High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
The technical and design collaboration between Mclaren and Bowers & Wilkins has already been recognised with two iF design awards…
Bowers & Wilkins in-care sound systems have won two IF design awards
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
Danish Designer electronics brand Bang & Olufsen has confirmed it’s opening an experiential flagship store in the heart of Mayfair, London. Due to open in New Bond Street early 2023, it’s being described as ‘a dedicated space to immerse visitors in the Bang & Olufsen universe of seamless connected audio and visual products.’ Frankly, we’reContinue Reading
Henry Mancini’s The Pink Panther Theme and Billie Eilish’s Bad Guy, recorded in 1963 and 2019 retrospectively, are both instantly familiar – but have you actually heard every nuance captured in the original recordings? That’s the question posed by Otto Jørgensen, Training Manager and Dynaudio company historian. Streamed from Tidal to Dynaudio’s new Focus 50Continue Reading
Luxury audio outfit Bang & Olufsen has collaborated with celebrated street artist Fin DAC, to produce a limited edition of its iconic Beoplay A9 speaker. It’s the latest in a line of high profile collaborations between the Hi-Fi company and the creative community. Fin DAC is best known for exploring themes related to female emancipationContinue Reading
The Luxe Review 
High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
We’re S-H-O-P-P-I-N-G: Bang & Olufsen to open flagship store in Mayfair London 2023
Danish Designer electronics brand Bang & Olufsen has confirmed it’s opening an experiential flagship store in the heart of Mayfair, London. Due to open in New Bond Street early 2023, it’s being described as ‘a dedicated space to immerse visitors in the Bang & Olufsen universe of seamless connected audio and visual products.’ Frankly, we’reContinue Reading
High-end Dynaudio Focus 50 wireless speakers are the ultimate lifestyle audio upgrade
Henry Mancini’s The Pink Panther Theme and Billie Eilish’s Bad Guy, recorded in 1963 and 2019 retrospectively, are both instantly familiar – but have you actually heard every nuance captured in the original recordings? That’s the question posed by Otto Jørgensen, Training Manager and Dynaudio company historian. Streamed from Tidal to Dynaudio’s new Focus 50Continue Reading
Bang & Olufsen partners with Fin DAC for limited edition urban art A9 smart speaker
Luxury audio outfit Bang & Olufsen has collaborated with celebrated street artist Fin DAC, to produce a limited edition of its iconic Beoplay A9 speaker. It’s the latest in a line of high profile collaborations between the Hi-Fi company and the creative community. Fin DAC is best known for exploring themes related to female emancipationContinue Reading
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