Jameson Irish whiskey and Awake NY have joined forces to release an exclusive five-piece capsule collection, marking the final installment in Jameson’s Triple Distilled Collection.
Launched at an exclusive shindig at the Awake NY flagship store in New York City, this collab brings together the fashionable whiskey brand, and Awake NY, a brand synonymous with the eclectic energy of New York streetwear.
The Triple Distilled Collection is a trilogy of unique partnerships that have seen the whiskey brand work with Anderson .Paak, Fender, and now Awake NY, to craft a range of limited-edition releases celebrating global creative communities.
The Triple Distilled Collection is a trilogy of unique partnerships that celebrate global creative communities…
The Jameson x Anderson .Paak Limited Edition Bottle is a collector’s item designed in partnership with the Grammy-winning artist, while the Jameson x Fender Player II Telecaster Electric Guitar and Tone Master Princeton Reverb Amplifier, are a one-of-a-kind set for music lovers and whiskey enthusiasts alike.
Hugo Mendoza, Brand Director of Awake NY, highlights the significance of the collaboration: “Coming together with a brand with such history, I often think, ‘how can we add to this history without watering down our vision?’ The answer is simply staying true to ourselves and what Awake NY represents: New York City culture. Jameson Irish whiskey’s roots run deep, and this Distilled Sounds partnership was perfect for us. We love music, and we love bringing our community together to enjoy it with us.”
Introducing the Jameson x Awake NY capsule collection
The Jameson x Awake NY capsule collection comprises five streetwear staples, blending Awake NY’s signature 90s-inspired aesthetic with Jameson’s heritage and brand identity.
The line includes a cap, jersey, t-shirt, track jacket and hoodie.
The cap features the Awake NY logo alongside Jameson’s signature branding and green accents. The jersey is a nod to classic football jersey silhouettes, and is available in two colourways, as is the tee, which merges Jameson’s Irish roots with Awake NY’s downtown aesthetic. The track jacket is inspired by classic retro sportswear, while the hoodie offers a more laid back vibe.
The Jameson x Awake NY capsule collection is available exclusively at the Awake NY flagship store in New York City. Stocks are limited.
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Bardinet is bringing a little French bistro style to the drinks cabinet with a limited-edition seasonal bottle of its VSOP brandy, accompanied by four festive cocktail recipes. The new design features an illustrated label inspired by the character of a traditional French bistro. It marks the third consecutive year Bardinet has produced a seasonal limited…
For Hennessy, great cognac belongs at the table as much as it belongs in the glass. Few names carry as much weight in the world of cognac as Hennessy. Founded in 1765, the maison has spent more than two and a half centuries refining its craft, building a reputation for consistency, patience and an unwavering…
Jameson Irish whiskey and Awake NY have joined forces to release an exclusive five-piece capsule collection, marking the final installment in Jameson’s Triple Distilled Collection.
Launched at an exclusive shindig at the Awake NY flagship store in New York City, this collab brings together the fashionable whiskey brand, and Awake NY, a brand synonymous with the eclectic energy of New York streetwear.
The Triple Distilled Collection is a trilogy of unique partnerships that have seen the whiskey brand work with Anderson .Paak, Fender, and now Awake NY, to craft a range of limited-edition releases celebrating global creative communities.
The Jameson x Anderson .Paak Limited Edition Bottle is a collector’s item designed in partnership with the Grammy-winning artist, while the Jameson x Fender Player II Telecaster Electric Guitar and Tone Master Princeton Reverb Amplifier, are a one-of-a-kind set for music lovers and whiskey enthusiasts alike.
Hugo Mendoza, Brand Director of Awake NY, highlights the significance of the collaboration: “Coming together with a brand with such history, I often think, ‘how can we add to this history without watering down our vision?’ The answer is simply staying true to ourselves and what Awake NY represents: New York City culture. Jameson Irish whiskey’s roots run deep, and this Distilled Sounds partnership was perfect for us. We love music, and we love bringing our community together to enjoy it with us.”
Introducing the Jameson x Awake NY capsule collection
The Jameson x Awake NY capsule collection comprises five streetwear staples, blending Awake NY’s signature 90s-inspired aesthetic with Jameson’s heritage and brand identity.
The line includes a cap, jersey, t-shirt, track jacket and hoodie.
The cap features the Awake NY logo alongside Jameson’s signature branding and green accents. The jersey is a nod to classic football jersey silhouettes, and is available in two colourways, as is the tee, which merges Jameson’s Irish roots with Awake NY’s downtown aesthetic. The track jacket is inspired by classic retro sportswear, while the hoodie offers a more laid back vibe.
The Jameson x Awake NY capsule collection is available exclusively at the Awake NY flagship store in New York City. Stocks are limited.
Jameson blended Irish Whiskey is available from the Whiskey Exchange, with prices starting at £27.
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Bunnahabhain has released the latest edition of its annual 12 Year Old Cask Strength whisky, bottled at 55.8% ABV. The 2026 expression brings together 12-year-old whisky matured in an equal split of first-fill Oloroso sherry and bourbon casks. Bottled at natural cask strength, it promises a rich, full-bodied interpretation of the Islay distillery’s unpeated single…
Bardinet gives best-selling VSOP brandy a seasonal makeover, suggests four festive cocktail recipes
Bardinet is bringing a little French bistro style to the drinks cabinet with a limited-edition seasonal bottle of its VSOP brandy, accompanied by four festive cocktail recipes. The new design features an illustrated label inspired by the character of a traditional French bistro. It marks the third consecutive year Bardinet has produced a seasonal limited…
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For Hennessy, great cognac belongs at the table as much as it belongs in the glass. Few names carry as much weight in the world of cognac as Hennessy. Founded in 1765, the maison has spent more than two and a half centuries refining its craft, building a reputation for consistency, patience and an unwavering…
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