High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
The technical and design collaboration between Mclaren and Bowers & Wilkins has already been recognised with two iF design awards…
Bowers & Wilkins in-care sound systems have won two IF design awards
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
Combining the tactile pleasure of records with the convenience of aptX HD Bluetooth streaming, the new Alva TT V2 turntable from Cambridge Audio aims to satisfy music fans of both persuasions. The record deck can be used in a traditional hi-fi setup, or part of a wirelessly streaming system, feeding Bluetooth headphones or speakers. QualityContinue Reading
Salon Privé London got off to a spectacular start this week, with record breaking ticket sales and a host of new car launches, previews and unveils. The three day event parked up at the Royal Hospital Chelsea for the first time, and made itself right at home. TLR went along on the opening day, andContinue Reading
Dubbed Italy’s Motor Valley, Emilia Romagna is calling petrol heads and Italophiles to a trio of high profile motor events this spring: Formula 1 this month, MotoGP and Motor Valley Fest in May. The northern Italian region has been long regarded as the Motor Valley due to its contribution to Italy‘s automotive industry. In additionContinue Reading
The Luxe Review 
High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
Best of both worlds: premium Cambridge Audio Bluetooth turntable spins and streams
Combining the tactile pleasure of records with the convenience of aptX HD Bluetooth streaming, the new Alva TT V2 turntable from Cambridge Audio aims to satisfy music fans of both persuasions. The record deck can be used in a traditional hi-fi setup, or part of a wirelessly streaming system, feeding Bluetooth headphones or speakers. QualityContinue Reading
Salon Privé London: Luxury car launches, classic cars and fine dining a winning recipe
Salon Privé London got off to a spectacular start this week, with record breaking ticket sales and a host of new car launches, previews and unveils. The three day event parked up at the Royal Hospital Chelsea for the first time, and made itself right at home. TLR went along on the opening day, andContinue Reading
From F1 to Motor Valley Fest, why now is the best time to visit Italy if you’re a motor fan
Dubbed Italy’s Motor Valley, Emilia Romagna is calling petrol heads and Italophiles to a trio of high profile motor events this spring: Formula 1 this month, MotoGP and Motor Valley Fest in May. The northern Italian region has been long regarded as the Motor Valley due to its contribution to Italy‘s automotive industry. In additionContinue Reading
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