It’s no secret that limited-edition streetwear drops can elicit queues around the block, sky-high prices online and supreme envy amongst sneakerheads.
But, how do you acquire trainers which literally have no name?
Rapper and trainer lover IAMDDB is one of the few who has got her hands on the exclusive drop. Photo credit: Liam James @facevalue___
That’s the question posed by the new limited edition nameless trainers by Google and ellesse, which drop today. The exclusive one-off collaboration has been customised by celebrity Customiser MattB customs with a unique, never-before-seen design on ellesse’s classic all-white trainer – but these aren’t your usual collectible creps. Instead, there’s a special trick to acquiring them.
The secret lies in Google’s “Find That Thing” feature, a special way to find things which can’t easily be described.
The Google x ellesse trainers have been customised by MattB Customs.
To be in with a chance of getting your hands on a pair, you’ll have to find one of the elusive posters which have landed today all over London and Manchester. When you spot one, you’ll need to use Find That Thing on them – after all, the trainers have no name you can search the traditional way.
When you see a poster, tap the camera icon in the Google app to use Google’s visual search tool and search with a photo of the trainers. Then, you’ll be able to search for them using that image – and as a result be entered in for a chance to win a pair of the exclusive Google x Elesse trainers, customised by MattB Customs.
Once you’ve searched in the Google app and uploaded the image, you’ll be able to fill out your details at ellesse.com/google and be in with your chance of procuring a pair.
MattB Customs is best known for creating custom Jordan 4s for Ed Sheeran, and for collaborating with designers like Stella McCartney. Explaining the unique design, he says, “My inspiration for the design came from the idea of connection through the internet. We wanted to explore this idea and as a team we collaborated on one canvas piece of art, mixing different mediums and art forms of printing, painting and digital.”
“These one-of-a-kind custom trainers will never be recreated and it’s even cooler that they have to be seen to be searched,” he adds.
For more information and for the chance to win Google’s limited edition customised trainer. Visit ellesse.com/google #FindThatThing
A new limited-edition English single malt brings together ex-maple syrup and Oloroso casks with a subtle hint of peat. Introducing Cotswolds Distillery’s Round Hill Harvest, the fifth expression in its popular Harvest Series. Comprising 1,200 bottles, the release marries whisky matured in ex-maple syrup casks with Spanish oak Oloroso hogsheads. The resulting dram is rich…
Christmas is coming, and Master of Malt and Drinks by the Dram are ready with a new collection of spirits advent calendars, with 30ml wax-sealed drams behind every door. The calendars cover everything from classic Scotch and Japanese whisky to gin, rum and vodka, and the vast majority of the included spirits are new for…
Glenmorangie has released its oldest-ever whisky, a 50 year old single malt made with some of the last batches of barley malted in the distillery’s own floor maltings before they were decommissioned in 1977. The whisky is limited to 149 bottles, each presented in a bespoke porcelain vessel created by American ceramic artist Peter Pincus.…
It’s no secret that limited-edition streetwear drops can elicit queues around the block, sky-high prices online and supreme envy amongst sneakerheads.
But, how do you acquire trainers which literally have no name?
That’s the question posed by the new limited edition nameless trainers by Google and ellesse, which drop today. The exclusive one-off collaboration has been customised by celebrity Customiser MattB customs with a unique, never-before-seen design on ellesse’s classic all-white trainer – but these aren’t your usual collectible creps. Instead, there’s a special trick to acquiring them.
The secret lies in Google’s “Find That Thing” feature, a special way to find things which can’t easily be described.
To be in with a chance of getting your hands on a pair, you’ll have to find one of the elusive posters which have landed today all over London and Manchester. When you spot one, you’ll need to use Find That Thing on them – after all, the trainers have no name you can search the traditional way.
When you see a poster, tap the camera icon in the Google app to use Google’s visual search tool and search with a photo of the trainers. Then, you’ll be able to search for them using that image – and as a result be entered in for a chance to win a pair of the exclusive Google x Elesse trainers, customised by MattB Customs.
Once you’ve searched in the Google app and uploaded the image, you’ll be able to fill out your details at ellesse.com/google and be in with your chance of procuring a pair.
MattB Customs is best known for creating custom Jordan 4s for Ed Sheeran, and for collaborating with designers like Stella McCartney. Explaining the unique design, he says, “My inspiration for the design came from the idea of connection through the internet. We wanted to explore this idea and as a team we collaborated on one canvas piece of art, mixing different mediums and art forms of printing, painting and digital.”
“These one-of-a-kind custom trainers will never be recreated and it’s even cooler that they have to be seen to be searched,” he adds.
Maple sweetness and Oloroso sherry define new Cotswolds Round Hill Harvest English whisky release
A new limited-edition English single malt brings together ex-maple syrup and Oloroso casks with a subtle hint of peat. Introducing Cotswolds Distillery’s Round Hill Harvest, the fifth expression in its popular Harvest Series. Comprising 1,200 bottles, the release marries whisky matured in ex-maple syrup casks with Spanish oak Oloroso hogsheads. The resulting dram is rich…
Whisky, gin, rum or vodka? We reveal the best spirits advent calendars that countdown to Christmas
Christmas is coming, and Master of Malt and Drinks by the Dram are ready with a new collection of spirits advent calendars, with 30ml wax-sealed drams behind every door. The calendars cover everything from classic Scotch and Japanese whisky to gin, rum and vodka, and the vast majority of the included spirits are new for…
Glenmorangie’s oldest-ever whisky is a 50 Year Old single malt made with historic floor-malted barley
Glenmorangie has released its oldest-ever whisky, a 50 year old single malt made with some of the last batches of barley malted in the distillery’s own floor maltings before they were decommissioned in 1977. The whisky is limited to 149 bottles, each presented in a bespoke porcelain vessel created by American ceramic artist Peter Pincus.…
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