Danish watchmaker Nordgreen has unveiled the Guardian, a sustainable timepiece that it says is built to last 100 years.
Designed by award-winning industrial designer Jakob Wagner, this Scandi timepiece uses recycled stainless steel and sapphire glass, backed by a full-service repair and refurbishing program.
The brushed silver case is available in 40mm and 36mm sizes, and is 11.9mm thick. We’re told 85 per cent of the case is recycled 316L stainless steel, while the dial is a classic white, with indices in place of numerals.
The Guardian uses a Japanese Miyota automatic movement, and is water resistant up to 10 ATM.
Completing the picture, the Guardian comes in unique 3D printed packaging made from third generation recycled PET plastic, by next-gen Swedish fabricators Lostboylab.
“The Guardian is so much more than a watch. It’s a movement. A state of mind…”
”We wanted to design a watch that would help Nordgreen play an active role in cementing a mindset and a community for those dedicated to saving our planet. For me the Guardian is so much more than a watch. It’s a movement. A state of mind. It’s a symbol not just of caring about nature, the environment and humanity, but of having the strength of mind and strength of character to actively help” says designer Wagner.
Complementing the launch of the Guardian, Nordgreen has partnered with external sustainability consultants to actively work towards its goal of becoming carbon neutral.
During the entire production process the company says it considered all aspects of production from design, choice of materials, corrosion resistance, transport costs, service, repair and the ramifications of refurbishing.
”For too long the global watch industry has relied on conservative traditions and methods. Most brands rely on the past, production is secretive, materials pollutive, supply chains are non-transparent and most manufacturers are out of sync with digital and environmental demands plus expectations from next generation consumers. At Nordgreen we know we are not there yet but we want to be fully transparent and committed to the cause going forward as we believe it is about time to take action and change the industry from within” says founder Pascar Sivam.
The Guardian watch by Nordgreen sells for £599, and is available from Nordgreen online and select outlets.
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