Samsung is updating its range of lifestyle 4k televisions, The Frame, The Sero and Serif, with an all-new matte screen finish for 2022.
The matte display reduces glare and reflections, and diffuses light in various angles and directions by introducing an embossed surface which combats daylight or ambient light reflections.
It also allows The Frame to present digital art that looks more ‘painterly.’
No coincidence then that The Frame also offers an updated Art Store that makes content easier to browse, allowing subscribers access to more than 1,600 pieces of art from renowned institutions. For the 2022 Frame, consumers can now enjoy a 2-month free trial, extended from the previous 1-month trial.
The Samsung Serif lifestyle TV, notable for its slim top which is ideal for knick knacks and a favourite with interior designers, comes with a matte finish body to blend seamlessly with the matte display, again giving a more premium look and feel.
Finally the Sero, which can be viewed in both landscape and vertical orientations, is also going matte, and has new smart features optimised for its vertical screen experience.
The 2022 Frame will be available in 32-, 43-, 50-, 55-, 65-, 75- and 85-inches, The Serif in 43-, 50-, 55- and 65-inch screen sizes, and The Sero in 43-inches.
The matte finish makes screens like The Frame present images that look more ‘painterly’…
Samsung is also introducing its first OLED TV this year, the S95B, utilising advanced QD-OLED technology for a brighter picture performance and wider colour performance. Samsung says the screen also features an OLED brightness booster.
Behind the posh new glass is a Neural Quantum 4k processor, and comes with Object Tracking Sound and Q-Symphony audio with Dolby Atmos.
The Samsung S95B will be available in 55- and 65-inch sizes, and is available from April.
Following the announcement of its 2022 4k Neo QLED models, the brand has also confirmed a trio of new high-end 8k Neo QLED screens, the QN900, QN800 and QN700. Available in 55-, 65-, 75- and 85-inch screen sizes, these models feature a high-precision Mini LED backlight and an all-new Neural Quantum Processor 8k with AI.
The top of the range QN900B boasts a 90W 6.2.4-channel sound system. The 8k models feature a swish, slim Infinity One design, trimmed with stainless-steel.
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