Jameson Irish whiskey and Awake NY have joined forces to release an exclusive five-piece capsule collection, marking the final installment in Jameson’s Triple Distilled Collection.
Launched at an exclusive shindig at the Awake NY flagship store in New York City, this collab brings together the fashionable whiskey brand, and Awake NY, a brand synonymous with the eclectic energy of New York streetwear.
The Triple Distilled Collection is a trilogy of unique partnerships that have seen the whiskey brand work with Anderson .Paak, Fender, and now Awake NY, to craft a range of limited-edition releases celebrating global creative communities.
The Triple Distilled Collection is a trilogy of unique partnerships that celebrate global creative communities…
The Jameson x Anderson .Paak Limited Edition Bottle is a collector’s item designed in partnership with the Grammy-winning artist, while the Jameson x Fender Player II Telecaster Electric Guitar and Tone Master Princeton Reverb Amplifier, are a one-of-a-kind set for music lovers and whiskey enthusiasts alike.
Hugo Mendoza, Brand Director of Awake NY, highlights the significance of the collaboration: “Coming together with a brand with such history, I often think, ‘how can we add to this history without watering down our vision?’ The answer is simply staying true to ourselves and what Awake NY represents: New York City culture. Jameson Irish whiskey’s roots run deep, and this Distilled Sounds partnership was perfect for us. We love music, and we love bringing our community together to enjoy it with us.”
Introducing the Jameson x Awake NY capsule collection
The Jameson x Awake NY capsule collection comprises five streetwear staples, blending Awake NY’s signature 90s-inspired aesthetic with Jameson’s heritage and brand identity.
The line includes a cap, jersey, t-shirt, track jacket and hoodie.
The cap features the Awake NY logo alongside Jameson’s signature branding and green accents. The jersey is a nod to classic football jersey silhouettes, and is available in two colourways, as is the tee, which merges Jameson’s Irish roots with Awake NY’s downtown aesthetic. The track jacket is inspired by classic retro sportswear, while the hoodie offers a more laid back vibe.
The Jameson x Awake NY capsule collection is available exclusively at the Awake NY flagship store in New York City. Stocks are limited.
The Dalmore has added a new permanent whisky to its core Principal Collection, a 17 year old Highland single malt that deepens the distillery’s long-standing exploration of Sherry cask maturation. The Dalmore Aged 17 Years is positioned as an evolution of the house style, building on techniques that have defined the brand for decades. The…
Four Seasons Hotel London at Tower Bridge is marking Lunar New Year with a season-long programme of fine dining, to welcome the Year of the Horse in suitably elegant fashion. From early February through to March, the hotel’s public spaces and signature Asian restaurant, Mei Ume, will play host to a series of experiences designed…
Calling all Johnnie Walker whisky fans – a new Blue Label limited edition has just been released for Lunar New Year, Year of the Horse, in collaboration with Hong Kong-born, London-based haute couturier Robert Wun. Wun’s spectacular box and bottle design reimagines the Lunar New Year through his own visionary lens, a tribute to artistry…
The Luxe Review 
Jameson Irish whiskey and Awake NY have joined forces to release an exclusive five-piece capsule collection, marking the final installment in Jameson’s Triple Distilled Collection.
Launched at an exclusive shindig at the Awake NY flagship store in New York City, this collab brings together the fashionable whiskey brand, and Awake NY, a brand synonymous with the eclectic energy of New York streetwear.
The Triple Distilled Collection is a trilogy of unique partnerships that have seen the whiskey brand work with Anderson .Paak, Fender, and now Awake NY, to craft a range of limited-edition releases celebrating global creative communities.
The Jameson x Anderson .Paak Limited Edition Bottle is a collector’s item designed in partnership with the Grammy-winning artist, while the Jameson x Fender Player II Telecaster Electric Guitar and Tone Master Princeton Reverb Amplifier, are a one-of-a-kind set for music lovers and whiskey enthusiasts alike.
Hugo Mendoza, Brand Director of Awake NY, highlights the significance of the collaboration: “Coming together with a brand with such history, I often think, ‘how can we add to this history without watering down our vision?’ The answer is simply staying true to ourselves and what Awake NY represents: New York City culture. Jameson Irish whiskey’s roots run deep, and this Distilled Sounds partnership was perfect for us. We love music, and we love bringing our community together to enjoy it with us.”
Introducing the Jameson x Awake NY capsule collection
The Jameson x Awake NY capsule collection comprises five streetwear staples, blending Awake NY’s signature 90s-inspired aesthetic with Jameson’s heritage and brand identity.
The line includes a cap, jersey, t-shirt, track jacket and hoodie.
The cap features the Awake NY logo alongside Jameson’s signature branding and green accents. The jersey is a nod to classic football jersey silhouettes, and is available in two colourways, as is the tee, which merges Jameson’s Irish roots with Awake NY’s downtown aesthetic. The track jacket is inspired by classic retro sportswear, while the hoodie offers a more laid back vibe.
The Jameson x Awake NY capsule collection is available exclusively at the Awake NY flagship store in New York City. Stocks are limited.
Jameson blended Irish Whiskey is available from the Whiskey Exchange, with prices starting at £27.
The Dalmore 17 Year Old offers deeper take on sherry finished whisky
The Dalmore has added a new permanent whisky to its core Principal Collection, a 17 year old Highland single malt that deepens the distillery’s long-standing exploration of Sherry cask maturation. The Dalmore Aged 17 Years is positioned as an evolution of the house style, building on techniques that have defined the brand for decades. The…
Four Seasons London celebrates Lunar New Year with limited edition cocktails and tasting menu
Four Seasons Hotel London at Tower Bridge is marking Lunar New Year with a season-long programme of fine dining, to welcome the Year of the Horse in suitably elegant fashion. From early February through to March, the hotel’s public spaces and signature Asian restaurant, Mei Ume, will play host to a series of experiences designed…
Johnnie Walker Blue Label and haute couturier Robert Wun release Year of the Horse limited edition
Calling all Johnnie Walker whisky fans – a new Blue Label limited edition has just been released for Lunar New Year, Year of the Horse, in collaboration with Hong Kong-born, London-based haute couturier Robert Wun. Wun’s spectacular box and bottle design reimagines the Lunar New Year through his own visionary lens, a tribute to artistry…
Share this: