Culture

Disney+ reaches 100 million subscriber milestone, as Mouse makes service its top priority

Disney+ has surpassed 100 million global paid subscribers in just 16 months since its launch, Bob Chapek, Chief Executive Officer, announced today during the Company’s virtual Annual Meeting of Shareholders.

“The enormous success of Disney+ has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content,” he  said. “In fact, we set a target of 100+ new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic. Our direct-to-consumer business is the Company’s top priority, and our robust pipeline of content will continue to fuel its growth.”

Currently, the biggest player in the streaming game is Netflix, which currently has twice the number of global subscribers, however the rapid rise of the Mouse House will have Netflix looking over its shoulder, particularly as Disney+ ramps up its original content slate. Its first Marvel TV show Wandavision has been a huge hit for the service.

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