best of Show at Salon Privé 2026
Salon Privé has broken with tradition and crowned two Best of Show winners, with a 1969 Lamborghini Miura P400 S taking the Concours d’Elégance title and a 1995 McLaren F1 supercar becoming the first winner of the new Concours d’Excellence. Held at Blenheim Palace, Salon Privé is one of the UK’s leading gatherings for collector…
AMR Luna Series review: Luxury audio system pursues perfect sound with uncompromising vision
Since making its public bow earlier this year at the High-End Vienna audio show, there’s been quite a buzz about the Luna Series from Abbingdon Music Research. Built with the same ambition as supercars and haute horology, this luxury audio system sets a new high-end benchmark for British Audio. Seven years in development, the trio…
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