Home appliance giant Haier has unveiled its first range of 4K TVs. Known for dominance in washing machines and refrigeration, the Chinese Corp is now turning its attention to your living room wall.
Having spent years building a smart home ecosystem, anchored by appliances that hum rather than entertain, the introduction is something of a surprise – but the brand says it views your TV as just another component in its connected home ecosystem.
The debut range comprises three models: the flagship S90, the mid-tier S80 and the more accessible K85. All ship with Amazon’s Fire TV smart platform and Freely, the aerial-free alternative to Freeview, built in. Here’s how they compare…
The brand sees your flatscreen as just another component in its connected home ecosystem…
Connected screen line-up
At the top of the new Haier TV line, the S90 Series uses a QLED panel with AI-driven picture optimisation, said to deliver up to 93 per cent coverage of the DCI-P3 colour space. In practice, that should translate to rich hues and convincing contrast, particularly with HDR programme material.
Niceties include Dolby Vision IQ, HDR10+ and HLG support, with Dolby Atmos available for audio duties, while gamers are catered for with a 144Hz variable refresh rate. Screen sizes run from 55- up to a wall-filling 85-inches, all framed in a slim metal chassis. As far as spec goes, this isn’t too shabby.
The S80 Series occupies the middle ground. It’s another QLED panel bearer, but pares back some of the higher-end gaming credentials. Motion is handled via MEMC processing, designed to keep fast-moving sports and action sequences looking clean. HDR support includes HDR10 and HLG. Screen sizes range from a compact 43- up to 75-inches.
Rounding out the range, the K85 Series focuses on accessibility. This is a straightforward 4K LED proposition with HDR support and smooth motion processing. Available from 43- to 65 inches, it keeps the design slim and contemporary, with flexible stand options to suit different room layouts. It may not boast a flagship specification, but it covers the essentials.
Across all three, Haier is leaning on AIPQ processing to dynamically adjust colour, contrast and clarity in real time. Interestingly, sound has been tuned in collaboration with audio specialist KEF.
It’s an interesting debut. Whether consumers are ready to buy their television from the same brand as their fridge is another question, but it’s one Haier now seems keen to ask.
Heaven Hill, one of America’s most historically important distilleries, has launched Old Fitzgerald 7 Year Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey in the UK, through an exclusive partnership with Majestic. The release marks the UK debut of the signature expression. Heaven Hill traces its roots back to the late 1800s and became widely known during the…
Sony has lifted the curtain on a new generation of premium televisions, introducing the True RGB powered BRAVIA 9 II and BRAVIA 7 II screens in sizes that range from 50- to 115-inches. The sets usher in a new era of screen technology for the brand, using independently controlled red, green and blue LEDs to…
One of Italy’s most legendary wine dynasties is taking over a Belgravia pub for one night only – and the menu sounds outrageously good. On Thursday 4 June, Prince Arthur will partner with iconic Italian wine producer Marchesi Antinori for an intimate tasting dinner pairing some of Tuscany’s most celebrated wines with a decadent Basque-inspired…
The Luxe Review 
Home appliance giant Haier has unveiled its first range of 4K TVs. Known for dominance in washing machines and refrigeration, the Chinese Corp is now turning its attention to your living room wall.
Having spent years building a smart home ecosystem, anchored by appliances that hum rather than entertain, the introduction is something of a surprise – but the brand says it views your TV as just another component in its connected home ecosystem.
The debut range comprises three models: the flagship S90, the mid-tier S80 and the more accessible K85. All ship with Amazon’s Fire TV smart platform and Freely, the aerial-free alternative to Freeview, built in. Here’s how they compare…
Connected screen line-up
At the top of the new Haier TV line, the S90 Series uses a QLED panel with AI-driven picture optimisation, said to deliver up to 93 per cent coverage of the DCI-P3 colour space. In practice, that should translate to rich hues and convincing contrast, particularly with HDR programme material.
Niceties include Dolby Vision IQ, HDR10+ and HLG support, with Dolby Atmos available for audio duties, while gamers are catered for with a 144Hz variable refresh rate. Screen sizes run from 55- up to a wall-filling 85-inches, all framed in a slim metal chassis. As far as spec goes, this isn’t too shabby.
The S80 Series occupies the middle ground. It’s another QLED panel bearer, but pares back some of the higher-end gaming credentials. Motion is handled via MEMC processing, designed to keep fast-moving sports and action sequences looking clean. HDR support includes HDR10 and HLG. Screen sizes range from a compact 43- up to 75-inches.
Rounding out the range, the K85 Series focuses on accessibility. This is a straightforward 4K LED proposition with HDR support and smooth motion processing. Available from 43- to 65 inches, it keeps the design slim and contemporary, with flexible stand options to suit different room layouts. It may not boast a flagship specification, but it covers the essentials.
Across all three, Haier is leaning on AIPQ processing to dynamically adjust colour, contrast and clarity in real time. Interestingly, sound has been tuned in collaboration with audio specialist KEF.
It’s an interesting debut. Whether consumers are ready to buy their television from the same brand as their fridge is another question, but it’s one Haier now seems keen to ask.
Expect Haier TVs to land in the UK later this year, prices are TBA. Explore the Haier connected home range here.
First pour: Heaven Hill Old Fitzgerald 7 Year Old wheated bourbon is a real sweet charmer
Heaven Hill, one of America’s most historically important distilleries, has launched Old Fitzgerald 7 Year Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey in the UK, through an exclusive partnership with Majestic. The release marks the UK debut of the signature expression. Heaven Hill traces its roots back to the late 1800s and became widely known during the…
First look: Sony BRAVIA 9 II and 7 II TVs wow with next-generation picture technology
Sony has lifted the curtain on a new generation of premium televisions, introducing the True RGB powered BRAVIA 9 II and BRAVIA 7 II screens in sizes that range from 50- to 115-inches. The sets usher in a new era of screen technology for the brand, using independently controlled red, green and blue LEDs to…
This Belgravia pub is serving a £200 Antinori wine feast – and it sounds worth every sip
One of Italy’s most legendary wine dynasties is taking over a Belgravia pub for one night only – and the menu sounds outrageously good. On Thursday 4 June, Prince Arthur will partner with iconic Italian wine producer Marchesi Antinori for an intimate tasting dinner pairing some of Tuscany’s most celebrated wines with a decadent Basque-inspired…
Share this: