Salon Privé London 2023 preview: Luxury brands line up alongside cutting-edge cars

The fully electric Rimac Nevera supercar speeding along a country road

Supercar show Salon Privé has long been a magnet for like minded luxury brands, and its Spring London automotive event, which runs April 20-22 April, at the prestigious Royal Hospital Chelsea, is no different.

One of the few trophy events approved at the fittingly-elite Royal Hospital Chelsea grounds, the event is a unique opportunity for lovers of luxury goods and the finer things in life to view the latest products and make purchases. 

Salon Privé London guests will also get to see a series of cutting-edge automobiles making their UK debuts, as well as the Concours de Vente gathering of 75 collectable classics priced from £250,000 to well over £1 million, all available for purchase. 

Premium car brands certain to leave enthusiasts awestruck at the show include Alpine, Aston Martin, Bentley, Clive Sutton, Everrati, Porsche, Rolls-Royce, and Ferrari. The latter, represented by H.R. Owen, will be showcasing the Ferrari Roma Coupe and Spider, along with the SF90 hypercar and the new 296 GTS hybrid sports car. 

The event will also feature an exclusive ‘holy trinity’ of three cars with over 1,000bhp, including the fully electric Rimac Nevera…

The event will also feature an exclusive ‘holy trinity’ of three cars with over 1,000bhp, including the fully electric Rimac Nevera (pictured top), the hybrid Delage D12, and the ICE-powered Hennessey Venom F5 roadster (above). 

Other exciting vehicles making their Salon Privé debut include the Wiesmann Project Thunderball electric roadster, Theon Design’s bespoke Porsche-based ITA001, Polestar 3 SUV, Lamborghini’s Huracan Sterrato, and the all-electric Abarth 500e Scorpionissima. Additionally, visitors can look forward to seeing the Genesis GV60, Electrogenic’s all-electric E-type.

Amid these wheels, Boodles, the famous family-run jewellery house with an illustrious reputation for innovative design and quality craftsmanship, will be exhibiting their latest creations, including the Raindance ring.

Other highlights include the Montblanc 1858 8000 Capsule collection of timepieces, just weeks after its world debut in Geneva, and the Montblanc 1958 Iced Sea Collection with a new dark grey dial colour.

Salon Privé London will also feature new bikes from the revival of Norton Motorcycles, with the reborn Commando 961 certain to be a centre of attention, as well as exclusive one-off creations from the Krazy Horse Custom collection. 

Ventura, a specialist in classic Riva boats and exclusive UK dealer for Ferretti Group brands and Salon Privé regular, will represent the marine lifestyle, while UK helicopter provider Sloane Helicopters, will be showcasing more than half a century of heritage.

Sloane has been the sole UK and Ireland distributor for VIP Agusta helicopters for nearly 30 years, selling over 500 new Robinson helicopters, offering authorised support and maintenance from four bases, and operating a renowned flying school from Sywell Aerodrome. If you want to know about choppers, make sure you drop by for a chat.

In addition, ticket holders will get to see luxury outdoor products from Suns Lifestyle, premium aluminium louvred pergolas, and complementary lounge and dining collections designed to be used all year round. Lord & Lama will also exhibit one-of-a-kind sculptures and furniture, including their latest private collection titled ‘Prehistoric,’ which sees fossilised wood expertly crafted into breathtaking home furnishings.

Food and hospitality are also likely to be first class, with a three-course luncheon, delicious Pommery Champagne, cocktails from the London Essence Co and fine wines from Chateau La Gordonne.

For ticket information, visit Salon Privé London online here.

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