Master of Malt has released the inaugural four spirits in a new collection of premium spirits under its own label. The MoM’s Own range, comprising Blended Scotch Whisky, London Dry Gin, Rum, and Vodka, has been developed alongside Atom Labs, the innovation arm of Master of Malt’s parent company, Atom Group.
‘Each bottling has been blended to offer a classic drinking experience that well represents each category, at a quality level that transcends customer expectations at that price point,’ we’re told.
The idea, it adds, is to make it easier to build a drinks cabinet of everyday staples, for both sipping and mixing. And of course, the livery matches which is nice.
The idea, we’re told, is to make it easier to build a drinks cabinet of everyday staples, for both sipping and mixing….
New range developed alongside Atom Labs
The MoM’s Own range in detail…
MoM’s Own Blended Scotch, 42% ABV, £29.95 This blended Scotch, suitable for after-dinner sipping, neat or over ice, or lengthened out into a Highball, boasts peaty malt wafts with buttery grain elements .
MoM’s Own London Dry Gin, 42% ABV, £24.95 A classic, juniper-forward London dry gin, lifted with cold-distilled citrus peels for a zesty, refreshing spirit. Ideal in a G&T, Martini or Negroni.
MoM’s Own Rum, 42% ABV, £24.95 Aged and unaged Caribbean rums blended with higher ester liquid for an accessible but interesting serve. Sip it, top it up with premium cola, or serve in a Daiquiri.
MoM’s Own Vodka, 42% ABV, £24.95 A smoothly vodka distilled from a wheat and molasses base, MoM’s Own Vodka is a neutral bottling ideal for pairing with tonic and other mixers, and in the likes of the Bloody Mary, Moscow Mule and Cosmopolitan.
The MoM’s Own range will be extended and adapted, according to market trends and customer demand, we’re told. So watch this space.
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Mixed martial arts goliath UFC has announced a new, multi-year global marketing partnership with Howler Head Whiskey, one of the fastest-growing flavoured whiskey brands in North America. Howler Head becomes UFC’s first-ever ‘Flavored Whiskey Partner’, creating a new sponsorship category for the combat sports company. In return, Howler Head gets a branded presence at allContinue Reading
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Master of Malt has released the inaugural four spirits in a new collection of premium spirits under its own label. The MoM’s Own range, comprising Blended Scotch Whisky, London Dry Gin, Rum, and Vodka, has been developed alongside Atom Labs, the innovation arm of Master of Malt’s parent company, Atom Group.
‘Each bottling has been blended to offer a classic drinking experience that well represents each category, at a quality level that transcends customer expectations at that price point,’ we’re told.
The idea, it adds, is to make it easier to build a drinks cabinet of everyday staples, for both sipping and mixing. And of course, the livery matches which is nice.
The MoM’s Own range in detail…
MoM’s Own Blended Scotch, 42% ABV, £29.95
This blended Scotch, suitable for after-dinner sipping, neat or over ice, or lengthened out into a Highball, boasts peaty malt wafts with buttery grain elements .
MoM’s Own London Dry Gin, 42% ABV, £24.95
A classic, juniper-forward London dry gin, lifted with cold-distilled citrus peels for a zesty, refreshing spirit. Ideal in a G&T, Martini or Negroni.
MoM’s Own Rum, 42% ABV, £24.95
Aged and unaged Caribbean rums blended with higher ester liquid for an accessible but interesting serve. Sip it, top it up with premium cola, or serve in a Daiquiri.
MoM’s Own Vodka, 42% ABV, £24.95
A smoothly vodka distilled from a wheat and molasses base, MoM’s Own Vodka is a neutral bottling ideal for pairing with tonic and other mixers, and in the likes of the Bloody Mary, Moscow Mule and Cosmopolitan.
The MoM’s Own range will be extended and adapted, according to market trends and customer demand, we’re told. So watch this space.
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Mixed martial arts goliath UFC has announced a new, multi-year global marketing partnership with Howler Head Whiskey, one of the fastest-growing flavoured whiskey brands in North America. Howler Head becomes UFC’s first-ever ‘Flavored Whiskey Partner’, creating a new sponsorship category for the combat sports company. In return, Howler Head gets a branded presence at allContinue Reading
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Bath-based indie brewery Electric Bear has launched the Bear Club; a monthly subscription of 12 curated beers, canned straight from the tank. The monthly subscription also includes exclusive access to Bear Cast, a dedicated podcast which offers tasting notes on each beer, plus a beer snack. Priced at £40 (including delivery), the subscription pack comprisesContinue Reading
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