Style

Premium cashmere brand embraces recycled yarn for sustainable summer collection

Willowy model wears the summer collection from MyCashmere

New female-founded, London based cashmere brand, MyCashmere, has launched a range of premium knitwear which it says bridges the gap between elegance and comfort, while advocating sustainability.

Produced in Italy, the collection includes a variety of tops, cardigans, trousers, shorts, sweaters and dresses, all in neutral tones. The range plays into the idea of slow fashion, with characteristic Italian craftsmanship ensuring the garments will last for years.

Within the collection are two types of yarn. The first is a premium 100 per cent cashmere, produced from Mongolian cashmere and spun by one of the most prestigious Italian spinners Filati Biagioli (majority owned by Prada and Zegna). This yarn is certified by the Sustainable Fibre Alliance who monitors the chain of custody to ensure the animal, environment and herder welfare are being looked after.

The second yarn is recycled cashmere made by Re.Verso from post factory and post-consumer waste. The brand says its use promotes a fully circular and recycled fashion economy.

Further embracing sustainability, the fashion brand says all its packaging is made from recycled and biodegradable material.

Within the collection are two types of yarn. The first is a premium 100 per cent cashmere, produced from Mongolian cashmere and spun by one of the most prestigious Italian spinners…

The MyCashmere collection was unveiled at El Norte, Mayfair

The MyCashmere collection was previewed at El Norte, a Spanish restaurant in the heart of Mayfair. El Norte is the latest venture from Arian and Alberto Zandi, co-founders of the Emerald Hospitality Group.  

The decor takes inspiration from a villa in the north of Spain, hence its name El Norte. We’re told, further openings are expected in cities like Dubai and New York.

Guests Check Out BACARDÍ Capsule Collection Merch at NAHMIAS Studio Visit Ahead of PMFW

PFW: BACARDÍ Rum capsule collection with Nahmias features QR codes to promote new artists

BACARDÍ Rum has launched its first capsule collection with Nahmias at Paris Fashion Week, as part of an initiative to champion underrepresented voices in the music industry, using smartphone technology. The collection features embedded QR codes in each garment, which directs phone-wielding fashionistas to an album of rising global musical talent, when they go toContinue Reading

A Timex Adidas Original blue Project Two watch on a wrist

Timex Group adds to Adidas Originals lifestyle watch collection, unveils global campaign

Keep your eye out for a new campaign from Timex Group to promote Adidas Originals lifestyle watches, as the brand adds some cool editions to the range.  The colourful watch collection combines street style, with retro-inflected and sustainable technology. The global campaign is dubbed Time for me.  New additions to the collection include the £69Continue Reading

%d bloggers like this: