Nespresso has signed Dua Lipa as its new global brand ambassador, bringing a fresh showbusiness edge to a name long associated with premium at-home coffee.
The move adds a contemporary cultural figure to Nespresso’s established roster, as the brand looks to extend its appeal beyond the kitchen worktop and into lifestyle territory. For four decades, Nespresso has built its reputation on capsule-based coffee systems and design-led machines, positioning itself as a bridge between convenience and café-style results at home.
The British‑Albanian pop superstar has a reputation for curating creative projects beyond music, spanning publishing, fashion and cultural storytelling. It’s a profile that aligns with Nespresso’s long-running conviction that your daily coffee can be something more than just routine.
Leonardo Aizpuru, the brand’s chief marketing officer, said the partnership reflects a shared sense of curiosity and experimentation. That’s been a recurring theme for Nespresso in recent years, particularly as it continues to evolve its Vertuo system, which uses clever barcode technology to tailor brewing parameters for different coffee styles.
The British‑Albanian pop superstar has developed a reputation for curating creative projects beyond music…
A new era of at-home coffee experiences
For readers interested in the hardware as much as the headline names, Vertuo remains central to Nespresso’s strategy. The system is designed to deliver a broader range of cup sizes, from espresso to full mugs, with a focus on consistency and ease of use. It’s also where the brand continues to push flavour development, with new capsule blends and limited editions released regularly.
Dua Lipa herself frames the partnership in familiar, practical terms. She notes that Nespresso machines have been a constant presence, which makes the collaboration feel like a natural fit.
“I feel like I’ve grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on a film set or in a hotel room – so partnering with them was a really easy decision. I love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been a lot of fun, and this is just the beginning.”
The global campaign, Vertuo World, launches April 14. Led by Dua Lipa, it’s set to introduce a refreshed creative direction for the brand, while also bringing back long-time ambassador George Clooney in a supporting role.
Samsung has unveiled a new generation of AI-powered home appliances at Milan Design Week, using the annual design showcase to present its latest Bespoke AI range for kitchens and connected living spaces. With a focus on integrated design and smart home connectivity, the new collection is aimed at households looking to combine practical functionality with…
Home appliance giant Haier has unveiled its first range of 4K TVs. Known for dominance in washing machines and refrigeration, the Chinese Corp is now turning its attention to your living room wall. Having spent years building a smart home ecosystem, anchored by appliances that hum rather than entertain, the introduction is something of a…
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The Luxe Review 
Nespresso has signed Dua Lipa as its new global brand ambassador, bringing a fresh showbusiness edge to a name long associated with premium at-home coffee.
The move adds a contemporary cultural figure to Nespresso’s established roster, as the brand looks to extend its appeal beyond the kitchen worktop and into lifestyle territory. For four decades, Nespresso has built its reputation on capsule-based coffee systems and design-led machines, positioning itself as a bridge between convenience and café-style results at home.
The British‑Albanian pop superstar has a reputation for curating creative projects beyond music, spanning publishing, fashion and cultural storytelling. It’s a profile that aligns with Nespresso’s long-running conviction that your daily coffee can be something more than just routine.
Leonardo Aizpuru, the brand’s chief marketing officer, said the partnership reflects a shared sense of curiosity and experimentation. That’s been a recurring theme for Nespresso in recent years, particularly as it continues to evolve its Vertuo system, which uses clever barcode technology to tailor brewing parameters for different coffee styles.
A new era of at-home coffee experiences
For readers interested in the hardware as much as the headline names, Vertuo remains central to Nespresso’s strategy. The system is designed to deliver a broader range of cup sizes, from espresso to full mugs, with a focus on consistency and ease of use. It’s also where the brand continues to push flavour development, with new capsule blends and limited editions released regularly.
Dua Lipa herself frames the partnership in familiar, practical terms. She notes that Nespresso machines have been a constant presence, which makes the collaboration feel like a natural fit.
“I feel like I’ve grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on a film set or in a hotel room – so partnering with them was a really easy decision. I love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been a lot of fun, and this is just the beginning.”
The global campaign, Vertuo World, launches April 14. Led by Dua Lipa, it’s set to introduce a refreshed creative direction for the brand, while also bringing back long-time ambassador George Clooney in a supporting role.
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Samsung has unveiled a new generation of AI-powered home appliances at Milan Design Week, using the annual design showcase to present its latest Bespoke AI range for kitchens and connected living spaces. With a focus on integrated design and smart home connectivity, the new collection is aimed at households looking to combine practical functionality with…
Haier moves from fridges to flatscreens with debut three-tier 4K smart TV range
Home appliance giant Haier has unveiled its first range of 4K TVs. Known for dominance in washing machines and refrigeration, the Chinese Corp is now turning its attention to your living room wall. Having spent years building a smart home ecosystem, anchored by appliances that hum rather than entertain, the introduction is something of a…
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Denon is setting the style for multiroom audio with its Dolby Atmos-ready second generation Home music system. Comprising the new Home 200, 400 and 600 speakers, the emphasis this time around is as much on convenience as it is on acoustic performance. Designed to disappear naturally into modern interiors while still making a visual statement,…
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