New female-founded, London based cashmere brand, MyCashmere, has launched a range of premium knitwear which it says bridges the gap between elegance and comfort, while advocating sustainability.
Produced in Italy, the collection includes a variety of tops, cardigans, trousers, shorts, sweaters and dresses, all in neutral tones. The range plays into the idea of slow fashion, with characteristic Italian craftsmanship ensuring the garments will last for years.
Within the collection are two types of yarn. The first is a premium 100 per cent cashmere, produced from Mongolian cashmere and spun by one of the most prestigious Italian spinners Filati Biagioli (majority owned by Prada and Zegna). This yarn is certified by the Sustainable Fibre Alliance who monitors the chain of custody to ensure the animal, environment and herder welfare are being looked after.
The second yarn is recycled cashmere made by Re.Verso from post factory and post-consumer waste. The brand says its use promotes a fully circular and recycled fashion economy.
Further embracing sustainability, the fashion brand says all its packaging is made from recycled and biodegradable material.
Within the collection are two types of yarn. The first is a premium 100 per cent cashmere, produced from Mongolian cashmere and spun by one of the most prestigious Italian spinners…
The MyCashmere collection was unveiled at El Norte, Mayfair
The MyCashmere collection was previewed at El Norte, a Spanish restaurant in the heart of Mayfair. El Norte is the latest venture from Arian and Alberto Zandi, co-founders of the Emerald Hospitality Group.
The decor takes inspiration from a villa in the north of Spain, hence its name El Norte. We’re told, further openings are expected in cities like Dubai and New York.
Juicy Couture’s iconic pink and zebra look has found a new home: on a Toyota Aygo X. The one-off Juicy Edition is a full-on Y2K makeover of Toyota’s compact crossover: a small, city-friendly car with a raised stance and extra space compared with the original Aygo. The model builds on the Aygo’s reputation as an…
Bose is bringing noise cancellation to wired earbuds with a fashionable new USB-C model that needs no Bluetooth pairing or charging. The launch comes as interest in wired listening booms. The new buds combine a direct USB-C connection with proprietary QuietControl noise cancellation and a built-in microphone system designed for clearer calls. There’s no Bluetooth…
Japan House London is set to turn heads this autumn with Tradition/Rebellion: Coming‑of‑Age Style in Kitakyushu, Japan, a new exhibition celebrating one of Japan’s most flamboyant fashion subcultures. Opening November 11 2026, the show brings the extraordinary style of Kitakyushu’s Coming‑of‑Age Ceremony to Kensington High Street, where platform sandals, fur‑trimmed kimono and gravity‑defying hair will…
New female-founded, London based cashmere brand, MyCashmere, has launched a range of premium knitwear which it says bridges the gap between elegance and comfort, while advocating sustainability.
Produced in Italy, the collection includes a variety of tops, cardigans, trousers, shorts, sweaters and dresses, all in neutral tones. The range plays into the idea of slow fashion, with characteristic Italian craftsmanship ensuring the garments will last for years.
Within the collection are two types of yarn. The first is a premium 100 per cent cashmere, produced from Mongolian cashmere and spun by one of the most prestigious Italian spinners Filati Biagioli (majority owned by Prada and Zegna). This yarn is certified by the Sustainable Fibre Alliance who monitors the chain of custody to ensure the animal, environment and herder welfare are being looked after.
The second yarn is recycled cashmere made by Re.Verso from post factory and post-consumer waste. The brand says its use promotes a fully circular and recycled fashion economy.
Further embracing sustainability, the fashion brand says all its packaging is made from recycled and biodegradable material.
The MyCashmere collection was previewed at El Norte, a Spanish restaurant in the heart of Mayfair. El Norte is the latest venture from Arian and Alberto Zandi, co-founders of the Emerald Hospitality Group.
The decor takes inspiration from a villa in the north of Spain, hence its name El Norte. We’re told, further openings are expected in cities like Dubai and New York.
Toyota and Juicy Couture bring Y2K style back on the road with a pink Aygo X
Juicy Couture’s iconic pink and zebra look has found a new home: on a Toyota Aygo X. The one-off Juicy Edition is a full-on Y2K makeover of Toyota’s compact crossover: a small, city-friendly car with a raised stance and extra space compared with the original Aygo. The model builds on the Aygo’s reputation as an…
Bose brings noise cancelling to wired earbuds with trendy new USB-C earphones
Bose is bringing noise cancellation to wired earbuds with a fashionable new USB-C model that needs no Bluetooth pairing or charging. The launch comes as interest in wired listening booms. The new buds combine a direct USB-C connection with proprietary QuietControl noise cancellation and a built-in microphone system designed for clearer calls. There’s no Bluetooth…
Wild Coming‑of‑Age Japanese fashion exhibition heads to Japan House London
Japan House London is set to turn heads this autumn with Tradition/Rebellion: Coming‑of‑Age Style in Kitakyushu, Japan, a new exhibition celebrating one of Japan’s most flamboyant fashion subcultures. Opening November 11 2026, the show brings the extraordinary style of Kitakyushu’s Coming‑of‑Age Ceremony to Kensington High Street, where platform sandals, fur‑trimmed kimono and gravity‑defying hair will…
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