New female-founded, London based cashmere brand, MyCashmere, has launched a range of premium knitwear which it says bridges the gap between elegance and comfort, while advocating sustainability.
Produced in Italy, the collection includes a variety of tops, cardigans, trousers, shorts, sweaters and dresses, all in neutral tones. The range plays into the idea of slow fashion, with characteristic Italian craftsmanship ensuring the garments will last for years.
Within the collection are two types of yarn. The first is a premium 100 per cent cashmere, produced from Mongolian cashmere and spun by one of the most prestigious Italian spinners Filati Biagioli (majority owned by Prada and Zegna). This yarn is certified by the Sustainable Fibre Alliance who monitors the chain of custody to ensure the animal, environment and herder welfare are being looked after.
The second yarn is recycled cashmere made by Re.Verso from post factory and post-consumer waste. The brand says its use promotes a fully circular and recycled fashion economy.
Further embracing sustainability, the fashion brand says all its packaging is made from recycled and biodegradable material.
Within the collection are two types of yarn. The first is a premium 100 per cent cashmere, produced from Mongolian cashmere and spun by one of the most prestigious Italian spinners…
The MyCashmere collection was unveiled at El Norte, Mayfair
The MyCashmere collection was previewed at El Norte, a Spanish restaurant in the heart of Mayfair. El Norte is the latest venture from Arian and Alberto Zandi, co-founders of the Emerald Hospitality Group.
The decor takes inspiration from a villa in the north of Spain, hence its name El Norte. We’re told, further openings are expected in cities like Dubai and New York.
A new collaboration pairs Scotland’s national drink with one of its oldest design traditions. Whisky and tartan have long travelled together. Now, Cask Trade and celebrated Scottish designer Siobhan Mackenzie have brought the two together in a limited-edition single cask release that celebrates the country’s enduring craftsmanship through a contemporary lens. The collaboration marks the…
Disney is bringing a touch of magic to Silverstone as the British Grand Prix becomes the European stage for its Disney x Formula 1 ‘Fuel the Magic’ campaign. The partnership between two of the world’s biggest entertainment brands will see Disney transforming parts of Silverstone and central London, through a programme of live events and…
The right Father’s Day gift isn’t always about extravagance, it’s about the gesture. A well-chosen gift says: I know what you love. And yes, I noticed that your favourite aftershave ran out three months ago. In this guide, we’ve done the hard work for you, scouring the shelves, scrolling the sites, and calling in a…
New female-founded, London based cashmere brand, MyCashmere, has launched a range of premium knitwear which it says bridges the gap between elegance and comfort, while advocating sustainability.
Produced in Italy, the collection includes a variety of tops, cardigans, trousers, shorts, sweaters and dresses, all in neutral tones. The range plays into the idea of slow fashion, with characteristic Italian craftsmanship ensuring the garments will last for years.
Within the collection are two types of yarn. The first is a premium 100 per cent cashmere, produced from Mongolian cashmere and spun by one of the most prestigious Italian spinners Filati Biagioli (majority owned by Prada and Zegna). This yarn is certified by the Sustainable Fibre Alliance who monitors the chain of custody to ensure the animal, environment and herder welfare are being looked after.
The second yarn is recycled cashmere made by Re.Verso from post factory and post-consumer waste. The brand says its use promotes a fully circular and recycled fashion economy.
Further embracing sustainability, the fashion brand says all its packaging is made from recycled and biodegradable material.
The MyCashmere collection was previewed at El Norte, a Spanish restaurant in the heart of Mayfair. El Norte is the latest venture from Arian and Alberto Zandi, co-founders of the Emerald Hospitality Group.
The decor takes inspiration from a villa in the north of Spain, hence its name El Norte. We’re told, further openings are expected in cities like Dubai and New York.
New Nc’nean Cask Trade bottling celebrates Scottish craftsmanship through whisky and tartan
A new collaboration pairs Scotland’s national drink with one of its oldest design traditions. Whisky and tartan have long travelled together. Now, Cask Trade and celebrated Scottish designer Siobhan Mackenzie have brought the two together in a limited-edition single cask release that celebrates the country’s enduring craftsmanship through a contemporary lens. The collaboration marks the…
Disney x Formula 1 race towards Silverstone Grand Prix with massive merch drop
Disney is bringing a touch of magic to Silverstone as the British Grand Prix becomes the European stage for its Disney x Formula 1 ‘Fuel the Magic’ campaign. The partnership between two of the world’s biggest entertainment brands will see Disney transforming parts of Silverstone and central London, through a programme of live events and…
61 of the best luxury Father’s Day gifts: watches, booze, fashion, experiences and tech treats
The right Father’s Day gift isn’t always about extravagance, it’s about the gesture. A well-chosen gift says: I know what you love. And yes, I noticed that your favourite aftershave ran out three months ago. In this guide, we’ve done the hard work for you, scouring the shelves, scrolling the sites, and calling in a…
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