What do we love most about collecting Swatch watches? It could be the bright colourways; it may be the brand’s playful sense of style, but we also can’t get enough of its limited-edition designer collaborations. Perhaps nothing sums up all three of our favourite things better than Swatch’s new collaboration with The Museum of Modern Art – a special edition collection launched with MoMA as part of the Swiss watch brand’s Museum Journey series.
The Dream by Henri Rousseau, part of the Swatch x MoMA collection
The new collection features six unique creations inspired by artworks from MoMA’s galleries, including The Dream (1910) by Henri Rousseau (above), The Starry Night (1889) by Vincent van Gogh, Hope, II (1907-1908) by Gustav Klimt, Composition in Oval with Color Planes 1 (1914) by Piet Mondrian, The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966) by Tadanori Yokoo, and New York (1968) by Tadanori Yokoo.
Whether you want to bring a particular artwork to your wrist, or want to add the entire new collection to yours, each of these timepieces can be purchased individually or as a collector’s edition, in a super cool collector’s box inspired by the Blade Stair, the famed architectural feature of MoMA.
Suculentas Beringelas by Beatriz Milhazes, which is available to create custom watch creations from with Swatch x YOU
The MoMA collab continues with more Swatch designs made with artist Beatriz Milhazes to include three of her works from MoMA’s collection on the super-smart Swatch X You platform: Suculentas Beringelas (Succulent Eggplants) (1996), O Espelho (The Mirror) (2000), and Meu Bem (2008).
“MoMA’s commitment to good design as a part of everyday life is exemplified by Swatch watches.”
Using the innovative Swatch X You tool online and in select Swatch stores, you can create your own customised watch style by choosing the specific piece of the canvas you would like on your wrist – allowing for seemingly endless design possibilities. Without the tool, a limited run of one design from each artwork by Milhazes will also be available at the MoMA Design Stores in New York.
“We’re proud to continue MoMA’s ongoing relationship with Swatch through this new collection of watches inspired by artworks from MoMA’s collection,” said Robin Sayetta, Associate Director of Business Development for MoMA, “MoMA’s commitment to good design as a part of everyday life is exemplified by Swatch watches.”
The special-edition watches are available at Swatch stores worldwide and swatch.com, as well as global MoMA Design Stores.
Introducing this season’s most audacious luxury gift: a gold-plated watch box priced at €43,000. Lac Humidors, known for its high-end humidors and watch winders, describes the box as both a technical showpiece and a tongue-in-cheek answer to the age-old question of what to buy for the person who has everything. Due to the complexity of…
Orient Star has expanded its Classic Collection M45 with two hand-wound moon-phase watches built around a newly developed movement and design theme centred on the quiet passage of time. The models, one a regular production piece, the other a limited edition of 140, take their cues from the Pleiades star cluster, a recurring inspiration for…
Bienne-based watch company Perrelet has unveiled its latest artistic collaboration, bringing the work of Emirati calligrapher Diaa Allam to the dial of a new limited-edition Turbine model. The watch, making its debut at Dubai Watch Week, is limited to just 50 pieces worldwide and blends contemporary Arabic calligraphy with one of the brand’s most recognisable…
As the countdown begins for the July 25 release of Fantastic Four: First Steps, G-Shock and Marvel Studios have partnered for a limited-edition collectors watch set, inspired by Marvel’s first family. The partnership leans into the retro-futurist spirit of this latest iteration of the Fantastic Four. With a design language pulled from the 1960s, but…
The Luxe Review 
What do we love most about collecting Swatch watches? It could be the bright colourways; it may be the brand’s playful sense of style, but we also can’t get enough of its limited-edition designer collaborations. Perhaps nothing sums up all three of our favourite things better than Swatch’s new collaboration with The Museum of Modern Art – a special edition collection launched with MoMA as part of the Swiss watch brand’s Museum Journey series.
The new collection features six unique creations inspired by artworks from MoMA’s galleries, including The Dream (1910) by Henri Rousseau (above), The Starry Night (1889) by Vincent van Gogh, Hope, II (1907-1908) by Gustav Klimt, Composition in Oval with Color Planes 1 (1914) by Piet Mondrian, The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966) by Tadanori Yokoo, and New York (1968) by Tadanori Yokoo.
Whether you want to bring a particular artwork to your wrist, or want to add the entire new collection to yours, each of these timepieces can be purchased individually or as a collector’s edition, in a super cool collector’s box inspired by the Blade Stair, the famed architectural feature of MoMA.
The MoMA collab continues with more Swatch designs made with artist Beatriz Milhazes to include three of her works from MoMA’s collection on the super-smart Swatch X You platform: Suculentas Beringelas (Succulent Eggplants) (1996), O Espelho (The Mirror) (2000), and Meu Bem (2008).
Using the innovative Swatch X You tool online and in select Swatch stores, you can create your own customised watch style by choosing the specific piece of the canvas you would like on your wrist – allowing for seemingly endless design possibilities. Without the tool, a limited run of one design from each artwork by Milhazes will also be available at the MoMA Design Stores in New York.
“We’re proud to continue MoMA’s ongoing relationship with Swatch through this new collection of watches inspired by artworks from MoMA’s collection,” said Robin Sayetta, Associate Director of Business Development for MoMA, “MoMA’s commitment to good design as a part of everyday life is exemplified by Swatch watches.”
The special-edition watches are available at Swatch stores worldwide and swatch.com, as well as global MoMA Design Stores.
French atelier Lac Humidors unveils bespoke gold-plated watch box worth €43,000
Introducing this season’s most audacious luxury gift: a gold-plated watch box priced at €43,000. Lac Humidors, known for its high-end humidors and watch winders, describes the box as both a technical showpiece and a tongue-in-cheek answer to the age-old question of what to buy for the person who has everything. Due to the complexity of…
Orient Star adds new minimalist moon-phase watches to Classic M45 line
Orient Star has expanded its Classic Collection M45 with two hand-wound moon-phase watches built around a newly developed movement and design theme centred on the quiet passage of time. The models, one a regular production piece, the other a limited edition of 140, take their cues from the Pleiades star cluster, a recurring inspiration for…
Perrelet teams up with Emirati artist Diaa Allam for a 50-piece limited Turbine timepiece
Bienne-based watch company Perrelet has unveiled its latest artistic collaboration, bringing the work of Emirati calligrapher Diaa Allam to the dial of a new limited-edition Turbine model. The watch, making its debut at Dubai Watch Week, is limited to just 50 pieces worldwide and blends contemporary Arabic calligraphy with one of the brand’s most recognisable…
G-Shock x Marvel Studios team up for Fantastic Four: First Steps collectors watch set
As the countdown begins for the July 25 release of Fantastic Four: First Steps, G-Shock and Marvel Studios have partnered for a limited-edition collectors watch set, inspired by Marvel’s first family. The partnership leans into the retro-futurist spirit of this latest iteration of the Fantastic Four. With a design language pulled from the 1960s, but…
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