Introducing the Smeg Coca-Cola special edition ‘Iconic’ refrigerator, the second cool collaboration between the luxury Italian appliance brand and legendary soft drink company.
Following on from Smeg’s 70’s style Unity Coca-Cola model released last year, this new Coke collab pays homage to fifties Americana, blending Coke’s signature red and white colour scheme with Smeg’s classic retro design. Period details include marketing slogans like ‘Ice Cold’ and ‘Have a Coke,’ along with the classic ‘Drink Coca-Cola’ logo.
The Coca-Cola logo is one of the most recognisable in the world. While Dr John S Pemberton invented the drink’s formula back in 1886, it was his bookkeeper, Frank M Robinson, who suggested and created the handwritten script logo.
Based on Smeg’s FAB28 model, the Smeg x Coca-Cola ‘Iconic’ fridge boasts a 270 litre capacity, which we’re reliably informed is enough to chill 233 cans, and has removable glass shelves, internal LED lighting, a Life Plus compartment for perishables, and a fruit and veg draw.
A small 24 litre icebox is situated up top, for frozen food and ice.
this new Coke collab pays homage to fifties Americana, blending Coke’s signature red and white colour scheme with Smeg’s classic retro design…
Got 233 cans of Coke? We know where you can store them…
“We’re excited to bring Coca-Cola and Smeg together to celebrate our brands in such an expressive fashion,” said Karen Schohan, Senior Licensing Manager for The Coca-Cola Company. “What better home could an ice cold Coke have than an iconic SMEG refrigerator?”
The Iconic Coca-Cola fridge sells for £2,299 and is available in-store at Smeg’s flagship London store, on 14 Regent Street, St James’s, or online.
London’s goth history is crawling back out of the crypt – and it has brought some excellent clothes with it. Cult British label PURE SEX has officially relaunched after more than three decades, beginning its new era with an exclusive collaboration celebrating The Batcave: the seminal Soho club widely credited with helping to shape Britain’s…
Bourbon and barbering come together in a new collaboration that pairs Kentucky whiskey with contemporary men’s grooming. American bourbon brand Elijah Craig has partnered with premium barbering outfit Ruffians to create a limited-edition gift set, designed to appeal to men with an appreciation for both fine spirit and personal style. The Luxe Review attended the…
The right Father’s Day gift isn’t always about extravagance, it’s about the gesture. A well-chosen gift says: I know what you love. And yes, I noticed that your favourite aftershave ran out three months ago. In this guide, we’ve done the hard work for you, scouring the shelves, scrolling the sites, and calling in a…
The Luxe Review 
Introducing the Smeg Coca-Cola special edition ‘Iconic’ refrigerator, the second cool collaboration between the luxury Italian appliance brand and legendary soft drink company.
Following on from Smeg’s 70’s style Unity Coca-Cola model released last year, this new Coke collab pays homage to fifties Americana, blending Coke’s signature red and white colour scheme with Smeg’s classic retro design. Period details include marketing slogans like ‘Ice Cold’ and ‘Have a Coke,’ along with the classic ‘Drink Coca-Cola’ logo.
The Coca-Cola logo is one of the most recognisable in the world. While Dr John S Pemberton invented the drink’s formula back in 1886, it was his bookkeeper, Frank M Robinson, who suggested and created the handwritten script logo.
Based on Smeg’s FAB28 model, the Smeg x Coca-Cola ‘Iconic’ fridge boasts a 270 litre capacity, which we’re reliably informed is enough to chill 233 cans, and has removable glass shelves, internal LED lighting, a Life Plus compartment for perishables, and a fruit and veg draw.
A small 24 litre icebox is situated up top, for frozen food and ice.
“We’re excited to bring Coca-Cola and Smeg together to celebrate our brands in such an expressive fashion,” said Karen Schohan, Senior Licensing Manager for The Coca-Cola Company. “What better home could an ice cold Coke have than an iconic SMEG refrigerator?”
The Iconic Coca-Cola fridge sells for £2,299 and is available in-store at Smeg’s flagship London store, on 14 Regent Street, St James’s, or online.
Cult 80s goth label PURE SEX returns to London with a week-long Shoreditch pop-up
London’s goth history is crawling back out of the crypt – and it has brought some excellent clothes with it. Cult British label PURE SEX has officially relaunched after more than three decades, beginning its new era with an exclusive collaboration celebrating The Batcave: the seminal Soho club widely credited with helping to shape Britain’s…
Elijah Craig and Ruffians barbershops partner on bourbon-inspired grooming gift set
Bourbon and barbering come together in a new collaboration that pairs Kentucky whiskey with contemporary men’s grooming. American bourbon brand Elijah Craig has partnered with premium barbering outfit Ruffians to create a limited-edition gift set, designed to appeal to men with an appreciation for both fine spirit and personal style. The Luxe Review attended the…
61 of the best luxury Father’s Day gifts: watches, booze, fashion, experiences and tech treats
The right Father’s Day gift isn’t always about extravagance, it’s about the gesture. A well-chosen gift says: I know what you love. And yes, I noticed that your favourite aftershave ran out three months ago. In this guide, we’ve done the hard work for you, scouring the shelves, scrolling the sites, and calling in a…
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