Designed to be better: LG wins iF Gold for its lifestyle OLED 4k TV flagship

LG Objet TV 65Art90 iF winner up against a wall

TV and appliance maker LG has just secured a raft of iF Design awards for its premium TV and household gadgets.

In total, the brand has garnered 20 recognitions this year, including an iF Gold Award for the LG OLED Objet Collection TV (aka model 65Art90, yet to be launched in the UK). 16 awards are for Product Design, while three are for User Interface (UI). 

Highly sought after, iF Design awards take into account various criteria, including Product, Packaging, Communication, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI).

The LG OLED Objet lifestyle TV attracted admiring glances when it was unveiled late last year, thanks to its easel-like design, minimalist style and subtle use of neutral colours. 

Users can lower the set’s fabric cover to reveal the full extent of the OLED 4k screen for the maximum viewing experience or partially cover the display for specific lifestyle functions, such as music playback, or news and weather notifications.

In total, LG has garnered 20 recognitions this year, including an iF Gold Award for the LG OLED Objet Collection TV…

The LG StanByMe wireless TV in a living room setting
The StanbyME wireless TV is now an iF Design winner

The LG OLED evo Gallery Edition (77G2), LG OLED evo (65C2) screens, along with its LG XBOOM 360 Bluetooth speaker, have also been recognised in the product design category.

In UX categories, both LG OLED Objet Collection and LG StanbyME wireless TV (27Art10) were lauded for convenience and usability. The latter features a touch screen that can be used in either vertical or horizontal orientation.

LG hasn’t just won awards for its consumer electronics. The company’s PuriCare AeroTower air purifier has also been recognised for its sleek, modern aesthetic, while the LG DualUp Monitor Ergo has been listed for its ability to deliver a superior display experience with greater ergonomic comfort. 

Established in 1953, the iF Design Award is recognised as one of the top three design awards in the world, alongside the Red Dot Design Award and IDEA (International Design Excellence Award). 

This year, out of approximately 11,000 entries received, 73 applicants received iF Gold Awards. Precious metal indeed.

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About Steve May

Creator of Home Cinema Choice magazine, and editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Yahoo UK, Home Cinema Choice, Games Radar, Ideal Home, Louder Sounds, Channel News and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter and Instagram as @SteveMay_UK

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