Luxury supercar maker McLaren Automotive has won the Game Changer award at the Walpole’s British Luxury Awards ceremony, held at The Dorchester hotel in London.
The accolade recognises McLaren’s ongoing commitment to innovation in technology, which has been at the forefront of the all-new McLaren Artura, the company’s first series high-performance hybrid supercar.
The annual Walpole British Luxury Awards celebrate design, innovation and craftmanship at the heart of Britain’s luxury sector. The trophy was presented by Emma Thynn, Marchioness of Bath.
McLaren launched the world’s first ever hybrid hypercar, the McLaren P1, over nine years ago. The all-new Artura brings the introduction of electrification to series production, made possible by the ground-breaking processes and technology developed at the McLaren Composites Technology Centre.
Reductions in vehicle mass have enabled more energy efficient driving, without sacrificing the driving experience.
The company says these advances will guide McLaren’s path towards a fully electrified future later this decade, and inform the work it’s doing as part of a UK Government initiative to make other forms of transport more energy efficient.
The accolade recognises McLaren’s ongoing commitment to innovation in technology…
McLaren’s Ruth Nic Aoidh said: “In just 10 years we’ve created new processes and technologies that enable us to be leaders in our field, while remaining true to our lightweight motorsport origins to deliver an unrivalled driving experience while minimising environmental impact.
“With the application of design and science, McLaren remains a truly innovative luxury British brand that delivers ground-breaking modern, personalised products that delight our customers the world over.”
“McLaren constantly pushes the boundaries of what’s possible in a modern luxury supercar, which is why the brand was a shoo-in for the Walpole Game-Changer Award,” says Helen Brocklebank, CEO, Walpole.
“The technological innovation of the Artura’s carbon fibre lightweight architecture coupled with its high-performance hybrid engine, wrapped up in an exquisite design sets an exciting course for the future of British high end automotive”
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