Disney Animation Studios revives Oswald the Lucky Rabbit for new short to celebrate centenary

Oslwald the Luck Rabbit is sitting in a cinema with his cartoon friends

It’s been over 94 years since the last Oswald the Lucky Rabbit cartoon, but the seminal character is making a comeback as part of The Walt Disney Company’s 100th anniversary.

Disney Animation’s hand-drawn animation team have brought the character back for a new short, titled Oswald The Lucky Rabbit, complete with squash-and-stretch, rubber hose-animation style.

It’s been directed by animator Eric Goldberg (Pocahontas, Fantasia/2000) and produced by Emmy award winner Dorothy McKim (Get A Horse!, Meet The Robinsons).

Oswald the Lucky Rabbit was Walt Disney’s first animated star. First seen in 1927, in the short Trolley Troubles, 26 Oswald short films were created by Walt Disney and his team. The last Disney Oswald short was released in 1928, the same year Walt lost creative control over his rabbit to Universal. 

Disney Animation’s hand-drawn animation team have brought the character back for a new short using a squash-and-stretch, rubber hose-animation style…

In 2006, Disney CEO Bob Iger brought the bunny back into the Mouse House, striking a deal with NBC/Universal. Since then, Oswald has appeared in video games and merchandise, an animated short, and in Disney theme parks.

Disney is also launching an Oswald the Lucky Rabbit Snapchat lens that allows users to channel Oswald using AR technology.

“On the eve of Disney’s 100th anniversary, it was such a joy to create the first new Oswald short from our studio since 1928,” says McKim. “Our hand-drawn animation team, including our hand-drawn legends Mark Henn, Randy Haycock and Eric Goldberg, as well our wonderful team of 2D apprentices, had a ball animating in the style of Oswald’s era.”

“Oswald is such a plucky scamp. We wanted to bring Oswald back, and in the short, he literally returns to his original home, the movie screen,” says Goldberg.

The all new Oswald the Lucky Rabbit toon will be available on Walt Disney Animation Studios’ You Tube Channel.

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About Steve May

Creator of Home Cinema Choice magazine, and editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Yahoo UK, Home Cinema Choice, Games Radar, Ideal Home, Louder Sounds, Channel News and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter and Instagram as @SteveMay_UK

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