Hi-Fi in pole position: Bang & Olufsen partners Ferrari for 2023 F1 season

A Ferrari mechanic adds a Bang & Olufsen logo to an F1 car

Luxury audio specialist Bang & Olufsen is partnering with Scuderia Ferrari for the 2023 Formula 1 season. The collaboration will see Bang & Olufsen’s logo prominently placed on Charles Leclerc and Carlos Sainz’s race cars, as well as a variety of fan experiences trackside and in Bang & Olufsen stores worldwide.

At F1 races, fans can look forward to experiencing Bang & Olufsen’s high-end products, including the company’s advanced Beolab loudspeakers and immersive TV experiences.

Away from the circuit, Bang & Olufsen stores will invite customers to immerse themselves in events that celebrate the brand’s devotion to style and music. 

As a brand that has been creating award-winning audio and home entertainment products since 1925, Bang & Olufsen knows a thing or two about timeless design, and exceptional craftsmanship. 

At F1 races, fans can look forward to experiencing Bang & Olufsen’s high-end products…

Bang & Olufsen has created some of the world’s most iconic audio and home entertainment products: the likes of the Beogram 4000 record player and Beosound 9000 6-CD changer are design classics.

Similarly, Ferrari, the Italian stallion of the automotive world, has been revving up engines and breaking records since 1947. Founded by the legendary Enzo Ferrari, the company started out as a racing team, with a passion for speed and a drive to win.

But it wasn’t long before the brand’s signature blend of speed, style, and luxury had car enthusiasts all over the world racing to own one.

“Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common,” says Ferrari CEO, Benedetto Vigna.

Bang & Olufsen CEO, Kristian Teär, adds that the partnership with Ferrari is a way for the brand to bring “magical moments” to enthusiasts through their shared love of speed and music.

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About Steve May

Creator of Home Cinema Choice magazine, and editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Yahoo UK, Home Cinema Choice, Games Radar, Ideal Home, Louder Sounds, Channel News and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter and Instagram as @SteveMay_UK

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