Samsung has used CES 2022 to announce its new lifestyle TV models will literally become works of art, with a new matte finish display to better show off digital artworks, and an integrated NFT platform.
Lifestyle TV design is becoming a big business for Samsung. It currently offers three distinct models: The Frame, The Sero and The Serif. This new matte display, with anti-glare, anti-reflection and anti-fingerprint properties, will feature on all three models.
As a result, all three models have received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.
The brand says it sold over one million units of The Frame in 2021.
Samsung says The Frame now offers ‘the best art viewing experience outside of a museum.’ Screen sizes will range from 32- to 85-inches.
The Serif will also come with a matte finish body in 2022, to blend with the matte display, and will come in a new 65-inch version.
Samsung’s novel rotating vertical/horizontal lifestyle TV, The Sero, combines both a matte display with a vertical Multi View function, which allows you to view different content on the top and bottom of the screen simultaneously, or search information online while watching something.
Lifestyle TV design is becoming a big business for Samsung. The brand says it sold over one million units of The Frame in 2021…
Samsung is also expanding its mounting options in 2022, which will delight interior designers. Incoming is an Auto Rotating Wall Mount and Stand, which allows viewers to automatically rotate their screens, depending on what content you’re watching.
This will be accompanied by a new vertical user interface, which up-ends Samsung’s Smart Hub, and a vertical Multi View feature. YouTube and TikTok apps can be used in this vertical mode, alongside the set’s Ambient Mode+ and Art Mode.
The brand is similarly expanding its bezel options for The Frame, and introducing a full motion slim-fit wall mount.
Samsung is also upgrading its ultra-premium modular MicroLED giant screen line (pictured top), announcing an 89-inch option, to join its 110- and 101-inch configurations, and finally integrating Dolby Atmos cinematic audio.
Atmos will be delivered via top, side, and bottom channel speakers. The panels will also introduce Multi View, which lets users view content from four different sources simultaneously, from any or all of the set’s four HDMI ports, in 4k resolution at up to 120fps.
Samsung says its Micro LED display modules will also offer better image quality in 2022, delivering more precise colour and brightness gradations.
Functional customisation includes an Art Mode, which allows owners to easily display artwork or digital photography. What’s more, 2022 MicroLED models will come with two exclusive media pieces from artist and designer Refik Anadol.
“We’re seeing The Wall, as well as traditional style screens, being specified for private art galleries as well as more traditional media spaces,” Kris Hogg, Samsung’s European Business manager for Luxury Living, told The Luxe Review. “Gone are the days when a screen was just for watching movie or TV content.”
Perhaps it’s no surprise then that Samsung Micro LED, Neo QLED and The Frame TVs will also include an integrated NFT platform, for discovering, purchasing, and trading digital artwork.
“What I can say is that our MicroLED 110-inch screen is going to change the way we all think about media rooms and cinemas,” adds Hogg. “With Micro LED technology you can get the same viewing experience in daylight, which means we can start talking about multi-modal spaces rather than dedicated cinemas. Multi Modal spaces are rooms where at the press of a button you can go from a cinema experience, dark and cosy to a sports bar with the blinds open and your friends standing around watching a big event, and then back to a family TV room.”
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