Premium cognac brand Courvoisier has partnered with contemporary designer Daniel w. Fletcher, to open Atelier Courvoisier, a pop-up destination for cocktails and creative workshops, in London’s Soho.
Inspired by Fletcher’s design studio, Atelier Courvoisier will showcase limited-edition, hand-painted bottles and clothing, providing a creative space for fashion and cocktail enthusiasts alike.
In addition to a stylish evening bar serving a bespoke menu of cocktails, visitors attend design workshops, including screen-printing and jacket painting workshops, hosted by Fletcher himself, as well as Courvoisier tasting and cocktail masterclasses.
The Jacket painting and screen-printing workshops (which run Saturday and Sunday, priced £55 and £40 respectively) are both hosted by Fletcher.
Guests will receive an item of clothing to use as their blank canvas for the session before being taken through Fletcher’s creative process, experimenting with colours and patterns to create their bespoke take-home item, all while sipping Courvoisier cocktails!
There’s also a Courvoisier cognac and cocktail masterclass, which runs daily (£35).
In addition to a stylish evening bar, serving a bespoke menu of cocktails, those that visit can attend design workshops…
Proceeds from the workshop will be donated to the University of the Arts London’s (UAL) Creative Future Fund, which supports disadvantaged students with bursaries to study at one of UAL’s six Colleges, a cause close to Fletcher’s heart as Central Saint Martins’ alumni.
The three-day pop-up space follows the release of a limited run of hand painted VSOP bottles and a ready-to-wear capsule collection that features vibrant brushstroke designs, created exclusively for Harrods.
Commenting on the Atelier, Fletcher said: “Inspiring joy in others is important to me and my work and is the basis of my new collaboration with Courvoisier. We started with the hand-painted bottle and ready-to-wear collection and now we’re hoping to continue this by opening our luxury design and bar space for the London community. Atelier Courvoisier is a beautifully curated studio and bar that is perfect for experimentation, creativity and cocktails, and I can’t wait to welcome people down so we can raise a glass together”.
For full schedule of Atelier Courvoisier events and to book tickets, click here.
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