It’s no secret that limited-edition streetwear drops can elicit queues around the block, sky-high prices online and supreme envy amongst sneakerheads.
But, how do you acquire trainers which literally have no name?
Rapper and trainer lover IAMDDB is one of the few who has got her hands on the exclusive drop. Photo credit: Liam James @facevalue___
That’s the question posed by the new limited edition nameless trainers by Google and ellesse, which drop today. The exclusive one-off collaboration has been customised by celebrity Customiser MattB customs with a unique, never-before-seen design on ellesse’s classic all-white trainer – but these aren’t your usual collectible creps. Instead, there’s a special trick to acquiring them.
The secret lies in Google’s “Find That Thing” feature, a special way to find things which can’t easily be described.
The Google x ellesse trainers have been customised by MattB Customs.
To be in with a chance of getting your hands on a pair, you’ll have to find one of the elusive posters which have landed today all over London and Manchester. When you spot one, you’ll need to use Find That Thing on them – after all, the trainers have no name you can search the traditional way.
When you see a poster, tap the camera icon in the Google app to use Google’s visual search tool and search with a photo of the trainers. Then, you’ll be able to search for them using that image – and as a result be entered in for a chance to win a pair of the exclusive Google x Elesse trainers, customised by MattB Customs.
Once you’ve searched in the Google app and uploaded the image, you’ll be able to fill out your details at ellesse.com/google and be in with your chance of procuring a pair.
MattB Customs is best known for creating custom Jordan 4s for Ed Sheeran, and for collaborating with designers like Stella McCartney. Explaining the unique design, he says, “My inspiration for the design came from the idea of connection through the internet. We wanted to explore this idea and as a team we collaborated on one canvas piece of art, mixing different mediums and art forms of printing, painting and digital.”
“These one-of-a-kind custom trainers will never be recreated and it’s even cooler that they have to be seen to be searched,” he adds.
For more information and for the chance to win Google’s limited edition customised trainer. Visit ellesse.com/google #FindThatThing
There’s a new American malt whisky company in town, and it hails from the Blue Ridge Mountains. The Virginia Distillery Company is making its UK debut with the release of eight American single malt whiskies. The family-owned producer is introducing both of its core whisky ranges simultaneously, giving UK drinkers a broad view of its…
Redbreast Irish Whiskey has looked to the fortified wine traditions of southern Spain, for the fifth release in its Iberian Series, the Moscatel Wine Cask Edition. For more than a century, Redbreast has been closely associated with the single pot still tradition, a style that defines much of Irish whiskey’s historic identity. Produced at Midleton…
Aged in oak for 50 years, Taylor’s Single Harvest 1976 Port is the latest addition to the brand’s prestigious collection of long-aged, cask-matured port. Drawn from a single year’s harvest and matured in oak, the liquid boasts a copper-amber colour in the glass, with aromas of gingerbread, Seville orange, marzipan and soft caramel. On the…
The Luxe Review 
It’s no secret that limited-edition streetwear drops can elicit queues around the block, sky-high prices online and supreme envy amongst sneakerheads.
But, how do you acquire trainers which literally have no name?
That’s the question posed by the new limited edition nameless trainers by Google and ellesse, which drop today. The exclusive one-off collaboration has been customised by celebrity Customiser MattB customs with a unique, never-before-seen design on ellesse’s classic all-white trainer – but these aren’t your usual collectible creps. Instead, there’s a special trick to acquiring them.
The secret lies in Google’s “Find That Thing” feature, a special way to find things which can’t easily be described.
To be in with a chance of getting your hands on a pair, you’ll have to find one of the elusive posters which have landed today all over London and Manchester. When you spot one, you’ll need to use Find That Thing on them – after all, the trainers have no name you can search the traditional way.
When you see a poster, tap the camera icon in the Google app to use Google’s visual search tool and search with a photo of the trainers. Then, you’ll be able to search for them using that image – and as a result be entered in for a chance to win a pair of the exclusive Google x Elesse trainers, customised by MattB Customs.
Once you’ve searched in the Google app and uploaded the image, you’ll be able to fill out your details at ellesse.com/google and be in with your chance of procuring a pair.
MattB Customs is best known for creating custom Jordan 4s for Ed Sheeran, and for collaborating with designers like Stella McCartney. Explaining the unique design, he says, “My inspiration for the design came from the idea of connection through the internet. We wanted to explore this idea and as a team we collaborated on one canvas piece of art, mixing different mediums and art forms of printing, painting and digital.”
“These one-of-a-kind custom trainers will never be recreated and it’s even cooler that they have to be seen to be searched,” he adds.
Virginia Distillery stages UK launch with eight strong American single malt whisky range
There’s a new American malt whisky company in town, and it hails from the Blue Ridge Mountains. The Virginia Distillery Company is making its UK debut with the release of eight American single malt whiskies. The family-owned producer is introducing both of its core whisky ranges simultaneously, giving UK drinkers a broad view of its…
Redbreast Irish Whiskey Moscatel Wine Cask Edition adds Mediterranean influence to Iberian Series
Redbreast Irish Whiskey has looked to the fortified wine traditions of southern Spain, for the fifth release in its Iberian Series, the Moscatel Wine Cask Edition. For more than a century, Redbreast has been closely associated with the single pot still tradition, a style that defines much of Irish whiskey’s historic identity. Produced at Midleton…
Taylor’s releases celebratory 50 year old cask-matured Single Harvest 1976 Port
Aged in oak for 50 years, Taylor’s Single Harvest 1976 Port is the latest addition to the brand’s prestigious collection of long-aged, cask-matured port. Drawn from a single year’s harvest and matured in oak, the liquid boasts a copper-amber colour in the glass, with aromas of gingerbread, Seville orange, marzipan and soft caramel. On the…
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