Luxury audio specialist Bang & Olufsen is partnering with Scuderia Ferrari for the 2023 Formula 1 season. The collaboration will see Bang & Olufsen’s logo prominently placed on Charles Leclerc and Carlos Sainz’s race cars, as well as a variety of fan experiences trackside and in Bang & Olufsen stores worldwide.
At F1 races, fans can look forward to experiencing Bang & Olufsen’s high-end products, including the company’s advanced Beolab loudspeakers and immersive TV experiences.
Away from the circuit, Bang & Olufsen stores will invite customers to immerse themselves in events that celebrate the brand’s devotion to style and music.
As a brand that has been creating award-winning audio and home entertainment products since 1925, Bang & Olufsen knows a thing or two about timeless design, and exceptional craftsmanship.
At F1 races, fans can look forward to experiencing Bang & Olufsen’s high-end products…
Bang & Olufsen has created some of the world’s most iconic audio and home entertainment products: the likes of the Beogram 4000 record player and Beosound 9000 6-CD changer are design classics.
Similarly, Ferrari, the Italian stallion of the automotive world, has been revving up engines and breaking records since 1947. Founded by the legendary Enzo Ferrari, the company started out as a racing team, with a passion for speed and a drive to win.
But it wasn’t long before the brand’s signature blend of speed, style, and luxury had car enthusiasts all over the world racing to own one.
“Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common,” says Ferrari CEO, Benedetto Vigna.
Bang & Olufsen CEO, Kristian Teär, adds that the partnership with Ferrari is a way for the brand to bring “magical moments” to enthusiasts through their shared love of speed and music.
Hot on the exhaust pipes of its long term partnership announcement with McLaren Automotive, Bowers & Wilkins has unveiled the Pi8 McLaren Edition, a racy reimagining of its award-winning flagship wireless earbuds. Sonically, the Pi8 McLaren Edition sound exactly the same as the original Pi8, already lauded for their sound quality and form factor. What…
If you collected Hot Wheels as a kid and love Formula 1, it may be time to renew your addition. Mattel has just unveiled a mouth-watering F1 car collection for 2025. Each 1:64 scale die-cast car is engineered for use on the iconic Hot Wheels orange track, and boasts authentic team livery. The move follows…
In-car entertainment is about to get an upgrade with the launch of a new Abbey Road Studios Mode, developed by Bowers & Wilkins, in collaboration with the world’s best known recording studio. Due to debut in the Volvo EX90 electric SUV in 2025, the technology transforms the car’s cabin into a simulacrum of what you…
The Luxe Review 
Luxury audio specialist Bang & Olufsen is partnering with Scuderia Ferrari for the 2023 Formula 1 season. The collaboration will see Bang & Olufsen’s logo prominently placed on Charles Leclerc and Carlos Sainz’s race cars, as well as a variety of fan experiences trackside and in Bang & Olufsen stores worldwide.
At F1 races, fans can look forward to experiencing Bang & Olufsen’s high-end products, including the company’s advanced Beolab loudspeakers and immersive TV experiences.
Away from the circuit, Bang & Olufsen stores will invite customers to immerse themselves in events that celebrate the brand’s devotion to style and music.
As a brand that has been creating award-winning audio and home entertainment products since 1925, Bang & Olufsen knows a thing or two about timeless design, and exceptional craftsmanship.
Bang & Olufsen has created some of the world’s most iconic audio and home entertainment products: the likes of the Beogram 4000 record player and Beosound 9000 6-CD changer are design classics.
Similarly, Ferrari, the Italian stallion of the automotive world, has been revving up engines and breaking records since 1947. Founded by the legendary Enzo Ferrari, the company started out as a racing team, with a passion for speed and a drive to win.
But it wasn’t long before the brand’s signature blend of speed, style, and luxury had car enthusiasts all over the world racing to own one.
“Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common,” says Ferrari CEO, Benedetto Vigna.
Bang & Olufsen CEO, Kristian Teär, adds that the partnership with Ferrari is a way for the brand to bring “magical moments” to enthusiasts through their shared love of speed and music.
From playlist to pit lane: Bowers & Wilkins and McLaren race ahead with Pi8 F1 earbuds
Hot on the exhaust pipes of its long term partnership announcement with McLaren Automotive, Bowers & Wilkins has unveiled the Pi8 McLaren Edition, a racy reimagining of its award-winning flagship wireless earbuds. Sonically, the Pi8 McLaren Edition sound exactly the same as the original Pi8, already lauded for their sound quality and form factor. What…
Hot Wheels moves into pole position with extensive new Formula 1 car collection
If you collected Hot Wheels as a kid and love Formula 1, it may be time to renew your addition. Mattel has just unveiled a mouth-watering F1 car collection for 2025. Each 1:64 scale die-cast car is engineered for use on the iconic Hot Wheels orange track, and boasts authentic team livery. The move follows…
Abbey Road Studios Mode by Bowers & Wilkins: I experience iconic recording studio sound in a Volvo EX90
In-car entertainment is about to get an upgrade with the launch of a new Abbey Road Studios Mode, developed by Bowers & Wilkins, in collaboration with the world’s best known recording studio. Due to debut in the Volvo EX90 electric SUV in 2025, the technology transforms the car’s cabin into a simulacrum of what you…
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