Introducing the Smeg Coca-Cola special edition ‘Iconic’ refrigerator, the second cool collaboration between the luxury Italian appliance brand and legendary soft drink company.
Following on from Smeg’s 70’s style Unity Coca-Cola model released last year, this new Coke collab pays homage to fifties Americana, blending Coke’s signature red and white colour scheme with Smeg’s classic retro design. Period details include marketing slogans like ‘Ice Cold’ and ‘Have a Coke,’ along with the classic ‘Drink Coca-Cola’ logo.
The Coca-Cola logo is one of the most recognisable in the world. While Dr John S Pemberton invented the drink’s formula back in 1886, it was his bookkeeper, Frank M Robinson, who suggested and created the handwritten script logo.
Based on Smeg’s FAB28 model, the Smeg x Coca-Cola ‘Iconic’ fridge boasts a 270 litre capacity, which we’re reliably informed is enough to chill 233 cans, and has removable glass shelves, internal LED lighting, a Life Plus compartment for perishables, and a fruit and veg draw.
A small 24 litre icebox is situated up top, for frozen food and ice.
this new Coke collab pays homage to fifties Americana, blending Coke’s signature red and white colour scheme with Smeg’s classic retro design…
Got 233 cans of Coke? We know where you can store them…
“We’re excited to bring Coca-Cola and Smeg together to celebrate our brands in such an expressive fashion,” said Karen Schohan, Senior Licensing Manager for The Coca-Cola Company. “What better home could an ice cold Coke have than an iconic SMEG refrigerator?”
The Iconic Coca-Cola fridge sells for £2,299 and is available in-store at Smeg’s flagship London store, on 14 Regent Street, St James’s, or online.
The Bühlmann Decompression 02 is a professional-grade mechanical dive watch on a mission. Building on the success of the 2021 Decompression 01, the new model focuses on enhanced functionality, safety and real-world usability, with a design shaped by decades of research originating from Dr Albert A. Bühlmann’s pioneering decompression work. The Decompression 02 is of…
Bowers & Wilkins has launched a McLaren F1 edition of its flagship PX8 S2 over-ear headphones. The new cans adopt a distinctive palette of Papaya orange and Anthracite Grey, with subtle Speedmark detailing on the headband and earcups. The finish is paired with diamond-cut highlights and Nappa leather cushions, reinforcing the model’s position at the…
Orient Star has expanded its Classic Collection M45 with two hand-wound moon-phase watches built around a newly developed movement and design theme centred on the quiet passage of time. The models, one a regular production piece, the other a limited edition of 140, take their cues from the Pleiades star cluster, a recurring inspiration for…
The Luxe Review 
Introducing the Smeg Coca-Cola special edition ‘Iconic’ refrigerator, the second cool collaboration between the luxury Italian appliance brand and legendary soft drink company.
Following on from Smeg’s 70’s style Unity Coca-Cola model released last year, this new Coke collab pays homage to fifties Americana, blending Coke’s signature red and white colour scheme with Smeg’s classic retro design. Period details include marketing slogans like ‘Ice Cold’ and ‘Have a Coke,’ along with the classic ‘Drink Coca-Cola’ logo.
The Coca-Cola logo is one of the most recognisable in the world. While Dr John S Pemberton invented the drink’s formula back in 1886, it was his bookkeeper, Frank M Robinson, who suggested and created the handwritten script logo.
Based on Smeg’s FAB28 model, the Smeg x Coca-Cola ‘Iconic’ fridge boasts a 270 litre capacity, which we’re reliably informed is enough to chill 233 cans, and has removable glass shelves, internal LED lighting, a Life Plus compartment for perishables, and a fruit and veg draw.
A small 24 litre icebox is situated up top, for frozen food and ice.
“We’re excited to bring Coca-Cola and Smeg together to celebrate our brands in such an expressive fashion,” said Karen Schohan, Senior Licensing Manager for The Coca-Cola Company. “What better home could an ice cold Coke have than an iconic SMEG refrigerator?”
The Iconic Coca-Cola fridge sells for £2,299 and is available in-store at Smeg’s flagship London store, on 14 Regent Street, St James’s, or online.
Introducing the Decompression 02: Bühlmann’s most advanced dive watch yet
The Bühlmann Decompression 02 is a professional-grade mechanical dive watch on a mission. Building on the success of the 2021 Decompression 01, the new model focuses on enhanced functionality, safety and real-world usability, with a design shaped by decades of research originating from Dr Albert A. Bühlmann’s pioneering decompression work. The Decompression 02 is of…
PX8 S2 McLaren Edition Brings F1 Style to premium Bowers & Wilkins over-ear headphones
Bowers & Wilkins has launched a McLaren F1 edition of its flagship PX8 S2 over-ear headphones. The new cans adopt a distinctive palette of Papaya orange and Anthracite Grey, with subtle Speedmark detailing on the headband and earcups. The finish is paired with diamond-cut highlights and Nappa leather cushions, reinforcing the model’s position at the…
Orient Star adds new minimalist moon-phase watches to Classic M45 line
Orient Star has expanded its Classic Collection M45 with two hand-wound moon-phase watches built around a newly developed movement and design theme centred on the quiet passage of time. The models, one a regular production piece, the other a limited edition of 140, take their cues from the Pleiades star cluster, a recurring inspiration for…
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