Jameson Irish whiskey and Awake NY have joined forces to release an exclusive five-piece capsule collection, marking the final installment in Jameson’s Triple Distilled Collection.
Launched at an exclusive shindig at the Awake NY flagship store in New York City, this collab brings together the fashionable whiskey brand, and Awake NY, a brand synonymous with the eclectic energy of New York streetwear.
The Triple Distilled Collection is a trilogy of unique partnerships that have seen the whiskey brand work with Anderson .Paak, Fender, and now Awake NY, to craft a range of limited-edition releases celebrating global creative communities.
The Triple Distilled Collection is a trilogy of unique partnerships that celebrate global creative communities…
The Jameson x Anderson .Paak Limited Edition Bottle is a collector’s item designed in partnership with the Grammy-winning artist, while the Jameson x Fender Player II Telecaster Electric Guitar and Tone Master Princeton Reverb Amplifier, are a one-of-a-kind set for music lovers and whiskey enthusiasts alike.
Hugo Mendoza, Brand Director of Awake NY, highlights the significance of the collaboration: “Coming together with a brand with such history, I often think, ‘how can we add to this history without watering down our vision?’ The answer is simply staying true to ourselves and what Awake NY represents: New York City culture. Jameson Irish whiskey’s roots run deep, and this Distilled Sounds partnership was perfect for us. We love music, and we love bringing our community together to enjoy it with us.”
Introducing the Jameson x Awake NY capsule collection
The Jameson x Awake NY capsule collection comprises five streetwear staples, blending Awake NY’s signature 90s-inspired aesthetic with Jameson’s heritage and brand identity.
The line includes a cap, jersey, t-shirt, track jacket and hoodie.
The cap features the Awake NY logo alongside Jameson’s signature branding and green accents. The jersey is a nod to classic football jersey silhouettes, and is available in two colourways, as is the tee, which merges Jameson’s Irish roots with Awake NY’s downtown aesthetic. The track jacket is inspired by classic retro sportswear, while the hoodie offers a more laid back vibe.
The Jameson x Awake NY capsule collection is available exclusively at the Awake NY flagship store in New York City. Stocks are limited.
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Bruichladdich Distillery has unveiled the latest chapter in its Octomore experiment, with three super-heavily peated single malts exploring Scottish barley, Islay provenance and a diverse selection of casks. The Octomore 17 Series, now in its 17th year, examines the relationship between barley origin, peat and maturation, with limited quantities created from specific harvests and cask…
The Luxe Review 
Jameson Irish whiskey and Awake NY have joined forces to release an exclusive five-piece capsule collection, marking the final installment in Jameson’s Triple Distilled Collection.
Launched at an exclusive shindig at the Awake NY flagship store in New York City, this collab brings together the fashionable whiskey brand, and Awake NY, a brand synonymous with the eclectic energy of New York streetwear.
The Triple Distilled Collection is a trilogy of unique partnerships that have seen the whiskey brand work with Anderson .Paak, Fender, and now Awake NY, to craft a range of limited-edition releases celebrating global creative communities.
The Jameson x Anderson .Paak Limited Edition Bottle is a collector’s item designed in partnership with the Grammy-winning artist, while the Jameson x Fender Player II Telecaster Electric Guitar and Tone Master Princeton Reverb Amplifier, are a one-of-a-kind set for music lovers and whiskey enthusiasts alike.
Hugo Mendoza, Brand Director of Awake NY, highlights the significance of the collaboration: “Coming together with a brand with such history, I often think, ‘how can we add to this history without watering down our vision?’ The answer is simply staying true to ourselves and what Awake NY represents: New York City culture. Jameson Irish whiskey’s roots run deep, and this Distilled Sounds partnership was perfect for us. We love music, and we love bringing our community together to enjoy it with us.”
Introducing the Jameson x Awake NY capsule collection
The Jameson x Awake NY capsule collection comprises five streetwear staples, blending Awake NY’s signature 90s-inspired aesthetic with Jameson’s heritage and brand identity.
The line includes a cap, jersey, t-shirt, track jacket and hoodie.
The cap features the Awake NY logo alongside Jameson’s signature branding and green accents. The jersey is a nod to classic football jersey silhouettes, and is available in two colourways, as is the tee, which merges Jameson’s Irish roots with Awake NY’s downtown aesthetic. The track jacket is inspired by classic retro sportswear, while the hoodie offers a more laid back vibe.
The Jameson x Awake NY capsule collection is available exclusively at the Awake NY flagship store in New York City. Stocks are limited.
Jameson blended Irish Whiskey is available from the Whiskey Exchange, with prices starting at £27.
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Louis XIII Cognac has unveiled Black Pearl: Tribute to the birthplace of Louis XIII, the latest highly limited expression in its prestigious Black Pearl cognac collection. Just 398 decanters are being released worldwide, each priced at £21,000. The new release takes its inspiration from Le Grollet, the historic cellar that has played a defining role…
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Loch Maberry: Stories of Bladnoch, Chapter Three is the newest limited‑edition single malt from Scotland’s oldest privately owned distillery, and it arrives with a narrative rooted in connection and serendipity. The series celebrates individuals with a deep affinity for Bladnoch, and this chapter centres on Roddie and Elaine Burgess, a couple whose relationship began after…
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Bruichladdich Distillery has unveiled the latest chapter in its Octomore experiment, with three super-heavily peated single malts exploring Scottish barley, Islay provenance and a diverse selection of casks. The Octomore 17 Series, now in its 17th year, examines the relationship between barley origin, peat and maturation, with limited quantities created from specific harvests and cask…
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