Jameson Irish whiskey and Awake NY have joined forces to release an exclusive five-piece capsule collection, marking the final installment in Jameson’s Triple Distilled Collection.
Launched at an exclusive shindig at the Awake NY flagship store in New York City, this collab brings together the fashionable whiskey brand, and Awake NY, a brand synonymous with the eclectic energy of New York streetwear.
The Triple Distilled Collection is a trilogy of unique partnerships that have seen the whiskey brand work with Anderson .Paak, Fender, and now Awake NY, to craft a range of limited-edition releases celebrating global creative communities.
The Triple Distilled Collection is a trilogy of unique partnerships that celebrate global creative communities…
The Jameson x Anderson .Paak Limited Edition Bottle is a collector’s item designed in partnership with the Grammy-winning artist, while the Jameson x Fender Player II Telecaster Electric Guitar and Tone Master Princeton Reverb Amplifier, are a one-of-a-kind set for music lovers and whiskey enthusiasts alike.
Hugo Mendoza, Brand Director of Awake NY, highlights the significance of the collaboration: “Coming together with a brand with such history, I often think, ‘how can we add to this history without watering down our vision?’ The answer is simply staying true to ourselves and what Awake NY represents: New York City culture. Jameson Irish whiskey’s roots run deep, and this Distilled Sounds partnership was perfect for us. We love music, and we love bringing our community together to enjoy it with us.”
Introducing the Jameson x Awake NY capsule collection
The Jameson x Awake NY capsule collection comprises five streetwear staples, blending Awake NY’s signature 90s-inspired aesthetic with Jameson’s heritage and brand identity.
The line includes a cap, jersey, t-shirt, track jacket and hoodie.
The cap features the Awake NY logo alongside Jameson’s signature branding and green accents. The jersey is a nod to classic football jersey silhouettes, and is available in two colourways, as is the tee, which merges Jameson’s Irish roots with Awake NY’s downtown aesthetic. The track jacket is inspired by classic retro sportswear, while the hoodie offers a more laid back vibe.
The Jameson x Awake NY capsule collection is available exclusively at the Awake NY flagship store in New York City. Stocks are limited.
London isn’t short on good brunches. But very few come with this level of ultimate indulgence. The Ultimate Roast Brunch at OXBO Bankside takes everything you love about a classic Sunday and turns it into an unmissable event, with unlimited starters, a decadent roast, bottomless desserts and free-flowing bubbles, all just steps from the Tate…
Maharaja Drinks is expanding its remit beyond craft imports with the launch of a new Indian Heritage Spirits category, bringing a selection of traditional distillates, some rarely seen outside their home regions, to the UK for the first time. In the spotlight are Feni, long associated with Goa, and Mahua, drawn from India’s forest heartlands. …
Master of Malt has released a five-strong limited edition whisky collection to celebrate the upcoming summer of international football, bringing together English, Scottish and Irish expressions under a single (malt) banner. The all-star squad sport label artwork inspired by the kits of Italia ’90 and France ’98 (created by by in-house design duo Ben McKeown and…
The Luxe Review 
Jameson Irish whiskey and Awake NY have joined forces to release an exclusive five-piece capsule collection, marking the final installment in Jameson’s Triple Distilled Collection.
Launched at an exclusive shindig at the Awake NY flagship store in New York City, this collab brings together the fashionable whiskey brand, and Awake NY, a brand synonymous with the eclectic energy of New York streetwear.
The Triple Distilled Collection is a trilogy of unique partnerships that have seen the whiskey brand work with Anderson .Paak, Fender, and now Awake NY, to craft a range of limited-edition releases celebrating global creative communities.
The Jameson x Anderson .Paak Limited Edition Bottle is a collector’s item designed in partnership with the Grammy-winning artist, while the Jameson x Fender Player II Telecaster Electric Guitar and Tone Master Princeton Reverb Amplifier, are a one-of-a-kind set for music lovers and whiskey enthusiasts alike.
Hugo Mendoza, Brand Director of Awake NY, highlights the significance of the collaboration: “Coming together with a brand with such history, I often think, ‘how can we add to this history without watering down our vision?’ The answer is simply staying true to ourselves and what Awake NY represents: New York City culture. Jameson Irish whiskey’s roots run deep, and this Distilled Sounds partnership was perfect for us. We love music, and we love bringing our community together to enjoy it with us.”
Introducing the Jameson x Awake NY capsule collection
The Jameson x Awake NY capsule collection comprises five streetwear staples, blending Awake NY’s signature 90s-inspired aesthetic with Jameson’s heritage and brand identity.
The line includes a cap, jersey, t-shirt, track jacket and hoodie.
The cap features the Awake NY logo alongside Jameson’s signature branding and green accents. The jersey is a nod to classic football jersey silhouettes, and is available in two colourways, as is the tee, which merges Jameson’s Irish roots with Awake NY’s downtown aesthetic. The track jacket is inspired by classic retro sportswear, while the hoodie offers a more laid back vibe.
The Jameson x Awake NY capsule collection is available exclusively at the Awake NY flagship store in New York City. Stocks are limited.
Jameson blended Irish Whiskey is available from the Whiskey Exchange, with prices starting at £27.
I tried London’s ultimate roast brunch – with unlimited starters, bottomless desserts and bubbles by the Thames
London isn’t short on good brunches. But very few come with this level of ultimate indulgence. The Ultimate Roast Brunch at OXBO Bankside takes everything you love about a classic Sunday and turns it into an unmissable event, with unlimited starters, a decadent roast, bottomless desserts and free-flowing bubbles, all just steps from the Tate…
Move over whisky, Maharaja Drinks Indian Heritage collection includes world’s only flower-based spirit
Maharaja Drinks is expanding its remit beyond craft imports with the launch of a new Indian Heritage Spirits category, bringing a selection of traditional distillates, some rarely seen outside their home regions, to the UK for the first time. In the spotlight are Feni, long associated with Goa, and Mahua, drawn from India’s forest heartlands. …
Master of Malt limited edition football-inspired Whisky line-up features rare casks and retro kit
Master of Malt has released a five-strong limited edition whisky collection to celebrate the upcoming summer of international football, bringing together English, Scottish and Irish expressions under a single (malt) banner. The all-star squad sport label artwork inspired by the kits of Italia ’90 and France ’98 (created by by in-house design duo Ben McKeown and…
Share this: