A distinct lack of sun and jungle doesn’t appear to have slowed down ITV’s ratings juggernaut I’m A Celebrity…Get Me Out Of Here!
The new season, relocated to Gwrych Castle, North Wales, launched with 14.3 million viewers, reports ITV, the biggest ever overall audience for the opening episode of the long-running series. It seems the country in lockdown was ready for some light-hearted hijinx.
The first show of the 2020 series consolidated to an audience of 13.8m TV viewers ( which is 52 per cent audience share) over the first seven days of its availability. With 0.5m viewers watching via non-TV devices, the total reached 14.3m viewers.
This makes it is the biggest show of the year outside news specials, and ITV’s biggest audience since the Croatia v England World Cup Semi-Final in 2018.
The first show of the 2020 series consolidated to an audience of 13.8m TV viewers, 52 per cent audience share…
The audience also drew the second highest ever TV audience for the show, which is now in its 20th series, having started in 2002. The final of the early 2004 series, when Kerry Katona was crowned Queen of the jungle, drew an audience of 14.1m.
The show attracted its third highest ever share of younger viewers with an average of 3.7m 16-34 year-old and a 75 per cent audience share. This was the biggest 16-34 audience of the year across all channels and ITV’s biggest 16-34 audience since the 2018 launch of I’m A Celebrity…
The owners of Gwrych Castle are reported to be receiving £300,000 for the location rights for the show, with the fee used for repairs to what will surely become an even bigger tourist attraction.
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