Jameson Irish whiskey and Awake NY have joined forces to release an exclusive five-piece capsule collection, marking the final installment in Jameson’s Triple Distilled Collection.
Launched at an exclusive shindig at the Awake NY flagship store in New York City, this collab brings together the fashionable whiskey brand, and Awake NY, a brand synonymous with the eclectic energy of New York streetwear.
The Triple Distilled Collection is a trilogy of unique partnerships that have seen the whiskey brand work with Anderson .Paak, Fender, and now Awake NY, to craft a range of limited-edition releases celebrating global creative communities.
The Triple Distilled Collection is a trilogy of unique partnerships that celebrate global creative communities…
The Jameson x Anderson .Paak Limited Edition Bottle is a collector’s item designed in partnership with the Grammy-winning artist, while the Jameson x Fender Player II Telecaster Electric Guitar and Tone Master Princeton Reverb Amplifier, are a one-of-a-kind set for music lovers and whiskey enthusiasts alike.
Hugo Mendoza, Brand Director of Awake NY, highlights the significance of the collaboration: “Coming together with a brand with such history, I often think, ‘how can we add to this history without watering down our vision?’ The answer is simply staying true to ourselves and what Awake NY represents: New York City culture. Jameson Irish whiskey’s roots run deep, and this Distilled Sounds partnership was perfect for us. We love music, and we love bringing our community together to enjoy it with us.”
Introducing the Jameson x Awake NY capsule collection
The Jameson x Awake NY capsule collection comprises five streetwear staples, blending Awake NY’s signature 90s-inspired aesthetic with Jameson’s heritage and brand identity.
The line includes a cap, jersey, t-shirt, track jacket and hoodie.
The cap features the Awake NY logo alongside Jameson’s signature branding and green accents. The jersey is a nod to classic football jersey silhouettes, and is available in two colourways, as is the tee, which merges Jameson’s Irish roots with Awake NY’s downtown aesthetic. The track jacket is inspired by classic retro sportswear, while the hoodie offers a more laid back vibe.
The Jameson x Awake NY capsule collection is available exclusively at the Awake NY flagship store in New York City. Stocks are limited.
Dewar’s Aberfeldy Distillery has released a new limited-edition single malt, the Aberfeldy 24 Year Old White Port Double Cask Finish, marking the latest addition to its Exceptional Cask whisky series. The whisky pairs Aberfeldy’s Highland heritage with influence from Portugal’s Douro Valley, where the White Port casks used for finishing were sourced. Only 252 bottles…
A new collaboration pairs Scotland’s national drink with one of its oldest design traditions. Whisky and tartan have long travelled together. Now, Cask Trade and celebrated Scottish designer Siobhan Mackenzie have brought the two together in a limited-edition single cask release that celebrates the country’s enduring craftsmanship through a contemporary lens. The collaboration marks the…
Cù Bòcan has introduced Creation #8, a limited-edition Highland single malt that explores a pioneering maturation using Canadian ice wine and Spanish Verdejo casks. Produced at Tomatin Distillery, Cù Bòcan is the experimental single malt brand created around the distillery’s lightly peated spirit. The name means ‘ghost dog’ in Gaelic, referencing a spirit said to…
The Luxe Review 
Jameson Irish whiskey and Awake NY have joined forces to release an exclusive five-piece capsule collection, marking the final installment in Jameson’s Triple Distilled Collection.
Launched at an exclusive shindig at the Awake NY flagship store in New York City, this collab brings together the fashionable whiskey brand, and Awake NY, a brand synonymous with the eclectic energy of New York streetwear.
The Triple Distilled Collection is a trilogy of unique partnerships that have seen the whiskey brand work with Anderson .Paak, Fender, and now Awake NY, to craft a range of limited-edition releases celebrating global creative communities.
The Jameson x Anderson .Paak Limited Edition Bottle is a collector’s item designed in partnership with the Grammy-winning artist, while the Jameson x Fender Player II Telecaster Electric Guitar and Tone Master Princeton Reverb Amplifier, are a one-of-a-kind set for music lovers and whiskey enthusiasts alike.
Hugo Mendoza, Brand Director of Awake NY, highlights the significance of the collaboration: “Coming together with a brand with such history, I often think, ‘how can we add to this history without watering down our vision?’ The answer is simply staying true to ourselves and what Awake NY represents: New York City culture. Jameson Irish whiskey’s roots run deep, and this Distilled Sounds partnership was perfect for us. We love music, and we love bringing our community together to enjoy it with us.”
Introducing the Jameson x Awake NY capsule collection
The Jameson x Awake NY capsule collection comprises five streetwear staples, blending Awake NY’s signature 90s-inspired aesthetic with Jameson’s heritage and brand identity.
The line includes a cap, jersey, t-shirt, track jacket and hoodie.
The cap features the Awake NY logo alongside Jameson’s signature branding and green accents. The jersey is a nod to classic football jersey silhouettes, and is available in two colourways, as is the tee, which merges Jameson’s Irish roots with Awake NY’s downtown aesthetic. The track jacket is inspired by classic retro sportswear, while the hoodie offers a more laid back vibe.
The Jameson x Awake NY capsule collection is available exclusively at the Awake NY flagship store in New York City. Stocks are limited.
Jameson blended Irish Whiskey is available from the Whiskey Exchange, with prices starting at £27.
Exceptional Aberfeldy 24 Year Old single malt explores the bright side of Port cask whisky
Dewar’s Aberfeldy Distillery has released a new limited-edition single malt, the Aberfeldy 24 Year Old White Port Double Cask Finish, marking the latest addition to its Exceptional Cask whisky series. The whisky pairs Aberfeldy’s Highland heritage with influence from Portugal’s Douro Valley, where the White Port casks used for finishing were sourced. Only 252 bottles…
New Nc’nean Cask Trade bottling celebrates Scottish craftsmanship through whisky and tartan
A new collaboration pairs Scotland’s national drink with one of its oldest design traditions. Whisky and tartan have long travelled together. Now, Cask Trade and celebrated Scottish designer Siobhan Mackenzie have brought the two together in a limited-edition single cask release that celebrates the country’s enduring craftsmanship through a contemporary lens. The collaboration marks the…
Cù Bòcan Creation #8 becomes first peated Scotch whisky matured in ice wine casks
Cù Bòcan has introduced Creation #8, a limited-edition Highland single malt that explores a pioneering maturation using Canadian ice wine and Spanish Verdejo casks. Produced at Tomatin Distillery, Cù Bòcan is the experimental single malt brand created around the distillery’s lightly peated spirit. The name means ‘ghost dog’ in Gaelic, referencing a spirit said to…
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