El Supremo Rum, from Paraguay, has launched in the UK, bringing a distinctive national style – Caña Paraguaya – to British rum fans.
Produced in partnership with CAPASA, Paraguay’s state‑owned sugarcane alcohol producer, the range draws on traditional production methods rooted in indigenous Guaraní culture.
El Supremo is made using 100% sugarcane juice that’s reduced over an open fire for several hours into miel de caña, or sugarcane honey, before fermentation and distillation. This process concentrates flavour and gives the spirit a richer aromatic profile than many conventional rums.
Ageing follows a double-cask approach. The spirit is first matured in native Incienso Marrón wood, long associated with Guaraní traditions, before being transferred to French oak casks. The producer opts for static ageing rather than solera blending, meaning each bottling carries a true age statement reflective of its time in cask.
Four expressions are now available at launch: a 5 year old, 8 year old, 12 year old and 18 year old, each bottled to showcase a progression in depth and complexity.
The Luxe Review attended the London launch event, where the full El Supremo line-up was poured, offering an opportunity to explore a category still relatively unfamiliar on these shores.
Global rum ambassador Ian Burrell compèred the launch event , alongside Filippo Maria Olivi, CEO of El Supremo Rum, along with folk dancing troup Grupo Eirete UK, and a harpist. The Paraguayan harp is formally recognised as the national instrument of Paraguay.
El Supremo is made using 100% sugarcane juice that’s reduced over an open fire for several hours into miel de caña, or sugarcane honey…
El Supremo rum tasting notes
The youngest expression in the El Supremo range opens with a lively nose of honey and bitter chocolate. On the palate, it’s supple and delicate, offering notes of toffee, spice and black pepper. The finish is peppery, softened by a touch of vanilla sweetness.
The 8-year-old introduces greater structure. Aromas lean towards spice and sweetness, with cinnamon, clove and a hint of wood. The palate is drier, with cocoa, caramel and a subtle mineral character. A long, warming finish carries spiced cocoa notes.
This was one of the standouts at the tasting, striking a balance between price and flavour that should appeal to a broad audience.
The 12-year-old builds further complexity. The nose is polished, with clove, cinnamon and vanilla layered over aged wood. On the palate, it’s richer and more rounded, delivering vanilla, butterscotch and milk chocolate. The finish introduces a touch of heat, with red pepper flake alongside lingering vanilla.
It’s another highlight of the range, offering a depth that feels well judged for its price point.
The oldest expression presents a more developed profile. The nose combines dried apricot, cherry and roasted tea with oak and dark chocolate. The palate is velvety, with sweet dried fruit and pronounced oak, before moving into a smoky finish of caramel and honeycomb. The finish is long, with notes of dark chocolate, espresso and leather, touched by honey.
El Supremo Rum is now available, with the 5YO, 8YO, 12O and 18YO, priced at £35.95, £49.95, £58.95, and £98.95, respectively.
Retailers include Gerry’s Wine & Spirits, Rum Shop UK and NotOnTheHighStreet.
Rum, music and mixology come together in an unusual collaboration as Vapoura Rum celebrates London’s Mandrake Hotel with a limited-edition vinyl record and a bespoke summer cocktail menu. Vapoura Rum The After Stories is a new creative project that invites music producers to capture the atmosphere of iconic venues through sound. The inaugural release sees…
Our love affair with Japanese whisky shows no sign of abating, as experimental producer Hatozaki brings the Fifth and Sixth Editions of its Omakase Collection to the UK – and they’re looking like exceptional value. Produced at the Kaikyō Distillery on the shores of Japan’s Seto Inland Sea, the Hatozaki Omakase Collection takes its name…
Maker’s Mark has launched a new airport‑exclusive Artist Series, pairing its handmade Kentucky bourbon with limited‑edition labels inspired by major global cities. The collection forms part of a wider programme of travel‑retail exclusives from the distillery. Each release is defined not by a unique liquid or cask profile, but by its artwork. The whisky inside…
The Luxe Review 
El Supremo Rum, from Paraguay, has launched in the UK, bringing a distinctive national style – Caña Paraguaya – to British rum fans.
Produced in partnership with CAPASA, Paraguay’s state‑owned sugarcane alcohol producer, the range draws on traditional production methods rooted in indigenous Guaraní culture.
El Supremo is made using 100% sugarcane juice that’s reduced over an open fire for several hours into miel de caña, or sugarcane honey, before fermentation and distillation. This process concentrates flavour and gives the spirit a richer aromatic profile than many conventional rums.
Ageing follows a double-cask approach. The spirit is first matured in native Incienso Marrón wood, long associated with Guaraní traditions, before being transferred to French oak casks. The producer opts for static ageing rather than solera blending, meaning each bottling carries a true age statement reflective of its time in cask.
Four expressions are now available at launch: a 5 year old, 8 year old, 12 year old and 18 year old, each bottled to showcase a progression in depth and complexity.
The Luxe Review attended the London launch event, where the full El Supremo line-up was poured, offering an opportunity to explore a category still relatively unfamiliar on these shores.
Global rum ambassador Ian Burrell compèred the launch event , alongside Filippo Maria Olivi, CEO of El Supremo Rum, along with folk dancing troup Grupo Eirete UK, and a harpist. The Paraguayan harp is formally recognised as the national instrument of Paraguay.
El Supremo rum tasting notes
The youngest expression in the El Supremo range opens with a lively nose of honey and bitter chocolate. On the palate, it’s supple and delicate, offering notes of toffee, spice and black pepper. The finish is peppery, softened by a touch of vanilla sweetness.
The 8-year-old introduces greater structure. Aromas lean towards spice and sweetness, with cinnamon, clove and a hint of wood. The palate is drier, with cocoa, caramel and a subtle mineral character. A long, warming finish carries spiced cocoa notes.
This was one of the standouts at the tasting, striking a balance between price and flavour that should appeal to a broad audience.
The 12-year-old builds further complexity. The nose is polished, with clove, cinnamon and vanilla layered over aged wood. On the palate, it’s richer and more rounded, delivering vanilla, butterscotch and milk chocolate. The finish introduces a touch of heat, with red pepper flake alongside lingering vanilla.
It’s another highlight of the range, offering a depth that feels well judged for its price point.
The oldest expression presents a more developed profile. The nose combines dried apricot, cherry and roasted tea with oak and dark chocolate. The palate is velvety, with sweet dried fruit and pronounced oak, before moving into a smoky finish of caramel and honeycomb. The finish is long, with notes of dark chocolate, espresso and leather, touched by honey.
El Supremo Rum is now available, with the 5YO, 8YO, 12O and 18YO, priced at £35.95, £49.95, £58.95, and £98.95, respectively.
Retailers include Gerry’s Wine & Spirits, Rum Shop UK and NotOnTheHighStreet.
Vapoura Rum puts The Mandrake Hotel on vinyl with immersive cocktail collaboration
Rum, music and mixology come together in an unusual collaboration as Vapoura Rum celebrates London’s Mandrake Hotel with a limited-edition vinyl record and a bespoke summer cocktail menu. Vapoura Rum The After Stories is a new creative project that invites music producers to capture the atmosphere of iconic venues through sound. The inaugural release sees…
Experimental Japanese whisky producer Hatozaki brings Sakura and Mizunara editions to the UK
Our love affair with Japanese whisky shows no sign of abating, as experimental producer Hatozaki brings the Fifth and Sixth Editions of its Omakase Collection to the UK – and they’re looking like exceptional value. Produced at the Kaikyō Distillery on the shores of Japan’s Seto Inland Sea, the Hatozaki Omakase Collection takes its name…
Maker’s Mark bourbon unveils airport‑exclusive Artist Series with city‑inspired bottlings
Maker’s Mark has launched a new airport‑exclusive Artist Series, pairing its handmade Kentucky bourbon with limited‑edition labels inspired by major global cities. The collection forms part of a wider programme of travel‑retail exclusives from the distillery. Each release is defined not by a unique liquid or cask profile, but by its artwork. The whisky inside…
Share this: