Italian appliance brand Smeg has partnered with Coca-Cola to create a limited edition Unity refrigerator that’s all kinds of groovy. Released to celebrate the 50th anniversary of Coca-Cola’s legendary ‘Hilltop’ commercial, the FAB28 model sports a fabulous pop art design, perfectly in harmony with Smeg’s signature retro style.
The ‘Hilltop’ Coca-Cola ad is largely regarded as one of the most influential TV commercials ever made.
It featured a song with the lyrics “I’d like to buy the world a Coke” and “It’s the real thing.” A reworked version of the tune, ‘I’d like to teach the world to sing (in perfect harmony)’, was duly released by The Hillside Singers and then The New Seekers. It became a huge pop hit around the world.
Smeg is one of a number of fashion and beauty brands to join Coca-Cola’s Unity Collection celebration.
This FAB28 model sports a fabulous pop art design, perfectly in harmony with Smeg’s signature retro style…
The Unity fridge uses a distinctive pastel colour scheme, images of classic Coca-Cola bottles, ‘70s peace signs, flowers and ‘Love’ iconography; the refrain ‘It’s the real thing’ is bannered across the fridge.
Only 25 models of the Unity retro fridge will be available to purchase. An official numbered plaque on each model confirms its limited edition authenticity.
The interior features removable glass shelving, to maximise space, with a life plus compartment for preserving perishable foods and a fruit and vegetable drawer. There’s also an icebox for storing ice and frozen foods. Storage capacity is 270 litres.
The special edition Unity fridge will be exclusively available in Smeg’s UK flagship store in London St James and from shop.smeguk.com. It sells for £2,399.
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